This is going to sound like a whinge of a post but I assure you it is not, it is, rather, a warning to anybody starting or attempting to start a blog as a way of making money spurred on by the many articles on the internet (usually other blogs like this one) claiming that it is a good way to turn spare time into a passive income, as I move further forward in this journey to what I am still convinced is achievable, the realities of this are becoming more and more obvious, and it isn’t rosy I can tell you.
I started this blog and all my activities at the start of this year, I have had many distractions and issues along the way but essentially the outcome is completely my own doing, I was too cheap with both time and money and spent too much time trying to find a way to post more and more content cheaply believing that quantity would alone see me through to a success, when in fact the opposite is true, we have all seen the constant posters re-cycling the same blog posts a few days or at most a week apart hoping that nobody would notice or that at least the views would attract more readers and hits and ad revenue, I wonder sometimes how successful they really are, now I can almost hear the cries of “but I do not do this for the money simply for the art” or the expression or to educate, in fact any lofty ethical reason they can hide behind shielding themselves from the fact that it really hasn’t made any money or even shows a glimmer of hope of doing so, preferring instead to keep hoping for that one article that goes viral or that captures enough people that they will do the advertising for them by sharing the post and exponentially increasing the reader numbers.
Anybody that wants to make money will add advertising to their site in one form or another, either through the annoying ads in the sidebar that you seed displayed all over this site (lol) or through their own affiliate links or simply through the promise of exclusive content for the exchange of a mailing with a Paypal donation link, it is all advertising as it is designed to illicit money from the reader, when people actually want to convey a message or provide a service (in whatever form that takes) to the general public completely free of charge and simply to educate and help they do not advertise as there is no need to add a distraction, they do not include garish advertisements for the reader to click on as this would detract from the message they are trying to impart.
But putting the advertising on the site is far from enough, in fact it is not even enough to be counted as the beginning, the beginning is the idea it is the focus of the blog, people will spend money this is not a surprising fact and with the reach of the internet there are a lot of people that can spend a lot of money with you and make you very rich but they aren’t going to give it away, you and your corner of the internet are not a charity (unless you are of course) and you cannot expect money for nothing.
I am so fond of the phrase “Real Money” that sometimes it even gets under my skin, I say it nearly everyday in nearly every conversation that I have about money and for the sake of repetition I will say it again here, there is money and there is MONEY and to be honest very rarely shall the twain ever meet, what I mean is that when we say somebody has money we are invariably saying this in response to the visible assets that a person has, their car, house, clothes and to a greater or lesser extent their leisure activities, we evaluate based on a surface reflection of a snapshot of their life, and when they have a nice car and a big house and we wave them off on the next international adventure or follow their Instagram posts with green eyed envy we see what we want to see, success and money, but it is at night when these people are alone that the real story is told, you see money has a way of taking control of thoughts and feelings, it squeezes out loved ones and relationships and ultimately it chokes the life out of us and we find ourselves drowning in a sea of debt that there is no escape from, at night when the car is parked outside the house or the holiday activities are over and the rest of the family are asleep is where the dread of the next credit card bill comes in, the feeling of that slow march toward retirement with no savings starts to suggest that it is time you stopped spending all this money on interest payments to credit providers and started trying to master money, after all people do it and you are no different right? having money actual money under control and working for you as opposed to the other way round is all of the above without the feeling of dread and fear creeping in at night, it is the handing over of the debit card instead of the credit card for holidays and luxury goods, it is the sitting down and studying your money at the end of the month with a smile and a coffee just to see how things are going and how much you can invest this month rather than sitting down with a Gin and a Valium and hoping there is enough to stop you having to borrow more just to prop up the nice car and house, it is the enjoyed kiss from a partner at night and whatever may follow as opposed to the awkward good night and rolling over with both of you wondering what you have done to upset the other, it is the tolerance with children as they learn and grow breaking things and making mistakes along the way, as opposed to freaking out and going way over the top at every pen mark we find on the couch that costs us £150 a month is finance payments, money has the ability to help us grow and provide a life for future generations long after we have gone or it has the power to pull a family apart and destroy the future for generations, remember ultimately we become the product of our parents, If you think about a lot of your habits and personality traits now you will realise that most if not all stem from learned behaviour in our childhoods.
Other Peoples Blogs
Firstly a word about mine, I have been doing it for around a year now and am coming up to nearly my 100th post, the maths itself does not add up to a whole load of commitment does it ? so far it is earned me the princely sum of $0.38c, I am not going to retire on this and I do not expect it to grow much more without some kind of catalysing event, but I do have faith, I have faith in numbers and the numbers on the internet are huge, it is true that with the internet age ANYBODY can make a million, but it is also true that very few ever will.
So I did a simple Google search for successful WordPress blogs, and found a fantastic site here that has an almost unique field within their table of success EXPENSES seriously take a look, the information on here is worthy of just being posted out as a link rather than just as a part of this longer article which I am not sure anybody will have made it down to this point anyhow, and this is literally the reason why my blog sucks ass and (although I cannot speak for anybody else) the reason why a lot of people struggle month after month make no money and give up, the sites listed here make enough money for the people to do it as a job, sit at home or wherever they choose, write and then let the Internet take the strain, and the magic ingredient is EXPENSES, they are all spending money to make money, an example is Pat Flynn, 8 years he has been at it and his reported income for December 2017 ? $167,553.31, his expenses for this month $39.647.21 and his profit (before the dreaded Taxman obviously) an amazing $127.906.10 and when you see the website it is obvious why, the attention to presentation, the fact that his courses are available in both video and written on the blog, this probably means that he has a reasonable income from YouTube as well, They are all on there, Cookery Blogs, Entrepreneur blogs and of course Affiliate Marketing Blogs, and here I am with my 38c, I do not even have a business plan subscription and due to lack of activity my Amazon Affiliates account is suspended, this is because I failed to invest in my own project and my own future.
How to Invest ?
Investing comes on many forms, and most of these we are unwilling to do, we have to spend time researching content, or trying new things out so we can report our findings in a manner that provides value to others, as something of no value has no value and how can you expect to get paid for something that has no value?
You need to invest money, the plan I have does not allow plugins, so I cannot carry out any SEO for my site, none, I write articles like this and hope that people will stumble across them through reader or something like that, and they do, I have an amazing (for my investment level) 162 followers , but with the correct SEO and the ability to get hits from Google organically there would a thousand times that if not more just based on the sheer numbers of people searching for the subject matter I write about.
And you need to invest commitment, if work obligations dictate that you can only do one or two posts or articles a week then commit to that and make those two articles the best researched that you can, go into the ins and outs and the ups and downs and provide a real body if information or guidance to your audience that they can connect with and more importantly that they will want to bookmark and come back to, or even better subscribe.
And finally invest YOU, don’t write about something just because you think it is going to be popular or because it seems lucrative for the moment, writing is about more, it is more personal, and if the words come from a genuine passion or a genuine desire to help others and impart information people will listen.
I have ranted on at length about a lot of failings within blogging and trying to make a passive income on the internet through blogging, the fact is there is no such thing as a passive income through blogging unless you get somebody else to do it for you, but the is a massive difference between having to start writing at 5am before you go to work and being able to sit down at home after dropping the kids off at school and writing what you want in an unhurried manner, or if you don’t have kids fitting your writing in around going to the gym or whatever it is that you can now afford to do, Blogs are still way of making a very good income, you just have to rpovide something worth buying, and never fall into the trap of thinking that “If you build it they will come” cos they may turn up but if they leave without buying into your message you will be just as skint as you were yesterday and a lot more tired.
Procrastination is the single biggest hurdle most of us face, in this quick post I found an interesting article on how to avoid it, essentially my plan is for the foreseeable future to make sure that where practical I put action into thoughts, instead of trying to find ways to put thoughts into action.