Be Careful What you Wish For…

Odd title I know, but I will explain as quickly as I can, you see I really wanted my own supplement company, and I mean my own brand, I wanted my name and my marketing and it was a vision of success and big cars, but the problem is I got it….

You see before looking into any other option, I simply found a supplier that had a low minimum quantity and purchased from them based on the lack of competition at their quantity level.

OK So How Wrong Was I This Time?

Immeasurably, I was so wrong I could happily hang my own head in shame, what I didn’t think about was the fact that I was starting with an unknown brand, no name no promotion already in place nothing.

The time and resource that is required to move a brand from unknown to big enough to supply the manager at wherever you work the bird and walkout for a better life is massive, and much bigger than I thought.

How I intend to Fix it…

I intend, and in fact have already ordered from a wholesaler that I found so that I can start selling mainstream products, those that people have already spent millions promoting, and I will use the profits from that to build my brand to a point where it can compete, exactly what I should have done in the first place.

Conclusion

I am a TOOL, simple as that, do yourself a favour and if you take no heed of anything I ever say at least follow this bit of advice, make sure that you really want to do what you think you want to do before you do it!!