Two Cents Worth

This will be the start of what I hope will help me to post more regularly, smaller post series that just goes through what I am thinking and feeling about the state of business and making that money to get out of the Rat Race, my two cents worth is not advice, it is not a prescription for wealth or greatness, my two cents worth is literally the observations of somebody trying (and ultimately failing at the minute) to create the business model we all crave.

Passive income = Bullshit!

Photo by Anna Shvets from Pexels

Images like this are meant to depict the laptop lifestyle, when in fact she is most likely talking to a mate about going on holiday.

Investments are passive if somebody else does it, business is passive for you if you have employees and a management structure, any proper enterprise from selling rubber dog s**t to brokering huge real estate deals is ACTIVE I can’t stress this enough.

Real Passive Income

I promise you that this is real passive income, become a con artist, Jon Crestani, Jon Pemberthy and good old Alex Becker are all examples of people who are genuinely making passive income, they spend an inordinate amount of time creating content (like this lol)

This content, once created is then published to every video sharing and affiliate site on the internet, the invites go out and the pre-recorded “live seminars” run 24/7.

Payments are processed by automated payment companies and the money drops into their accounts like clockwork.

Nobody else will make that happen without doing exactly that.

Coffee Smells Divine

I am a humanist, one of the very few still left, I want people to succeed because I have worked out something that these morons have not, once you create a vacuum of wealth, money of itself becomes worthless, if there are no people left at the bottom of the pyramid to feed money to the top then all the money you have ceases to be a reality it is just a memory of days gone by, if you choose to make yourself some and sit down to study you will fine that the coffee really does smell devine.

Supplement Business

Worked really well for the supplier that supplied us, and the 1000’s of other privateers that are vying for the space on instagram trying to peddle the same stuff with a different label, see the only way to make money is to find a way to scale beyond the one man one sale model.

Scale

Photo by John Guccione www.advergroup.com from Pexels

This is not Rocket Science, Hundreds is More than One Right?

People this really is not difficult, look at any business opportunity and the first question you should ask is IS THIS SCALABLE? if it is worry about how to accomplish it after, if not walk right by, anything saying just watch videos to make 100 dollars a day forget it you can’t and you won’t, I know I have tried, and I even cheated through scripts and multiple hosts.

Build Something to Walk Away From

This should be your goal, if not then just get a job, because if you can never walk away from it and still receive money then that is all it is, a job, and believe me it is a job with more hours more more responsibility and a lot more risk.

Conclusion

Well that is it from me so stay safe and scale to the max, that is the only way to get rich in time, remember money is an idea it is thought that can never be realised, be spending that promise to others you can purchase back the precious hours of life and happiness that to this point you have given to others for a fraction of the promise of an idea that most of us cannot live long enough to realise.

Learn Anything in 45 Minutes

Of course you can’t learn anything totally in 45 minutes, that would be crazy talk, I have seen courses claiming this and more however!, but what you can do is train yourself to learn anything and the way to start is in 45 minute sessions.

Is This A Course ?

Hell no, the only thing I will ever sell on here is advertising, and between you and me that is not even worth it, the point to this is that I have found a way that I have successfully used to pass three industry exams in four months from scratch, without cheating and without sacrificing any more time than I had to.

Start with learning how to Learn.

In healthy adults the average attention span for an untrained mind is 45 minutes, this is the window during which you can focus on the subject in hand, after which your mind will start to wander of it’s own accord, there is very little you can do about it, apart of course from training through practice to focus for longer.

What does Focus actually look like ?

Focus

The first thing to do is to define what focus looks like, it is not reading a document with one eye on the TV or whilst upgrading a system, or picking what you are going to have for dinner, focus, my friends is stopping all that you are doing and concentrating on one task, stream of information or text to the exclusion of all else for the period of consumption.

The human brain is a sponge, able to soak up as much information as we can find the time to put into it, when we see people that are able to perform great feats of intellect all we are seeing are people that have opened their minds to the reality that they can learn anything at will and retain like a steel database for future reference.

This Article Will Set You Free

If you let it, the words and sentiments, and in fact even more than that the intent behind this article will set you free, you do not need to buy anything from me, or subscribe to some paid for feed, simply try the following suggestions and see how quickly you can learn something, the world is full of knowledge and knowledge truly is power.

Phases of Enlightenment.

Phase One

Clear your mind of distraction, this may mean for those among us that have children that this is done when they are asleep at night, do not shut your children out, the glory of achievement will pale in the pain of a strained relationship with a child that feels abandoned, any tasks that you cannot get done before sitting down to start focusing can wait 45 minutes, it really isn’t that long, the world will not end, but get this right and it may just become a nicer place for you and yours.

Phase Two

DO NOT USE A MOBILE PHONE TO TIME THE SESSION, you will be tempted to check how much time you have and if you light up that little devil in disguise you will end up looking at pictures of cats!

I use an hourglass sandtimer, they are cheap and available in 45 minute configurations as well as others for when you extend your focus time.

hourglass

Phase Three

See it through to the end, seriously, don’t be tempted to stop at anytime and do something else, don’t get a coffee, tea or a reefer the size of a tree stump, just sit it out and finish at the 45 minute finish line.

Phase Four

when you have finished do something else immediately, something completely different from what you were doing, do not be tempted to keep on, your brain will have stopped learning without you knowing, only when you are completely comfortable that the information is all going in should you start to extend the time of your focusing.

Why Do This ?

If you can learn to do something to a competency that allows you to fulfil the function of a third party then the cost of that third party is no longer an expense, if you can learn anything in 45 minute bursts then you can effectively learn the vast majority of things within a week, this means that if you have supporting technologies for your business or need to understand the flow of money and investing more, give yourself a year and you will master it.

The internet has it’s faults, it is full of porn, hatred, mis-information and generally bad people trying to take your money and that of the uninformed, but among this is the largest repository of information the world and the human race has ever had access to, if you choose to do it, the line between the fantasy of Neo sat in the chair on the Matrix learning things at the speed of light and you trying to grasp a concept to further your business, career or finances blurs to almost insignificance.

Conclusion

Knowledge truly is power, it is the key to freedom and it is the only way you will beat the people that are trying to climb to the top on your shoulders, if you can learn to learn anything in 45 minutes, you are only ever a week or so away from being better than whatever rival is in your way.

Your Life Worth – Time Wasting and Using.

What is your life worth ? have you ever stopped to think ? how much time are you wasting and what will it cost you in the long run ? how much time are you using to forward your goals and dreams and what do you see as reasons that you haven’t got there yet ?

All valid questions but how honest are you going to be with the answers ?

Money

Most peoples primary goal is money, it was certainly mine and I wish I could tell you that it is not but the reality still is that the amount of power you have directly relates to the quality of life that you have and the easiest way to get power is through money, this being said how much money do you actually need ? and what are the goals with that money ?

For instance take Bill Gates, a multi Billionaire, money does not have the same meaning in his world as it does ours, when he makes another million tomorrow he will likely not even realise it, let alone react, for you and me of course this is not the case, unless you have already made it then a million tomorrow would illicit a much different response.

I started several businesses with the goal of becoming wealthy, egged on by the videos on YouTube, the Guru’s and the sheer fact that there is so much money to be made on the internet that surely some of it could be mine, the whole reason for this blog was to make money, but as I went further into the void that is internet marketing this blog took on a different purpose.

The Desperation Trade

For the majority of us on the internet looking to start a business we need to change the financial climate that we have usually mounting debt or the realisation that we have no money for our future stirs us into action and we start casually surfing for online businesses and see the purported wealth of others through Social Media and through advertising campaigns.

But we are desperate to change our situations and that of our families so that makes us a target for con men (and women) and there are plenty out there taking up aim.

Important First Questions

Ask your self this, when was the last time you saw a millionaire or billionaire on YouTube or on Instagram selling you a course on how to become a millionaire ? say Bill Gates get Rich Quick Scheme, or Richard Branson explains Amazon Marketing for a six figure income ? never and I tell you right now you never will.

So when you look at these schemes just think for a minute how do I know they are really a millionaire ? how do I know that they made their money before they made this course to sell to me?

If you can’t qualify these two questions then walk away because if you can’t see that these two questions have valid answers that make sense then the person you are seeing is a fraud.

All Guru’s are Frauds ?

Well in a word yes, if anybody wants to claim they are a Guru and they can make you millions then I would be suspicious, human nature just doesn’t work that way, and when it does it is a very rare thing, look at the people with enough money to fix the vast majority of problems around the world, do they do it ? no, there are Billionaires that have amassed enough private funds to fix poverty and still be multi millionaires but they don’t because it is their money, and why should they give their money away.

Some DO have a lot of money though ?

Yes they do and to be honest anybody at the start of something they make work will make money, and probably a lot of it, but if what they started was a course on how to make money then it is still useless to you, there is only a few things to remember when trying to make money and buy back the time in your life from the establishment.

1. You can Make Money

Yes you can, if you are able to use a computer and you have an idea that you see through then you can make money, how much depends on way to many factors to list in this article but we will discuss this later.

2. Do One Thing and be the BEST at it

If you are the best at anything then you will make exponentially more than the others in the same field, cake makers for instance, most are just small bakeries that turn a profit but never really make enough to have the owner quit work, and then there are some who truly go the extra mile and are the best who make it onto telly and have the rich and famous queuing up for their cakes, how many things you are good at however is down to your capacity, but if you make sure that you never do anything in a mediocre fashion you will do fine.

3. The Internet is a medium not another World

Often forgotten this one, the Internet is so all encompassing that we tend to think that the laws governing our physical world do not apply when we are on the internet, this is not true, the internet is STILL the medium it has not become the platform and it never can be, what I mean by this is the advertising and the sales are all virtual sure, but the humans that interact with the stores and the adverts are still human and respond to the same human wants and desires.

Your First Steps to Wealth

To get back to the title of this article I would like to draw your attention to the cost of your time, conventional lifestyles are, born, educated to serve, serve, retire, die.

Your first step is to see that you are worth so much more than that, the only thing in life we cannot get back that we spend without thinking is time, the time to write this for instance has to be balanced with a reward or it is not worth it, the time you took to read it has to mean you gained something from it or it was not worth it.

So before checking into the next “exclusive webinar” (yeah right) ask your self, would I be better off watching this or instead looking at my finances and working out how I can save money and put it toward buying my life from the world.

If the answer is yes look at your finances then great I will see you next week, if however you sit down with a cup of coffee at the webinar and start taking notes I wish you good luck, cos you will need it.

Till next week……

An Honest Update – For Your Sake Read This!

So it has been six months since we started the businesses, the supplement company, and the t-shirt business on the back of that, so it is high time we injected an honest update into the internet and please for your sake read this, not for my sake as I have already made the best choice I think for myself and my goals.

Supplement Company

As you may or may not recall the business I started was a supplement company, called GFPharma, I found the suppliers and paid the money just before covid struck and we began,

So far the company has cost us more money than it has made, in fact, without going into the actual financials (I am by trade a network security engineer so I am paranoid about what is and isn’t shared) we have lost that much money that if you count the initial purchase as a loss (which it becomes should the company cease) then we have DOUBLED our loss.

Marketing Strategy

A word of mitigation, when we started we both accepted that neither of us were experienced at online marketing so this would be a slow burner, however the actual experience of doing the marketing was as soul destroying as it can possibly get.

Methods we Tried

  1. Facebook Advertising (unpaid)
  2. Facebook Advertising (paid)
  3. Instagram Posts (unpaid)
  4. Instagram promotions (paid)
  5. Contacting “Influencers” on Instagram (more on them later)
  6. Google Advertising (unpaid)
  7. Google pay per click (paid as name suggests)
  8. Traditional Advertising (at local gym)
  9. Product Placement (at local gym)
  10. Merchandise
  11. Free Giveaways
  12. Free Giveaways (to product testers)
  13. Starting a Facebook page for engagement
  14. Creating Fitness Blogs

The Result

More money loss, we increased visits “clicks” to the Shopify shop but no sales, as a result of this we underwent a massive re-design of the site and had it assessed to check that it looked and felt professional, it has to be said at this point that Shopify do a really good job on the whole providing both the shop fronts and help and assistance when it is required.

No sales, No sales, No sales, this is the only message I have from this, the product is good the quality is on point and the website looks good so what was missing?

Before we discuss the truth, a word about my favourite subject, Instagram “Influencers”

Influencers

The news and the media have always buzzed with the downfall of stars from all walks of fame and fortune, from young to old they fall at an alarming rate as the reality that they are no more important than the next agents paycheck and that they are not the people that the admiring public hold on a pedestal.

The human mind craves reassurance, we seek out acceptance and the approval of peers constantly it is the way we are made, and when you “normalize” fame by allowing the greater population to become famous the problem does not dissipate it just gets worse.

When reaching out to these people the response when we got one was lacklustre and non-committal, the sums of money that they wanted based on an amount of people that had the potential to see their post on the feed that they scroll through at the speed of light was annoying to say the very least.

Here is the the thing, these poor pathetic bastards with their meagre following of 14k people or even 100k cannot handle the fact that they are not worth any money at all to advertise with, but they will ask because to them 100k people that have clicked follow seems a lot, as a way of justifying my statement here are some follower counts of actual famous people that can command money for who they are.

  1. Dwayne Johnson 200 Million Followers
  2. Justin Bieber 127 Million Followers
  3. Salma Hayek 14.7 Million Followers
  4. Rihanna 87.6 Million Followers

Our company was not big enough to even be of interest to them on the whole, as you can tell I am bitter but I also find it fascinating that they cannot see the comparison between themselves and their social desperation and the fact that fame and fortune on any platform has the same has it has always been.

Motivational Speakers

If you were to believe all the bullshit on youtube and the internet as a whole you would believe that there is just a method you can follow and that it will make you rich, the fact is that there isn’t, I do not want to destroy any dreams that may be bolstered by these utter pieces of crap, unless you have money you cannot make money that is an evergreen fact.

Awkward Truth

You need money to make money, all these videos and courses will always leave this out, sure you may be able to con people into selling your course for you like Jon Crestani, or try and bore people to death by releasing video after video on youtube telling people that success comes from not masturbating like Project Life Mastery, or even listen to the inane rantings of Alex Becker shouting at you after you have watched the adverts that pay for his very affluent and comfortable lifestyle.

But for the more morally gifted amongst us you still need MONEY FIRST, this is why.

  1. Advertising Costs – A lot, and when I say a lot I mean it, the internet is a numbers game and a budget of 1k just won’t cut it, bank on spending a lot more.
  2. Adverts Cost – Different from above because unless you are in advertising you will not be able to put together anything that is remotely enticing, I spent hours and hours and it still looked shit.
  3. Algorithms – You will always be at the mercy of algorithms unless you more than satisfy point one.
  4. Products – We started with a physical product, and that is why we failed, we did not have the money to buy in enough quantity to compete with the prices and insane discounts that the industry leaders employ to keep small companies down.

You Can Make Money

But do your due diligence first, market research is easy, just google whatever you are going to sell and look at your competition, that will give you an idea of what you need to do to compete.

And there is a really nasty home truth that is sometimes the business you want to do just won’t work it is as simple as that, with the majority of people getting their information and advertising from the internet these days you have to have enough money to convince the social media companies, which let’s face it is really only one company Facebook, you will not get any customers.

I will give you what I have learned so far absolutely free.

  1. Save Money First – Sort out your personal finances before beginning, you will need a lot more money than you think.
  2. Don’t think that you can have a side hustle that will make you rich – listen closely to all these people that make these videos, they all started with nothing, no distractions which means no side hustle, they could focus, and a lot of them had nothing to lose.
  3. Focus – as above if you do have distractions, you can still make it but it will take much much longer, and cost a lot more money in the long run.
  4. Learn Social Media – not hoe to take the best picture of your arse, or “accidently” show to much cleavage to get likes, but understand how they manipulate your posts and your exposure.
  5. Remember that Money Talks – Always has and always will.

Conclusion

I hope this has been helpful and I also hope that you succeed where I so far have failed, and that I can at some point in the future add some content to this blog that indicates I have cracked the code, I apologise if you have found any of this controversial but the fact is that the truth is often controversial and all this is purely my own opinion any way.

If I could go back to the beginning, so read this and do this first.

As we have made further and further changes to our business model and website we have started to feel like we are just getting closer and closer to where we should have started from.

What I mean by this is that the branding we have adopted and the changes that were made would have been better at the beginning as opposed to now where it could just lead to brand confusion.

Our pricing structure was way off as I said in my previous post earlier today.

What has this lead to?

The truth is that it has become so twisted that I have to actually take the website down tomorrow night to make the changes such is the scale of the difference.

This as I am sure you can imagine is not ideal and is completely our fault for not planning well enough, this is a little bit of a rehash of the earlier post but I feel it is of major importance.

  1. DO YOUR RESEARCH WHEN IT DOESNT COST MONEY, when it is done after it can cost money at best and possibly your business through loss of confidence at worst
  2. MARKETING BUDGETS ARE A LOT HIGHER THAN YOI IMAGINE, you cannot operate a significant marketing campaign with less than a couple of k at least.
  3. ONLY LAUNCH WHEN YOU ARE READY, we tell children to not rush across a road when crossing as there is more chance they will trip, same here you are walking into a crowded motorway (highway) and if you rush you will stumble and if you dont get up quick enough you will get squashed.

That really is it for now, please plan before you start losing money, plan now and succeed tomorrow.

Everything we have had to change and still no sales!!!!!

As we go further and further into the rabbit hole I am starting to wonder if we are cursed or did we really just get it this wrong? you see we have had to change so many things after a rethink so here is everything we have had to change as we have had zero sales.

Paid Ads

This is the AD that was run.

OK, so paid AD’s the holy grail right ? no not if you get it wrong it would seem, this ad cost us £100 for a week and reached over 200k people, all within our target range and all with fitness as an interest one way or another, and the store sessions increased exponentially, but no sales.

Personally I do not see what is really wrong with the advert, it has the products prominent it has a logo that is memorable and it is all very in keeping with the style of business, but still nothing.

The lesson here is not clear, after all was the advert bad? or simply is the web page unable to convert visitors into buyers?

Sales Funnel

So the conventional wisdom is that when they get to the landing page it should entice them to move further down the sales funnel and buy, but this just did no happen, the bounce rate initially was bloody terrible, it did improve with the re-design of the site but still not much, and obviously not enough to garner any sales.

Lesson here really is, if you are going to pay for advertising then you have to make sure that everything, and I do mean everything is ready for the customer at the other end because if you don’t then you are simply giving money to Zuckerberg and he has enough.

Thinking you have enough money.

If you have, then this blog is the last thing you would be reading so I am on safe ground, and listen, it is not an insult to say you haven’t got enough money to launch a product the best way, it just is, the best way to launch a product is to throw a lot of money at it, big advert budget, big budget to create the advert in the first place, and endorsements from people that others follow or look up to.

Unknown Brand and Pricing.

Basically we fell into the trap of looking at what competitors were selling their stuff for and thought that as long as we were a little cheaper or the same price that would be enough, it is not,

The Brand is completely unknown, and to be fair the world is a changing place and celebrity now is more about how many followers you have as opposed to how much money your last movie made,

So you need to get the product into the hands of somebody that people listen to, again with the right budget the world is your oyster as social media has meant that people are following and listening to lots and lots of people that otherwise nobody would ever know, and like lemmings they will follow these people and listen to them no matter what.

The Two Ways to Make a Brand Successful, In my Opinion.

Money

You need money, the internet is the place where money for advertising goes a lot further than it used to, what mean by this is that you have to realise every part of your business that a customer sees is advertising, if you have a really good dynamic website that is all part of it, in fact you can build a Knightsbridge storefront with very little money these days as everybody is racing to the bottom as they try and outdo each other on price.

Be Cheaper

Don’t over price your products, I mean you should make sure that you are making a profit, after all if all you make is a loss then the business is not a business it is just a really expensive hobby, that will ultimately fail, aim for around 15% on each item if you are selling in a crowded market.

So the Conclusion

We are literally taking down the site this weekend (time of writing) and re-working prices to try and get some sales, for the record here are some of the things we have tried that have not worked.

  1. Discounts – No matter how much we discounted it didn’t matter, people don’t give a shit about a name they do not know.
  2. Free Postage and Packing – see point 1.
  3. Contacting “Influencers” on Instagram – They don’t even get back to you, this is because (I suspect) they have never heard of the brand, so they will want to be paid.
  4. Getting Followers on Instagram – I only have 250 so that is no good, we will see how that goes if it builds up.

The Plan

So the plan is simple, not to give up, we will make the changes and see where that takes us, the key appears to be brand popularity, and that is what we are going to go for after removing Free P&P, it never worked, dropping prices to lower than big name brands, and attempt to get some involvement from influencers.

But we will keep on going, and I will not stop until I see a six figure income, and at that point I still won’t stop I will just pay somebody else to do the work for me.

Happy Saturday all, and good luck with everything you are pursuing.

Hey Hey Progress update – read all about what I screwed up this time!

So I have sold something, no not my soul, although if there are any takers (Mega Lolz).

No I actually sold a product, 2 to be precise, and have learned a lot since I last posted, these were hard lessons for me and to be fair they probably won’t be that easy to hear, but if successful you can drown your sorrows in piles of cash!

Harsh Lessons In List Form.

  1. You are not the magical marketer you think you are, unless you are selling products so quick you can’t pack them, something is wrong, I didn’t know S**t as it turned out and that is why my marketing sucked, stop, take a good look at the competition and work out what they are doing.
  2. Just because you would buy product from yourself doesn’t mean anybody else will, this little fact was very harsh, I thought I was great but no, I had to spend time learning what people actually wanted.
  3. Nobody is going to help you unless there is something in it for them, OK not everybody but most, after all every post I do provides a linkback to my shop so even I am not doing this for free!
  4. There are a million ways to skin a cat, but only one way to get noticed in a sea of people all trying to make money online, shout louder than them, but don’t spam as it will damage you beyond recognition.
  5. Instagram is good, but you need numbers, sorry but the 500 followers you have don’t mean s**t, take a moment to look up Gary Vee on the subject, I did and followed his advice and started growing users exponentially, still not rich though! bummer hey?
  6. Don’t whatever you do give up, I work 18 to 20 hours a day and haven’t made a cent, but I have hope and with hope anything is possible.

Conclusion

So there it is, all I have learned in the past week, harsh lessons but valuable, keep trying, don’t lean on anybody cos they will buckle, and make your business a success!

Does anybody read posts ? Read on and see.

Does anybody read posts these days, did they ever for that matter? I tried to find out in my previous post by putting a free offer in the lower part of the post should anybody choose to comment, nobody did I have look at why I think that is and fill you in the latest GFPharma news!

Discovery of issue

In my previous post I put, at the end, as an experiment, the offer of a free bottle of vitamins from my new supplement company, this was done essentially to see if anybody actually read all the way to the bottom and so far nobody has taken me up on my offer,

That’s disappointing

So what does this tell me?  it tells me that the vast majority of people that read the posts aren’t actually reading the  posts,  of course it could also mean is that nobody really wants to take me up on my offer of free vitamins from my company, however I’m hoping that’s not the case because if it is that does not bode well for any future business.

I still Appreciate the views and the likes!

While I appreciate the views and the likes the problem with this is it indicates the vast majority of posts that are published on to WordPress (at least in my case) and I venture any other social platform for that matter are hardly ever read, now whilst this may sound like I’m taking this personally and that I am complaining people aren’t reading all the way to the bottom, it is something that we need to be aware of in marketing, because the same will be for my posts as yours and the ones that you read, if the generally recognized action is to simply skim over the title and then like the post in order to get onto the the list of people that have liked the post to promote your own profile, it doesn’t really benefit anybody, I get some views but I don’t get ad impressions because nobody was actually on the website so I don’t get any revenue I don’t get to pass on what I’ve said through all my message and ultimately I don’t get too forward what I’m doing the blog for.

This isn’t going to be some long rant about how we manage to get people to read all of our posts, it is simply observation of the fact that I could probably have made any offer on that post in the secure knowledge that it would never be taken up.

Persistence is the Answer

However, I will happily continue to create posts and share as much knowledge  as I can, I am assuming (rightly or wrongly) that the reason for the lack of full attention from many readers is basically due to my lack of authority within the consumer space, what I mean by this is with my very small amount of followers currently at 220 I believe,  I am happy to accept that I am not seen as an authority on anything where as people with more followers say 2000 or 3000 will be seen as worth reading all the way through.

 And following from the  previous post, not the earn $1,000 a month post, this was another experiment based around checking to see how many people are looking for the quick route as opposed to working for the successes online,  and to be fair that last post actually garnered a lot more views and likes in a shorter time frame than the one prior to it, I will provide an update.

GFPharma Update

The plot unfortunately, with GFR Pharma thickens,  one problem we appear to have is the absence of the ability to accept payments through PayPal, we set up a PayPal account previously for the company but for some reason something has gone wrong, given the recent events around covid-19, it is becoming very difficult to contact any support within PayPal unless I wait for 5 and 1/2 hours on the phone, this is of course something that I haven’t got the ability to do due to time constraints.

Marketing Tip Shopify

There are are multiple sales channels available within Shopify,  but they all have their own unique dependencies and one of the unique dependence specifically for eBay, is the ability to accept payments through PayPal,  I believe this is based around eBay’s rather aggressive returns policy and PayPal’s equally aggressive refund policy,  wherein essentially eBay will refund the customer and then follow up on the arbitration as to who was actually to blame  for any issues that were raised as part of the purchase.

Onward and upward

We will carry on and we will work out the problems with PayPal and ultimately get that sales channel working my advice, is to not expect everything to go completely smoothly for What It’s Worth, I think the sales channels within Shopify are brilliant they work really slickly when they work, they provide a “ single pane of glass”  view into Facebook,  Google, eBay, and other social networking sites, allowing you through the use of API’s to construct and deploy marketing campaigns to the sites, the linking in the background can be a little finicky and it has to be admitted has taken myself and my partner a few attempts to get right,  the biggest single piece of advice I can give anybody is to completely document what accounts are linked to what and where the permissions lie,  during the course of setting up the sales channels we opened several accounts using the credentials we thought we needed to use, and ended up almost in a cycle of things not working because certain permissions were in place, if we had documented it from the start we would have been able to follow our documentation going back over the things we have done to see where the problems were, this literally was a case of not planning well enough.

Plan as if your life depends on it – it does!

By planning what I mean is don’t just run headlong into starting an online business it is not as easy as the gurus on YouTube will tell you,  the people that make it in online businesses don’t simply sit on sun loungers on a beach in Mexico tapping away at the keyboard making millions, it really doesn’t happen immediately,  as I am so fond of saying, I’ve said in many previous posts the ability to actually do that, to sit on that beach in Mexico, to make millions, and to enjoy a relaxed life where you are living as I see everybody should, by which I mean free of money stress it takes a lot of planning in a lot of groundwork,

Plan everything from the start, plan what you want to sell how you want to sell it where you want to sell it who you want to sell it to how they are going to see it where they’re going to see it what they going to do to interact with it how you’re going to get billed for that interaction, because absolutely nothing in life is free and don’t ever think for a second that it is,  is and write it all down so that you can reference it as in when you need to because once you’ve done that you’ll find it working forward progressing your business advertising to your customers will be a lot quicker more efficient and provide a bigger return on investment based on the fact that you don’t have to completely reconsider every time you do something what you’re doing it for trying to reach and how.

As always good luck with all your endeavors, I will be back with another post tomorrow hopefully and hopefully good news,  but meanwhile I’m going to continue on with trying to work out all the kinks and the problems and one day, just one day maybe I might just make it.

Shameless Plug Section

Vitamins at gfpharma.co.uk
Whey Protein at gfpharma.co.uk
Fat Burner Product
Fat metabolisers at gfpharma.co.uk

STORY SO FAR – READ THIS!

We have launched a new company and I wanted to share here a couple of the things that have become apparent since launching, that I thought might help people who are trying to market stuff online, sell stuff online and generally improve their life, so without further ado, this is the story so far read this.

A plethora of mistakes

The first mistake we made was thinking that advertising or at least paying for advertising, was the answer,  it can be the answer but, it isn’t the only answer, there are plenty of companies who will provide clicks, views and even actual genuine human traffic but these are of little use.

The reason they are of little use is because the only traffic that is worth anything is organically Grown traffic, by that I mean traffic that has come from SEO,  free advertising,  and the judicial use of social media,

Crikey Moses we are old!

We have used social media, in fact, we are learning our way round social media now as we speak but the important thing I wanted to get across is, don’t think that you are going to start your business create your Instagram page do your Pinterest and suddenly you going to be a Millionaire, because it just ain’t going to happen,  the company has now been up and running on Shopify for over 2 weeks we have had just over 200 sessions, to put that in context it is advised on Shopify website that in order to receive your first 10 sales the average amount of sessions is 1800,  so you can see that we are some way off, you could be asking yourself did you not advertise? well we did, we have spent money with Facebook and we spent money with Instagram,  and all (so far)  to no avail.

Marketing is still fundamentals – learn what makes your customer tick!

The reason why, I believe anyway, is because we have failed to learn the fundamental lessons of online marketing, this isn’t an absolute science,  in fact it’s so far from a science it’s frightening if you like, Marketing is no longer the simple study of the psychology of your potential customers,  it is now literally working out who is going to have the biggest influence and asking them to do it for you, likes, follows, comments all the these are the only tools that really count, you can spend thousands on Facebook ads that appear for a second in somebody’s news feed you can literally promote the living s*** out of a Facebook post or a Instagram post all to no avail as nobody has told these people to look at it, the sad reality is you will become a millionaire the moment you become popular or you attach a popular face to your products.

No for less gloom lol

So what I’m really saying is all these products today are the same stuff that people have been selling for years, there are only really a few big companies that are providing this to smaller companies as a white label service for us to go out and try and sell for them, in fact actually if you really wanted to make money the best way to make would be to be one of these big companies, however the reason these big companies are there is because they have the Investment they have the space they have the land they had the knowledge and capital to provide the goods for us to sell,

 So how do we get round it? well, I’m certainly not the person for the job in fact actually as far as that is concerned neither myself nor my business partner are really the people to to market a company such as this as we are both virtual recluses, I love IT I work in it and I sit at home for hours on end on computers that isn’t a social person, and to be fair my business partners even worse so what do we do?

It’s not pretty but neither is failure

We go way beyond our comfort zone, that’s what we do that’s the only thing you can do there are lots of people making lots of money and you look at them, and question their sanity, wondering how they can do the things they do to gain popularity, I have wondered how they just don’t die of embarrassment but I am sure they are comforted by the money they make ,

All is not lost

So now that I’ve bummed you out with a little bit of reality I would like to share with you  my company website So that you may go and have a look for yourselves.

However in order to provide some kind of value which is what I’ve always wanted to do on this site I thought I’d put together a quick list of the things that we discovered since we started, that I think will serve anybody who is starting out trying to make money on the internet a lot better than some over wealthy cretin telling you how he makes £9,000 a second by squeezing an orange or something stupid like that.

  1. Everything costs more than you think it is going to,  there has not been a single aspect of this business, and I mean not a single aspect, that has cost as much as we thought it was going to, it is all cost exponentially more, the products cost more the time to receive them was longer, the cost of advertising was higher, the cost of time literally sat tried to workout programs and everything to advertise with was a lot longer.
  2.  You do not know how to use a program until you have tried to use it in Anger, sounds daft I know but the fact is I thought I had a very good grip on websites I thought I had a very good grip on HTML, I thought that Shopify would be a walk over,  I honestly thought that with my knowledge we would be absolutely fine, the reality was many many many nights sat up trying to work out what the hell I had to click what I had to press and what to put where to get this site to look how I wanted it to look and it’s still far from finished..
  3.  Not all advice is worth listening to, sounds daft again for this to be a bullet point at the end of what is a long diatribe of me banging on myself trying to advise somebody, however I do believe it is important, the fact is that there is going to be a plethora, an absolute Avalanche of advice and comments and blog posts and people trying to sell your services telling you that is the only way to go, listen, the fact is that the only way to go is to understand that you are not going to launch your service, business, blog, whatever the hell it is you are doing and next week be ordering your Tesla,  it just isn’t going to happen, but don’t despair, because if you allow yourself the time and you realise that looking at these programs, systems, services that are available to you through Google, YouTube all these places Instagram and so on,  you will soon realise that when you do something your actions have an almost immediate reaction,  what we found was that literally we would post something on Instagram and that post would equal (within the next half an hour to an hour) a certain amount of shop sessions, taking that information you look at what you’ve done, what you said, and who you said it to,  and frankly keep doing that if that makes your site busy, if you get sessions, or you get likes, if you get people starting to follow you then you doing it right don’t keep pushing a dead donkey literally look at what you doing if you ain’t working change it quickly.
  4.  Don’t be shy, Sounds like a really obvious one, and I get that but we were shy we are both shy in fact, that isn’t going to sell anything when Jordan Belfort was selling stuff to people he wasn’t shy, that’s how he managed to make as much money as he did, ok fair enough he did it wrong and he tried to steal money from people, which I hope you’re not going to do and certainly we don’t intend to do either, but the fact is that confidence and popularity sell, in today’s society that is literally it, if you are confident and you are popular enough you can literally tell people whatever you want and a good majority of them will either agree just to be part of that popularity or they will follow,  so if you are shy and you want to sell something then suck it up take a picture, post on Instagram and get over the fact that nobody honestly really cares what you look like or sound like.
  5.  Have fun with it,  if you are not enjoying what you are doing, or what you are selling you will not do it or sell it to the best of your ability, when something is a task to do we shy away from it we stop, we don’t put as much effort in as we should do, and we don’t double check everything because we’re glad when it’s over, if you are passionate about what you’re doing remember what you’re doing it for, if you’re setting up an ecological service or business that’s going to help save the Planet and you want to help save the Planet and you are into green ideology then do it you know you will be passionate about it, but don’t ever lose sight of why you started if saving the planet is what you want to do, then remember every single time you sit at that keyboard or you have to go through yet another zoom meeting the fact is that what you’re trying to do is save the Planet, if you like me are a staunch capitalist and you just want to make plenty of money enjoy your life, not interfere with anybody around you and leave something for your children when you’ve gone then keep that in mind don’t ever let that go always think whenever you think I’ve had enough I want to go home I want to switch this computer off, I want to finish, just remember why you’re doing it because why you’re doing it is what’s going to see you through to the end.

Frankly if you’ve made it this far then I am very impressed and I’m grateful that you’ve listened to my ranting for this long, my intention is not to upset anybody or not to try and act as if I’m some kind of Guru because frankly I’m not I’m far from it I’m still skint I’m still trying to make my way through this world, I’m still trying to build internet businesses and I am not really succeeding frankly, if I was I would have a lot more money and I haven’t, please don’t ever take anything I say as anything other than well-meaning advice, if you sit back and think about what you are doing, if you follow a specific goal that you are passionate about achieving no matter what that goal is, and if you believe in yourself and your own intuition in the face of potentially conflicting advice and instruction you will eventually make it somewhere,  but it isn’t going to be quick,  the links to my website or underneath please have a look and if you have any suggestions any thoughts let me know, we are going to embark on other ways of trying to get people to the site other ways of trying to attract business, looking at prices and that type of thing and as I go through I will fill everybody in as best I can on how I’ve managed to make it work if indeed I do, as I’ve always said I firmly believe the internet is vast enough at the minute (and certainly in my lifetime)  to not have to bow down to the traditional views of competition, we do not need to restrict information from our peers in order to make a vast amount of money we all together and by sharing of information become part of a circular supply and consumption model that the internet has brought civilization for the first time ever,  we can by helping each other, design and build and market businesses for a better future,  that will benefit consumers and benefit ourselves ok sure if everyone becomes a millionaire then £1000000 wouldn’t be a lot of money but I still like it compared to my current situation.

So good luck everybody I hope that whatever endeavors you are undertaking work and I look forward to talking to you in the next  (dare I say) thrilling installment. 

  1. gfpharma.co.uk
  2. Instagram g_f_pharma

Some of our products should you choose to have a look.

80% Diet whey protein

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80% Diet protein supplies 31g of high quality bio-available protein with just 1g of fat of which only 0.04g is saturated, so you can be sure that with our 80% Diet Protein you are supplying your body with the best tools to adapt to your lifestyle.

Pre-workout drink mix

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Fat Burning supplement

GFP Fat Metabolisers are designed to support not only your fat loss goals but to promote more productive training sessions and increase mental focus whatever your chosen sport

Multi-vitamin tablets

A broad spectrum multivitamin / mineral combination, containing important nutrients from Vitamin A to Zinc in an easy to swallow form.

100% Free Training to make money, NO BS!

In my previous post I spoke about the importance that I place on Google as a way to advertise your business or your service.

However, it should be noted that when you start looking at adsense, AdWords, Analytics, it can all get very very confusing very very quickly, in fact actually just looking at the dashboards alone can leave you wondering what to click and where to look.

The purpose of this post is not to provide any kind of training but simply to point you in the direction of free training, 100-percent free training is provided through Google, to help you navigate all of the applications and services that are going to help you ultimately build your business.

The training is from skillshop and is, as I say through Google, believe me if you are ever going to take part in any free training this is the place to do it,  very few people actually have a vested interest in your business succeeding over theirs and this is no different, where this differs from the hundreds of YouTube videos, Instagram posts, so-called gurus that want to charge you $2,000 for a one-hour course,  is that it’s in Google’s vested interests that you succeed, the more you succeed the greater their value as a company.

I have spoken at length about my disdain for the marketing gurus of this world, and I do realise that some of my readership are marketing gurus or are on my market is and that’s fine, within this industry, and by this industry I mean the advertising industry more specifically the online advertising industry, there are really only two or three groups of people there are the people that have made it, the people that are trying to make it, it and the people that don’t stand a chance.

People that have made it

I’m always a little suspicious of the people that have made it, they always come across as just a little bit trying to rub your nose in their extreme wealth.

That isn’t to say they’re bad people, it’s simply to say that I’m unsure of the value of seeing someone who has the money and the time that money brings, extolling the virtues of what you need to do to make money.

A lot of the advice often seems to centre around meditation, yoga, relaxation and a whole host of other things that take a long time to do, fact is there is only 24 hours in every single day so when these millionaire  gurus are suggesting that you spend every waking hour working on your future, the one thing they are missing is the fact that the majority of people sat watching their videos don’t have the time, the most time that the average person is going to be able to spend pursuing a second source of income, is probably nearer 4 or 5 hours a day,  this is because the vast majority of people that have decided that they are going to need a second source of income and are therefore searching on YouTube for these people’s videos are probably around about middle-aged, probably have children or other dependents and probably have a job, you can’t quit your job, this literally something I wouldn’t suggest although it does seem to be the basis for the amount of time that these groups suggest you can spend pursuing your business ideas.

The People trying to make it

The people that are trying to make it however, are an interesting Bunch because these actually fall into two subgroups there are the people that are genuinely trying to make it and the passing on information as they go, and there are the people that know they’re not going to make it however, they are still looking for that YouTube Fame that ultimately they believe will provide fortunes, we all know about Ryan’s toy review and we all know that it potentially brings in millions each month, that isn’t going to be you and me, it is a harsh lesson to learn, but it’s something that you need to pick up on now and get over,  so whilst again not all these should be viewed with suspicion the fact is you need to have a good look at the videos, if you have videos that have a constant background that’s usually got a Lamborghini or a Ferrari or something else in it it never seems to move the chances are it’s a blue screen and it’s been fake, one of the things the internet has provided to a lot of people is the ability to manipulate their audience into believing of variety of things, what used to be the exclusive right of TV and video and film was the ability to have blue screens have sound over the top, it was a world of make believe, these systems and software abilities have now fallen through to normal people and by normal people I mean that are not in those Industries, I’m not saying their advice isn’t worthwhile what I’m saying is be careful of somebody who is trying to tell you how to make money when they haven’t managed to do it  themselves.

The people that are never going to make you usually the ones that shout the loudest, usually the ones that are pulling down other YouTubers, other entrepreneurs or shouting about how their scheme works better than everybody else’s, they can make you $1,000 an hour by sitting around and doing nothing, here is the best piece of advice anybody can ever give you, there is no thousand dollars an hour by sitting around doing nothing, you have had to at least put into major work previously to the sitting around, in order for that to happen,  the biggest annoyance and the one that I believe you should take into consideration with these people, is that the one thing they are doing is they are wasting your time by making you watch the video to the end just so that they can get there six or seven advert breaks in between and try and get you to watch it off an advert so they get paid.

The conclusion in this case, is actually fairly simple whilst I have waxed slightly lyrical about my disdain for certain people within the industry what I really want to do, is to pass on the stuff that I am learning as I go,  genuinely,  the company that I am trying to put together GFPharma,  is a genuine company, I have sourced genuine good quality products in order to promote and sell, this is not to provide a training course for people to learn how to market stuff it isn’t to provide some kind of YouTube presence that provides me money, so am I going to put adverts on YouTube videos if I do some? of course I am why wouldn’t I? and if you don’t put them on yours then well you missing a trick, my point is is there are certain people that like to keep these things a mystery and I’m not one of them, the internet is a huge huge Market Place there is enough room for pretty much everybody, as industry shifts times change people gravitate towards different Industries, different ways of making money, different employment, the internet is the one thing that will move faster than society,  all you have to do is keep up, if you do that you will find a way to make a very comfortable living for yourself and your family that will  help to support you during old age.