An Honest Update – For Your Sake Read This!

So it has been six months since we started the businesses, the supplement company, and the t-shirt business on the back of that, so it is high time we injected an honest update into the internet and please for your sake read this, not for my sake as I have already made the best choice I think for myself and my goals.

Supplement Company

As you may or may not recall the business I started was a supplement company, called GFPharma, I found the suppliers and paid the money just before covid struck and we began,

So far the company has cost us more money than it has made, in fact, without going into the actual financials (I am by trade a network security engineer so I am paranoid about what is and isn’t shared) we have lost that much money that if you count the initial purchase as a loss (which it becomes should the company cease) then we have DOUBLED our loss.

Marketing Strategy

A word of mitigation, when we started we both accepted that neither of us were experienced at online marketing so this would be a slow burner, however the actual experience of doing the marketing was as soul destroying as it can possibly get.

Methods we Tried

  1. Facebook Advertising (unpaid)
  2. Facebook Advertising (paid)
  3. Instagram Posts (unpaid)
  4. Instagram promotions (paid)
  5. Contacting “Influencers” on Instagram (more on them later)
  6. Google Advertising (unpaid)
  7. Google pay per click (paid as name suggests)
  8. Traditional Advertising (at local gym)
  9. Product Placement (at local gym)
  10. Merchandise
  11. Free Giveaways
  12. Free Giveaways (to product testers)
  13. Starting a Facebook page for engagement
  14. Creating Fitness Blogs

The Result

More money loss, we increased visits “clicks” to the Shopify shop but no sales, as a result of this we underwent a massive re-design of the site and had it assessed to check that it looked and felt professional, it has to be said at this point that Shopify do a really good job on the whole providing both the shop fronts and help and assistance when it is required.

No sales, No sales, No sales, this is the only message I have from this, the product is good the quality is on point and the website looks good so what was missing?

Before we discuss the truth, a word about my favourite subject, Instagram “Influencers”

Influencers

The news and the media have always buzzed with the downfall of stars from all walks of fame and fortune, from young to old they fall at an alarming rate as the reality that they are no more important than the next agents paycheck and that they are not the people that the admiring public hold on a pedestal.

The human mind craves reassurance, we seek out acceptance and the approval of peers constantly it is the way we are made, and when you “normalize” fame by allowing the greater population to become famous the problem does not dissipate it just gets worse.

When reaching out to these people the response when we got one was lacklustre and non-committal, the sums of money that they wanted based on an amount of people that had the potential to see their post on the feed that they scroll through at the speed of light was annoying to say the very least.

Here is the the thing, these poor pathetic bastards with their meagre following of 14k people or even 100k cannot handle the fact that they are not worth any money at all to advertise with, but they will ask because to them 100k people that have clicked follow seems a lot, as a way of justifying my statement here are some follower counts of actual famous people that can command money for who they are.

  1. Dwayne Johnson 200 Million Followers
  2. Justin Bieber 127 Million Followers
  3. Salma Hayek 14.7 Million Followers
  4. Rihanna 87.6 Million Followers

Our company was not big enough to even be of interest to them on the whole, as you can tell I am bitter but I also find it fascinating that they cannot see the comparison between themselves and their social desperation and the fact that fame and fortune on any platform has the same has it has always been.

Motivational Speakers

If you were to believe all the bullshit on youtube and the internet as a whole you would believe that there is just a method you can follow and that it will make you rich, the fact is that there isn’t, I do not want to destroy any dreams that may be bolstered by these utter pieces of crap, unless you have money you cannot make money that is an evergreen fact.

Awkward Truth

You need money to make money, all these videos and courses will always leave this out, sure you may be able to con people into selling your course for you like Jon Crestani, or try and bore people to death by releasing video after video on youtube telling people that success comes from not masturbating like Project Life Mastery, or even listen to the inane rantings of Alex Becker shouting at you after you have watched the adverts that pay for his very affluent and comfortable lifestyle.

But for the more morally gifted amongst us you still need MONEY FIRST, this is why.

  1. Advertising Costs – A lot, and when I say a lot I mean it, the internet is a numbers game and a budget of 1k just won’t cut it, bank on spending a lot more.
  2. Adverts Cost – Different from above because unless you are in advertising you will not be able to put together anything that is remotely enticing, I spent hours and hours and it still looked shit.
  3. Algorithms – You will always be at the mercy of algorithms unless you more than satisfy point one.
  4. Products – We started with a physical product, and that is why we failed, we did not have the money to buy in enough quantity to compete with the prices and insane discounts that the industry leaders employ to keep small companies down.

You Can Make Money

But do your due diligence first, market research is easy, just google whatever you are going to sell and look at your competition, that will give you an idea of what you need to do to compete.

And there is a really nasty home truth that is sometimes the business you want to do just won’t work it is as simple as that, with the majority of people getting their information and advertising from the internet these days you have to have enough money to convince the social media companies, which let’s face it is really only one company Facebook, you will not get any customers.

I will give you what I have learned so far absolutely free.

  1. Save Money First – Sort out your personal finances before beginning, you will need a lot more money than you think.
  2. Don’t think that you can have a side hustle that will make you rich – listen closely to all these people that make these videos, they all started with nothing, no distractions which means no side hustle, they could focus, and a lot of them had nothing to lose.
  3. Focus – as above if you do have distractions, you can still make it but it will take much much longer, and cost a lot more money in the long run.
  4. Learn Social Media – not hoe to take the best picture of your arse, or “accidently” show to much cleavage to get likes, but understand how they manipulate your posts and your exposure.
  5. Remember that Money Talks – Always has and always will.

Conclusion

I hope this has been helpful and I also hope that you succeed where I so far have failed, and that I can at some point in the future add some content to this blog that indicates I have cracked the code, I apologise if you have found any of this controversial but the fact is that the truth is often controversial and all this is purely my own opinion any way.

Wealth, Proper Wealth!

Stop playing at it and commit to changing your life

Photo by Asad Photo Maldives from Pexels

I have a job, fortunately for me it is fairly well paid and we can do nice things once or twice a year without too much concern and we live in a nice house, obviously this varies up and down the job spectrum and some people will make more than others and they will have differing lifestyles as a result,

But I have never been happy with the way things are, I along with many many others have always aspired to bigger and better things, and have gained these things using the only vehicle open to me Credit.

  • Credit Card Debt Alone in the UK – An average of £2,688 unpaid on Credit Cards per household
  • Credit Card Debt Alone in the US – An average of $7,000 Per Credit Card Holder

Another staggering example of how much this costs to repay I found actually on a letter from my Credit Card company, at current rates If I borrowed £1,000 and made the minimum payment each month it would take 20 years to pay it off and I would be paying over £2,500 in interest!

This is because we are conditioned from an early age to listen at school get jobs and prop up the corporate system with interest payments on a borrowed lifestyle, a Job will in the vast majority of cases keep you poor.

What is the Alternative ?

A second job? could do but when are you supposed to live? we are here for such a small time and the and even smaller amount of time to enjoy freedom of choice and self-responsibility so no a second job is not really the alternative, besides in the UK (and I am sure elsewhere) when the Government get wind that you have a second job and might be trying to improve your lot in life they increase the TAX on it to the point where in most cases it becomes worthless.

We are doomed then ?

Again, no there are (and I know I do not need to tell you this) many many ways to become rich, the internet has changed the playing field and now even vacuous pseudo celebrities with nothing more to say than what they had for breakfast and what underpants they are going to wear today become multi-millionaires, people work hard at affiliate marketing and finally get the breakthrough they need and make a lot of money every day, or they learn enough to peddle a course to learn how to market or both!

Ways to make money online

  • Affiliate Marketing – One of the highest potentials as the scope to sell to millions of people is vast, remember a single Dollar from 1 million people is still a million.
  • Social Media – sell your life online, with enough followers you will be contacted by people wanting you to sell stuff for them.
  • Online Market Trading – Again a way to make a lot of money, unfortunately also a way to lose a lot of money, thing to remember here is that you are trying mimic traders, and they have studied at length to do what they do, don’t be fooled into thinking you can get a system and order the Lambo on the same day!
  • Motivational Speaking / Social Media – “Cough Cough” lots of people have set themselves up as motivational speakers and these range from the bland simple posting of a nice picture with some inspirational words over the top to actual content that has been considered and has some value, as a side note I try to be the latter, this has the opportunity to make a small fortune done right, and done right a colossal difference to potentially millions of lives, so win win!
  • Paid For…. – Scraping the barrel a little here I have looked at numerous versions of these and found them all to be paid so little that the time to carry out the task is much more valuable, some may be good but I have not found any yet.

There are also many many more, but these are the main ones I have looked at, the only real rule is to learn, sure get the framework from others who have walked the path, but it is always “Buyer Beware” look closely at the videos, Google the names, although you will always find results that suggest SCAM, look at both arguments equally before making a decision, we can learn from any source it is what we do with the knowledge that is important.

So the goal here is to be the best I can be, and make as much money as is required to not have to worry about money, sure money alone will not bring happiness but when was the last time you didn’t have money on your mind ? and was it that you had to much ?……

One thing I would suggest and is where I have started is to get rid of as much debt as you can, free up as much of your own money as possible and start to buy your way out of the Hamster wheel, most of us refer to it as the rat race but this is to suggest that there is effort in vain, that success will never be attained and that we are participating in self-deprecating activities, but a race can also be WON, so I hope that you like me, will join all the other rats, leave the Hamsters on their wheels and get the cheese just as countless others have.

It would be awesome to get comments below and start discussion among like-minded people, as I said there is always something to learn and discussion as the mother of idea, without it there can be knowledge transferral.