If I could go back to the beginning, so read this and do this first.

As we have made further and further changes to our business model and website we have started to feel like we are just getting closer and closer to where we should have started from.

What I mean by this is that the branding we have adopted and the changes that were made would have been better at the beginning as opposed to now where it could just lead to brand confusion.

Our pricing structure was way off as I said in my previous post earlier today.

What has this lead to?

The truth is that it has become so twisted that I have to actually take the website down tomorrow night to make the changes such is the scale of the difference.

This as I am sure you can imagine is not ideal and is completely our fault for not planning well enough, this is a little bit of a rehash of the earlier post but I feel it is of major importance.

  1. DO YOUR RESEARCH WHEN IT DOESNT COST MONEY, when it is done after it can cost money at best and possibly your business through loss of confidence at worst
  2. MARKETING BUDGETS ARE A LOT HIGHER THAN YOI IMAGINE, you cannot operate a significant marketing campaign with less than a couple of k at least.
  3. ONLY LAUNCH WHEN YOU ARE READY, we tell children to not rush across a road when crossing as there is more chance they will trip, same here you are walking into a crowded motorway (highway) and if you rush you will stumble and if you dont get up quick enough you will get squashed.

That really is it for now, please plan before you start losing money, plan now and succeed tomorrow.

Everything we have had to change and still no sales!!!!!

As we go further and further into the rabbit hole I am starting to wonder if we are cursed or did we really just get it this wrong? you see we have had to change so many things after a rethink so here is everything we have had to change as we have had zero sales.

Paid Ads

This is the AD that was run.

OK, so paid AD’s the holy grail right ? no not if you get it wrong it would seem, this ad cost us £100 for a week and reached over 200k people, all within our target range and all with fitness as an interest one way or another, and the store sessions increased exponentially, but no sales.

Personally I do not see what is really wrong with the advert, it has the products prominent it has a logo that is memorable and it is all very in keeping with the style of business, but still nothing.

The lesson here is not clear, after all was the advert bad? or simply is the web page unable to convert visitors into buyers?

Sales Funnel

So the conventional wisdom is that when they get to the landing page it should entice them to move further down the sales funnel and buy, but this just did no happen, the bounce rate initially was bloody terrible, it did improve with the re-design of the site but still not much, and obviously not enough to garner any sales.

Lesson here really is, if you are going to pay for advertising then you have to make sure that everything, and I do mean everything is ready for the customer at the other end because if you don’t then you are simply giving money to Zuckerberg and he has enough.

Thinking you have enough money.

If you have, then this blog is the last thing you would be reading so I am on safe ground, and listen, it is not an insult to say you haven’t got enough money to launch a product the best way, it just is, the best way to launch a product is to throw a lot of money at it, big advert budget, big budget to create the advert in the first place, and endorsements from people that others follow or look up to.

Unknown Brand and Pricing.

Basically we fell into the trap of looking at what competitors were selling their stuff for and thought that as long as we were a little cheaper or the same price that would be enough, it is not,

The Brand is completely unknown, and to be fair the world is a changing place and celebrity now is more about how many followers you have as opposed to how much money your last movie made,

So you need to get the product into the hands of somebody that people listen to, again with the right budget the world is your oyster as social media has meant that people are following and listening to lots and lots of people that otherwise nobody would ever know, and like lemmings they will follow these people and listen to them no matter what.

The Two Ways to Make a Brand Successful, In my Opinion.

Money

You need money, the internet is the place where money for advertising goes a lot further than it used to, what mean by this is that you have to realise every part of your business that a customer sees is advertising, if you have a really good dynamic website that is all part of it, in fact you can build a Knightsbridge storefront with very little money these days as everybody is racing to the bottom as they try and outdo each other on price.

Be Cheaper

Don’t over price your products, I mean you should make sure that you are making a profit, after all if all you make is a loss then the business is not a business it is just a really expensive hobby, that will ultimately fail, aim for around 15% on each item if you are selling in a crowded market.

So the Conclusion

We are literally taking down the site this weekend (time of writing) and re-working prices to try and get some sales, for the record here are some of the things we have tried that have not worked.

  1. Discounts – No matter how much we discounted it didn’t matter, people don’t give a shit about a name they do not know.
  2. Free Postage and Packing – see point 1.
  3. Contacting “Influencers” on Instagram – They don’t even get back to you, this is because (I suspect) they have never heard of the brand, so they will want to be paid.
  4. Getting Followers on Instagram – I only have 250 so that is no good, we will see how that goes if it builds up.

The Plan

So the plan is simple, not to give up, we will make the changes and see where that takes us, the key appears to be brand popularity, and that is what we are going to go for after removing Free P&P, it never worked, dropping prices to lower than big name brands, and attempt to get some involvement from influencers.

But we will keep on going, and I will not stop until I see a six figure income, and at that point I still won’t stop I will just pay somebody else to do the work for me.

Happy Saturday all, and good luck with everything you are pursuing.

Hey Hey Progress update – read all about what I screwed up this time!

So I have sold something, no not my soul, although if there are any takers (Mega Lolz).

No I actually sold a product, 2 to be precise, and have learned a lot since I last posted, these were hard lessons for me and to be fair they probably won’t be that easy to hear, but if successful you can drown your sorrows in piles of cash!

Harsh Lessons In List Form.

  1. You are not the magical marketer you think you are, unless you are selling products so quick you can’t pack them, something is wrong, I didn’t know S**t as it turned out and that is why my marketing sucked, stop, take a good look at the competition and work out what they are doing.
  2. Just because you would buy product from yourself doesn’t mean anybody else will, this little fact was very harsh, I thought I was great but no, I had to spend time learning what people actually wanted.
  3. Nobody is going to help you unless there is something in it for them, OK not everybody but most, after all every post I do provides a linkback to my shop so even I am not doing this for free!
  4. There are a million ways to skin a cat, but only one way to get noticed in a sea of people all trying to make money online, shout louder than them, but don’t spam as it will damage you beyond recognition.
  5. Instagram is good, but you need numbers, sorry but the 500 followers you have don’t mean s**t, take a moment to look up Gary Vee on the subject, I did and followed his advice and started growing users exponentially, still not rich though! bummer hey?
  6. Don’t whatever you do give up, I work 18 to 20 hours a day and haven’t made a cent, but I have hope and with hope anything is possible.

Conclusion

So there it is, all I have learned in the past week, harsh lessons but valuable, keep trying, don’t lean on anybody cos they will buckle, and make your business a success!

Does anybody read posts ? Read on and see.

Does anybody read posts these days, did they ever for that matter? I tried to find out in my previous post by putting a free offer in the lower part of the post should anybody choose to comment, nobody did I have look at why I think that is and fill you in the latest GFPharma news!

Discovery of issue

In my previous post I put, at the end, as an experiment, the offer of a free bottle of vitamins from my new supplement company, this was done essentially to see if anybody actually read all the way to the bottom and so far nobody has taken me up on my offer,

That’s disappointing

So what does this tell me?  it tells me that the vast majority of people that read the posts aren’t actually reading the  posts,  of course it could also mean is that nobody really wants to take me up on my offer of free vitamins from my company, however I’m hoping that’s not the case because if it is that does not bode well for any future business.

I still Appreciate the views and the likes!

While I appreciate the views and the likes the problem with this is it indicates the vast majority of posts that are published on to WordPress (at least in my case) and I venture any other social platform for that matter are hardly ever read, now whilst this may sound like I’m taking this personally and that I am complaining people aren’t reading all the way to the bottom, it is something that we need to be aware of in marketing, because the same will be for my posts as yours and the ones that you read, if the generally recognized action is to simply skim over the title and then like the post in order to get onto the the list of people that have liked the post to promote your own profile, it doesn’t really benefit anybody, I get some views but I don’t get ad impressions because nobody was actually on the website so I don’t get any revenue I don’t get to pass on what I’ve said through all my message and ultimately I don’t get too forward what I’m doing the blog for.

This isn’t going to be some long rant about how we manage to get people to read all of our posts, it is simply observation of the fact that I could probably have made any offer on that post in the secure knowledge that it would never be taken up.

Persistence is the Answer

However, I will happily continue to create posts and share as much knowledge  as I can, I am assuming (rightly or wrongly) that the reason for the lack of full attention from many readers is basically due to my lack of authority within the consumer space, what I mean by this is with my very small amount of followers currently at 220 I believe,  I am happy to accept that I am not seen as an authority on anything where as people with more followers say 2000 or 3000 will be seen as worth reading all the way through.

 And following from the  previous post, not the earn $1,000 a month post, this was another experiment based around checking to see how many people are looking for the quick route as opposed to working for the successes online,  and to be fair that last post actually garnered a lot more views and likes in a shorter time frame than the one prior to it, I will provide an update.

GFPharma Update

The plot unfortunately, with GFR Pharma thickens,  one problem we appear to have is the absence of the ability to accept payments through PayPal, we set up a PayPal account previously for the company but for some reason something has gone wrong, given the recent events around covid-19, it is becoming very difficult to contact any support within PayPal unless I wait for 5 and 1/2 hours on the phone, this is of course something that I haven’t got the ability to do due to time constraints.

Marketing Tip Shopify

There are are multiple sales channels available within Shopify,  but they all have their own unique dependencies and one of the unique dependence specifically for eBay, is the ability to accept payments through PayPal,  I believe this is based around eBay’s rather aggressive returns policy and PayPal’s equally aggressive refund policy,  wherein essentially eBay will refund the customer and then follow up on the arbitration as to who was actually to blame  for any issues that were raised as part of the purchase.

Onward and upward

We will carry on and we will work out the problems with PayPal and ultimately get that sales channel working my advice, is to not expect everything to go completely smoothly for What It’s Worth, I think the sales channels within Shopify are brilliant they work really slickly when they work, they provide a “ single pane of glass”  view into Facebook,  Google, eBay, and other social networking sites, allowing you through the use of API’s to construct and deploy marketing campaigns to the sites, the linking in the background can be a little finicky and it has to be admitted has taken myself and my partner a few attempts to get right,  the biggest single piece of advice I can give anybody is to completely document what accounts are linked to what and where the permissions lie,  during the course of setting up the sales channels we opened several accounts using the credentials we thought we needed to use, and ended up almost in a cycle of things not working because certain permissions were in place, if we had documented it from the start we would have been able to follow our documentation going back over the things we have done to see where the problems were, this literally was a case of not planning well enough.

Plan as if your life depends on it – it does!

By planning what I mean is don’t just run headlong into starting an online business it is not as easy as the gurus on YouTube will tell you,  the people that make it in online businesses don’t simply sit on sun loungers on a beach in Mexico tapping away at the keyboard making millions, it really doesn’t happen immediately,  as I am so fond of saying, I’ve said in many previous posts the ability to actually do that, to sit on that beach in Mexico, to make millions, and to enjoy a relaxed life where you are living as I see everybody should, by which I mean free of money stress it takes a lot of planning in a lot of groundwork,

Plan everything from the start, plan what you want to sell how you want to sell it where you want to sell it who you want to sell it to how they are going to see it where they’re going to see it what they going to do to interact with it how you’re going to get billed for that interaction, because absolutely nothing in life is free and don’t ever think for a second that it is,  is and write it all down so that you can reference it as in when you need to because once you’ve done that you’ll find it working forward progressing your business advertising to your customers will be a lot quicker more efficient and provide a bigger return on investment based on the fact that you don’t have to completely reconsider every time you do something what you’re doing it for trying to reach and how.

As always good luck with all your endeavors, I will be back with another post tomorrow hopefully and hopefully good news,  but meanwhile I’m going to continue on with trying to work out all the kinks and the problems and one day, just one day maybe I might just make it.

Shameless Plug Section

Vitamins at gfpharma.co.uk
Whey Protein at gfpharma.co.uk
Fat Burner Product
Fat metabolisers at gfpharma.co.uk

STORY SO FAR – READ THIS!

We have launched a new company and I wanted to share here a couple of the things that have become apparent since launching, that I thought might help people who are trying to market stuff online, sell stuff online and generally improve their life, so without further ado, this is the story so far read this.

A plethora of mistakes

The first mistake we made was thinking that advertising or at least paying for advertising, was the answer,  it can be the answer but, it isn’t the only answer, there are plenty of companies who will provide clicks, views and even actual genuine human traffic but these are of little use.

The reason they are of little use is because the only traffic that is worth anything is organically Grown traffic, by that I mean traffic that has come from SEO,  free advertising,  and the judicial use of social media,

Crikey Moses we are old!

We have used social media, in fact, we are learning our way round social media now as we speak but the important thing I wanted to get across is, don’t think that you are going to start your business create your Instagram page do your Pinterest and suddenly you going to be a Millionaire, because it just ain’t going to happen,  the company has now been up and running on Shopify for over 2 weeks we have had just over 200 sessions, to put that in context it is advised on Shopify website that in order to receive your first 10 sales the average amount of sessions is 1800,  so you can see that we are some way off, you could be asking yourself did you not advertise? well we did, we have spent money with Facebook and we spent money with Instagram,  and all (so far)  to no avail.

Marketing is still fundamentals – learn what makes your customer tick!

The reason why, I believe anyway, is because we have failed to learn the fundamental lessons of online marketing, this isn’t an absolute science,  in fact it’s so far from a science it’s frightening if you like, Marketing is no longer the simple study of the psychology of your potential customers,  it is now literally working out who is going to have the biggest influence and asking them to do it for you, likes, follows, comments all the these are the only tools that really count, you can spend thousands on Facebook ads that appear for a second in somebody’s news feed you can literally promote the living s*** out of a Facebook post or a Instagram post all to no avail as nobody has told these people to look at it, the sad reality is you will become a millionaire the moment you become popular or you attach a popular face to your products.

No for less gloom lol

So what I’m really saying is all these products today are the same stuff that people have been selling for years, there are only really a few big companies that are providing this to smaller companies as a white label service for us to go out and try and sell for them, in fact actually if you really wanted to make money the best way to make would be to be one of these big companies, however the reason these big companies are there is because they have the Investment they have the space they have the land they had the knowledge and capital to provide the goods for us to sell,

 So how do we get round it? well, I’m certainly not the person for the job in fact actually as far as that is concerned neither myself nor my business partner are really the people to to market a company such as this as we are both virtual recluses, I love IT I work in it and I sit at home for hours on end on computers that isn’t a social person, and to be fair my business partners even worse so what do we do?

It’s not pretty but neither is failure

We go way beyond our comfort zone, that’s what we do that’s the only thing you can do there are lots of people making lots of money and you look at them, and question their sanity, wondering how they can do the things they do to gain popularity, I have wondered how they just don’t die of embarrassment but I am sure they are comforted by the money they make ,

All is not lost

So now that I’ve bummed you out with a little bit of reality I would like to share with you  my company website So that you may go and have a look for yourselves.

However in order to provide some kind of value which is what I’ve always wanted to do on this site I thought I’d put together a quick list of the things that we discovered since we started, that I think will serve anybody who is starting out trying to make money on the internet a lot better than some over wealthy cretin telling you how he makes £9,000 a second by squeezing an orange or something stupid like that.

  1. Everything costs more than you think it is going to,  there has not been a single aspect of this business, and I mean not a single aspect, that has cost as much as we thought it was going to, it is all cost exponentially more, the products cost more the time to receive them was longer, the cost of advertising was higher, the cost of time literally sat tried to workout programs and everything to advertise with was a lot longer.
  2.  You do not know how to use a program until you have tried to use it in Anger, sounds daft I know but the fact is I thought I had a very good grip on websites I thought I had a very good grip on HTML, I thought that Shopify would be a walk over,  I honestly thought that with my knowledge we would be absolutely fine, the reality was many many many nights sat up trying to work out what the hell I had to click what I had to press and what to put where to get this site to look how I wanted it to look and it’s still far from finished..
  3.  Not all advice is worth listening to, sounds daft again for this to be a bullet point at the end of what is a long diatribe of me banging on myself trying to advise somebody, however I do believe it is important, the fact is that there is going to be a plethora, an absolute Avalanche of advice and comments and blog posts and people trying to sell your services telling you that is the only way to go, listen, the fact is that the only way to go is to understand that you are not going to launch your service, business, blog, whatever the hell it is you are doing and next week be ordering your Tesla,  it just isn’t going to happen, but don’t despair, because if you allow yourself the time and you realise that looking at these programs, systems, services that are available to you through Google, YouTube all these places Instagram and so on,  you will soon realise that when you do something your actions have an almost immediate reaction,  what we found was that literally we would post something on Instagram and that post would equal (within the next half an hour to an hour) a certain amount of shop sessions, taking that information you look at what you’ve done, what you said, and who you said it to,  and frankly keep doing that if that makes your site busy, if you get sessions, or you get likes, if you get people starting to follow you then you doing it right don’t keep pushing a dead donkey literally look at what you doing if you ain’t working change it quickly.
  4.  Don’t be shy, Sounds like a really obvious one, and I get that but we were shy we are both shy in fact, that isn’t going to sell anything when Jordan Belfort was selling stuff to people he wasn’t shy, that’s how he managed to make as much money as he did, ok fair enough he did it wrong and he tried to steal money from people, which I hope you’re not going to do and certainly we don’t intend to do either, but the fact is that confidence and popularity sell, in today’s society that is literally it, if you are confident and you are popular enough you can literally tell people whatever you want and a good majority of them will either agree just to be part of that popularity or they will follow,  so if you are shy and you want to sell something then suck it up take a picture, post on Instagram and get over the fact that nobody honestly really cares what you look like or sound like.
  5.  Have fun with it,  if you are not enjoying what you are doing, or what you are selling you will not do it or sell it to the best of your ability, when something is a task to do we shy away from it we stop, we don’t put as much effort in as we should do, and we don’t double check everything because we’re glad when it’s over, if you are passionate about what you’re doing remember what you’re doing it for, if you’re setting up an ecological service or business that’s going to help save the Planet and you want to help save the Planet and you are into green ideology then do it you know you will be passionate about it, but don’t ever lose sight of why you started if saving the planet is what you want to do, then remember every single time you sit at that keyboard or you have to go through yet another zoom meeting the fact is that what you’re trying to do is save the Planet, if you like me are a staunch capitalist and you just want to make plenty of money enjoy your life, not interfere with anybody around you and leave something for your children when you’ve gone then keep that in mind don’t ever let that go always think whenever you think I’ve had enough I want to go home I want to switch this computer off, I want to finish, just remember why you’re doing it because why you’re doing it is what’s going to see you through to the end.

Frankly if you’ve made it this far then I am very impressed and I’m grateful that you’ve listened to my ranting for this long, my intention is not to upset anybody or not to try and act as if I’m some kind of Guru because frankly I’m not I’m far from it I’m still skint I’m still trying to make my way through this world, I’m still trying to build internet businesses and I am not really succeeding frankly, if I was I would have a lot more money and I haven’t, please don’t ever take anything I say as anything other than well-meaning advice, if you sit back and think about what you are doing, if you follow a specific goal that you are passionate about achieving no matter what that goal is, and if you believe in yourself and your own intuition in the face of potentially conflicting advice and instruction you will eventually make it somewhere,  but it isn’t going to be quick,  the links to my website or underneath please have a look and if you have any suggestions any thoughts let me know, we are going to embark on other ways of trying to get people to the site other ways of trying to attract business, looking at prices and that type of thing and as I go through I will fill everybody in as best I can on how I’ve managed to make it work if indeed I do, as I’ve always said I firmly believe the internet is vast enough at the minute (and certainly in my lifetime)  to not have to bow down to the traditional views of competition, we do not need to restrict information from our peers in order to make a vast amount of money we all together and by sharing of information become part of a circular supply and consumption model that the internet has brought civilization for the first time ever,  we can by helping each other, design and build and market businesses for a better future,  that will benefit consumers and benefit ourselves ok sure if everyone becomes a millionaire then £1000000 wouldn’t be a lot of money but I still like it compared to my current situation.

So good luck everybody I hope that whatever endeavors you are undertaking work and I look forward to talking to you in the next  (dare I say) thrilling installment. 

  1. gfpharma.co.uk
  2. Instagram g_f_pharma

Some of our products should you choose to have a look.

80% Diet whey protein

Whatever your training goals protein is and always will be the building block of success, without it your muscles cannot adapt as easily and ultimately this will slow your gains in your chosen discipline, but simply piling in the food is not an option, lean power is what it is all about, carrying fat is just a waste of energy, so how do you get the extra protein in without the added fat and carbohydrate?

80% Diet protein supplies 31g of high quality bio-available protein with just 1g of fat of which only 0.04g is saturated, so you can be sure that with our 80% Diet Protein you are supplying your body with the best tools to adapt to your lifestyle.

Pre-workout drink mix

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Fat Burning supplement

GFP Fat Metabolisers are designed to support not only your fat loss goals but to promote more productive training sessions and increase mental focus whatever your chosen sport

Multi-vitamin tablets

A broad spectrum multivitamin / mineral combination, containing important nutrients from Vitamin A to Zinc in an easy to swallow form.

100% Free Training to make money, NO BS!

In my previous post I spoke about the importance that I place on Google as a way to advertise your business or your service.

However, it should be noted that when you start looking at adsense, AdWords, Analytics, it can all get very very confusing very very quickly, in fact actually just looking at the dashboards alone can leave you wondering what to click and where to look.

The purpose of this post is not to provide any kind of training but simply to point you in the direction of free training, 100-percent free training is provided through Google, to help you navigate all of the applications and services that are going to help you ultimately build your business.

The training is from skillshop and is, as I say through Google, believe me if you are ever going to take part in any free training this is the place to do it,  very few people actually have a vested interest in your business succeeding over theirs and this is no different, where this differs from the hundreds of YouTube videos, Instagram posts, so-called gurus that want to charge you $2,000 for a one-hour course,  is that it’s in Google’s vested interests that you succeed, the more you succeed the greater their value as a company.

I have spoken at length about my disdain for the marketing gurus of this world, and I do realise that some of my readership are marketing gurus or are on my market is and that’s fine, within this industry, and by this industry I mean the advertising industry more specifically the online advertising industry, there are really only two or three groups of people there are the people that have made it, the people that are trying to make it, it and the people that don’t stand a chance.

People that have made it

I’m always a little suspicious of the people that have made it, they always come across as just a little bit trying to rub your nose in their extreme wealth.

That isn’t to say they’re bad people, it’s simply to say that I’m unsure of the value of seeing someone who has the money and the time that money brings, extolling the virtues of what you need to do to make money.

A lot of the advice often seems to centre around meditation, yoga, relaxation and a whole host of other things that take a long time to do, fact is there is only 24 hours in every single day so when these millionaire  gurus are suggesting that you spend every waking hour working on your future, the one thing they are missing is the fact that the majority of people sat watching their videos don’t have the time, the most time that the average person is going to be able to spend pursuing a second source of income, is probably nearer 4 or 5 hours a day,  this is because the vast majority of people that have decided that they are going to need a second source of income and are therefore searching on YouTube for these people’s videos are probably around about middle-aged, probably have children or other dependents and probably have a job, you can’t quit your job, this literally something I wouldn’t suggest although it does seem to be the basis for the amount of time that these groups suggest you can spend pursuing your business ideas.

The People trying to make it

The people that are trying to make it however, are an interesting Bunch because these actually fall into two subgroups there are the people that are genuinely trying to make it and the passing on information as they go, and there are the people that know they’re not going to make it however, they are still looking for that YouTube Fame that ultimately they believe will provide fortunes, we all know about Ryan’s toy review and we all know that it potentially brings in millions each month, that isn’t going to be you and me, it is a harsh lesson to learn, but it’s something that you need to pick up on now and get over,  so whilst again not all these should be viewed with suspicion the fact is you need to have a good look at the videos, if you have videos that have a constant background that’s usually got a Lamborghini or a Ferrari or something else in it it never seems to move the chances are it’s a blue screen and it’s been fake, one of the things the internet has provided to a lot of people is the ability to manipulate their audience into believing of variety of things, what used to be the exclusive right of TV and video and film was the ability to have blue screens have sound over the top, it was a world of make believe, these systems and software abilities have now fallen through to normal people and by normal people I mean that are not in those Industries, I’m not saying their advice isn’t worthwhile what I’m saying is be careful of somebody who is trying to tell you how to make money when they haven’t managed to do it  themselves.

The people that are never going to make you usually the ones that shout the loudest, usually the ones that are pulling down other YouTubers, other entrepreneurs or shouting about how their scheme works better than everybody else’s, they can make you $1,000 an hour by sitting around and doing nothing, here is the best piece of advice anybody can ever give you, there is no thousand dollars an hour by sitting around doing nothing, you have had to at least put into major work previously to the sitting around, in order for that to happen,  the biggest annoyance and the one that I believe you should take into consideration with these people, is that the one thing they are doing is they are wasting your time by making you watch the video to the end just so that they can get there six or seven advert breaks in between and try and get you to watch it off an advert so they get paid.

The conclusion in this case, is actually fairly simple whilst I have waxed slightly lyrical about my disdain for certain people within the industry what I really want to do, is to pass on the stuff that I am learning as I go,  genuinely,  the company that I am trying to put together GFPharma,  is a genuine company, I have sourced genuine good quality products in order to promote and sell, this is not to provide a training course for people to learn how to market stuff it isn’t to provide some kind of YouTube presence that provides me money, so am I going to put adverts on YouTube videos if I do some? of course I am why wouldn’t I? and if you don’t put them on yours then well you missing a trick, my point is is there are certain people that like to keep these things a mystery and I’m not one of them, the internet is a huge huge Market Place there is enough room for pretty much everybody, as industry shifts times change people gravitate towards different Industries, different ways of making money, different employment, the internet is the one thing that will move faster than society,  all you have to do is keep up, if you do that you will find a way to make a very comfortable living for yourself and your family that will  help to support you during old age. 

Cutting through the Bull and making money

Firstly let me begin buy a couple of admissions, the first one being that I have been away for quite some time, this is because like many other people I have had to stop and and try and work out what I’m actually going to do to make money.

The problem with life is this, whilst money shouldn’t be everything to you it is of course the main driving factor for the majority of us because it directly relates to your quality of life.

Before we go any further, one thing I have learnt and one thing you are going to have to learn is that there is absolutely nothing new to be done,  well that’s not strictly true, but the chances of anybody coming up with something revolutionary and new that’s going to take the world by storm is actually pretty slim, in fact is really megaslim, majority of businesses these days are just simply people advertising the same product and the same services just in a different way to attract different people.

My Point

So that is what brought me to my first point which is this post,  I’m going to attempt to add my “ my value”  to society and to the community of people who are also looking to make money by documenting, to a certain extent how I put together the supplement company and how I ultimately try and make money from it.

This isn’t someone who has made millions and is now trying to sell you the way they did it, this is literally somebody who is trying to make millions documenting what I think are the important parts, the ways to avoid the pitfalls and how you ultimately make money.

My Reasoning

The reason I decided to do it this way and simply because when I do become or if I become wealthy the last thing I want to be doing is YouTube videos rubbing everybody’s face in it turning around and saying, “oh look at me I’ve got so much money this is how I make money” because frankly I find most of them cringeworthy, I mean let’s be honest you’ve got some millionaire shouting at you about how you’re not doing enough you need to believe in yourself more you need to stay up all night and sleep all day and if you’re not? well how can you expect to make money,

How Many of Them Did ?

I would genuinely like to go back some of these people and how they began and see really did they stay up all night I mean the only one I actually believe if I’m being honest is Elon Musk because frankly that guide you just crazy enough to have stopped up all night working on his website and then slept all day.

My first little Pearl of wisdom is, we haven’t all got time to sit down and type out line after line after line of text in order to keep a Blog in fact actually that’s why I haven’t been posting anything recently because I’ve also been concentrating other things, however, Google Docs speech to text, if you can get past it’s obvious shortcomings and realise that you have to do a little bit of editing as well, is a godsend frankly, give it a try set yourself up you can literally write out blog posts in as much time as it takes for you to speak them, it’s easier because  unless you are gifted at typing speech flows a lot easier than typing,  and this is especially true in my case!

The only thing I would say is like everything else in life it seems to have an issue with my accent I don’t know why this is, everybody seems to struggle with with my accent and seems to miss what I’m trying to say but in the interest of full disclosure this entire blog post was actually done within 10 minutes, it was done through Google Docs speech to text and it was edited (hopefully not too badly) after, so that is my one tip of the day really if I’m being perfectly honest it’s not much of a tip, frankly you could Google it and find it out yourself.

I would imagine quite a lot of people are using speech to text because I think some of the the rate of content that comes out is shocking and I was wondering how people kept up, of course that is to say that some people will be using it and other people are just really talented at typing content and I’m not gonna take anything away from them I’m not gifted at typing, it has been argued in the past I’m not naturally gifted at speaking either so I’m going to leave this here, please leave a comment if you want to.

I’m going to go back over it now and try and edit it and make sure it makes sense and flows properly and I will be looking to do more of these as I continue building the supplement company which is GFPharma.co.uk  should anybody want to check it out,  I will just leave you with this one comment though.

Final Thoughts

My original thought was too to try and find something different, something that I could sell or something that I could do that was different to everybody else which meant I was going to become a millionaire overnight,  I wasted 2 years looking for this and I mean that I literally wasted 2 years looking for it, my opinion ( and it is just my opinion ) is that’s the wrong thing to do,

if you are destined to create something new that’s going to revolutionize the world you won’t have to look for it, when you look back through history at the people that do this they’ve been doing it since they were they were children that it’s a natural thing,

Making money however, is not a natural gift it’s the application of advertising, that’s literally it, you could have the best product in the world literally the best product in the world and if you can’t sell it it’s not worth anything but people queue up they literally burn the servers down at Wish to buy stuff which is badly manufactured is not what it says in the picture it turns up three-and-a-half months later,

In a world where people are leaving the High Street in order to order from Amazon so they can get it within 24-hours people will sit and wait 3 1/2 weeks, months, years whatever it is for wish to deliver because they sell us the promise of money off the products we really want.

That’s my point, my point is create something good yes,  concentrate on learning how to sell it because that’s where people either succeed or fail.

Good luck all and I’ll talk to you next time I’m hopeful it will be sooner rather than later.

Another Casualty of Human Nature – Every Man and Woman for Themselves.

As this continues we have started to see (and I suspect will continue to see) the true nature of mankind, the underlying motivation in any society would appear to be one of greed, and at a time like this it seems incredulous to me that as a race we appear to still be looking out for ourselves, companies rushing to find ways around the restricted opening, looking to still sell as much as they can to a population that have nowhere else to go right now, here’s the thing, if there is nobody left to spend it then money is wallpaper and nothing else! you see money and wealth are not mutually exclusive, although we are taught this through countless morons on social media, making money from using whatever they think they can sell, and of course the powers that be want us to equate the two as equal as well as it serves their purpose, after all if you have lots of money then you are wealthy right? no, No and F**K NO,

It is not only perfectly possible to have money and be broke as well as have no money and be wealthy and in fact in most cases that is the status quo, think I am talking rubbish? think about it, how many people living lavish lifestyles actually have money? the vast majority of them are living with eye watering debt and yet they live lives of personal Jets, Yachts, huge houses and extravagant vacations either to elite destinations or in some cases destinations they own, and the reality of it, none of it is theirs, they have become what the Mafia refer to as “A good earner” that is to say their debts are so huge that they never repay a single cent or penny of the original sum, simply the interest they have become essentially an investment by the bank and a dividend payment at the end of each month, if they screw up then they lose all the loaned goods and lifestyle and the bank moves onto the next entrepreneur.

During this time there will be job cuts, people will lose their livelihoods due to the chaos that is going on around us, and they will find it difficult if not impossible to find another one in a short space of time, after all they can’t even leave the house to attend an interview!

Stuck in a mountain of debt this is where the lesson will be learned that human nature is to cut loose anything that is no longer profitable and ignore it till it goes away.

What then ?

Well the first instinct is the emotional response that sends most people into a pit of either saturated fat or alcohol self pity, but there is nothing to stop you from taking action and becoming the top of the pile, hell if you make enough noise the people that turned their backs on you will come running again you’ll see, whatever you did, whatever your shape of cog within the machine of the larger organisation is your way to work yourself back up the ladder, you can start a business, because now you have nothing to lose, if you are already in debt and you have been cut loose by a company trying to save money in this time when we have a global need for stability then you will eventually lose what you have anyway, so if all is lost then why not gamble what you don’t have on a future a million times as bright as the one you have now?

Finally….

I want to wish everybody around the world the best of luck with this because that is what we are going to need, my whole point is that although your landscape may be changing every day and seeming to just get darker, with the right motivation you can turn the tables on the establishment and secure your own seat at the top, there is shameless display of profit over human life evident in most quarters of the globe, maybe your empire will change that and value your fellow human.

The Subtle Art of Giving a F**K!

It was with sadness that I saw yet another book extolling the virtues of not giving a F**k as a way of selling copy, I cannot possibly believe that I am alone in being just a little tired of this sudden trend to get the F word in as many places as possible to sell books, get readers for blogs or simply as a way of covering up a persons disappointment at how their life has turned out, I mean after all I have even included it in this title to entice more readers!

the sad fact is that it does sell books and make people look twice at a blog that they would normally just pass over, the F word is still very much a taboo in polite society ( and probably should stay that way ) and so the sudden appearance of this on book titles or even as the headline for this post spark interest in the same way as we all slow down at the site of a crash on the motorway, we are not inherently bad people or wish any ill on the unfortunate people involved we are just captured by the shock of the situation, and so we gaze on and then have forgotten the event once we are a couple of miles down the road.

I have in the book section written a short opinion of the first book I became aware of that uses this strategy (in my opinion) to sell a basic collection of simple facts and re-tell them with the authors own style used expertly to disguise the fact that you (and I) have read and listened to this same message a million times.

My main source of despair is that the message is incorrect in every literal sense, we cannot and indeed should not go through life not giving a F**k, there is literally a medical term for people that live like this, and we usually get introduced to them under the glitz and glamour of the front page headline when they have committed some heinous crime, sociopaths are generally devoid of emotion and lack empathy as a result, there is no sense of right and wrong and they generally do not function well within society, or do they?

You see it is my theory that the reason we are so obsessed with not giving a F**k is because we see people that live that way and they seem to be successful and happy, in fact it often a positive comment about somebody and said with awe and respect “Dave is awesome, he literally doesn’t give a F**k!” problem is that we have missed the point for the same reason we blindly follow people on Instagram and YouTube believing that their lives are as glamorous as they would have us believe, as a general rule we don’t tend to dig below the surface, we simply take things on face value and move on, the problem is not entirely with the varying publications or the authors of these publications, it is what happens when people read and then try to implement the lessons contained within, the “motivational” industry is vast, it has the ability to package and sell the opinion of a person as fact without requiring a shred of evidence that they used the same techniques to get success or that they are qualified in any shape or form to offer counselling and life advice to the general public, in fact with the growth of the internet it has quickly become “he who shouts louder makes more money”, we have all but forgotten the flip side to that which is “the empty can rattles the most”.

I am not saying that there is no place in society for ambivalence, quite the contrary I am positive, 100 percent convinced, that the ability to not care about something is valuable, healthy and some cases outright necessary to our well being, but this is seldom the message, and the popularised message is the dominant one.

You see there is two main issues with living your life “not giving a f**k” the first is possibly the most destructive and will certainly make you less happy than you were before, this is the uncomfortable fact that we are, on the whole, caring empathetic beings, we process information and then by default we consider the outcome and how we would feel in that event, so to try and force ourselves suddenly to not care, and to not give any consideration to the future is to go against every instinct in our bodies, as an example just think of something you are scared of, spiders, heights that type of thing and remember back to the last time you were in a confrontational situation with that fear I am sure you will be able to remember very clearly the feeling through your entire body that what was happening was wrong and the urgency to move away from it will have ultimately become to much to bear until you removed yourself from the situation, well, same thing here, if you are a generally caring person of very analytical and you try to change that to become hard faced and reactionary as opposed to pr-active you will feel wrong because it will be going against your grain, and this will make yo unhappy as you struggle with the situation that sparked the change in approach in the first place and now, on top the feeling of discomfort and conflict this new way of life is causing, secondly, if we adopt this attitude of not caring and not being emotionally attached to anything, simply dealing with life as it comes without thought just rational thought and action, the people around us are likely to notice a marked difference in our attitude and relationships with them, this will alter many dynamics most likely at the heart of the family and showing signs of hurting the people that you started down this path for, we have to realise that there is nothing wrong with us, it is all too easy to blame ourselves for every ill that befalls us without reasoning it out first, if we start to alienate the people closest to us then we are unhappy and lonely, this can be a very dark place unless you are a sociopath !

And that is why we need to practice the subtle art of giving a f**k, it is the ability to choose what we care about that gives us power, the focus on the here and now instead of juggling a million future events and losing focus on any of them, and most importantly it is the ability to know when to ignore a situation not because you don’t give a f**k but simply because it is out of your control, it will be what it will be because it is the will of others, it is legislation or rules drawn up by people external to us that we have no influence on, or it is the opinion of a person or persons that have no say in our lives and ultimately have no control over how our lives are to be run, that is the real power, and once mastered will set you free to accomplish the things that you put your mind to.

Levelling the Land

We are faced today with a plethora of problems that society is facing for the first time, as well as rising debt causing misery for millions, more and more people are becoming depressed and ill as a result of piling pressure, money as always is at the heart of this, companies buy up bad debt for pennies in the pound and then use bullying tactics to force people to borrow more money to pay them back at a huge profit, others, while trying to climb corporate ladders stand on the shoulders of others to elevate themselves to the next rung of the credit score ladder, our children ask for toys continuously after watching YouTube videos of children whose parents sold out their childhood for the mighty dollar and we try and keep up with the Instagram lifestyles we scroll through every day looking to escape the reality of life in our front rooms.

The first and possibly most important lesson is this, we are equals, I will just say that again we are all equal that means that the arsehole on the phone when you are behind with a credit card payment may very well be trying to sound superior but they have the same fears and worries as you, the interviewer at the job you want so desperately is probably as nervous about meeting you as you are at meeting them, and the entrepreneur selling you the program to make you rich was (if not still is) as skint as you are, this isn’t to say that you should approach any situation with a sense of superiority as this will lead to animosity and scupper any chance of negotiation or rapport, simply know that are equal and act accordingly, meet aggression with measured confident response, adjust to awkwardness with kindness and open consideration for the other person and do not hold anybody aloft simply because they appear to have money.

Know who you are and stand on that knowledge

Who are you ? what do you want out of life ? some people spend years trying to answer those questions when the answer is simple, look in the mirror and asses what you see, think about how you treat people and thoughts that pre-occupy your mind, then stand on that, whatever it is because that is where you will be strongest, that is the position that no matter how much people try they will not be able to move you inside, as an example think of a band that you like, the odds are that even if you know several people that are into the same music as you, you will also know people that are not, and they will inevitably express their opinion whether you ask for it or not, but they will never be able to change your opinion because music is something we connect to on a personal level, it is a reflection of our personality and so we stand on our tastes because they are who we are.

the same can be said of all other aspects of your life, if you are a vegan or a staunch meat eater, then regardless of company stand on that, do not try and bend to the will of others just to make an impression, nobody will than you for it and you will be disappointed in yourself, this will lead to a lack of confidence and that will show to all like a big neon sign above your head, and don’t worry about offending people because that is the art of giving a f**k, the people that pass through your life offended will quickly move on and be replaced by people of a like mind so worrying about offending people is futile and simply a waste of effort.

Put simply stand your ground !

Conclusion

I hope I have illustrated why giving a F**k as as much of an art as people would have you believe not doing so is, we need to make sure we are true to ourselves and allow this truth to form our bonds with others, stand on your principals and you cannot be knocked down because they are your strength, the world would be an even worse place than it is now if nobody cared so give a damn and succeed!

Too Cheap to Succeed ?

This is going to sound like a whinge of a post but I assure you it is not, it is, rather, a warning to anybody starting or attempting to start a blog as a way of making money spurred on by the many articles on the internet (usually other blogs like this one) claiming that it is a good way to turn spare time into a passive income, as I move further forward in this journey to what I am still convinced is achievable, the realities of this are becoming more and more obvious, and it isn’t rosy I can tell you.

I started this blog and all my activities at the start of this year, I have had many distractions and issues along the way but essentially the outcome is completely my own doing, I was too cheap with both time and money and spent too much time trying to find a way to post more and more content cheaply believing that quantity would alone see me through to a success, when in fact the opposite is true, we have all seen the constant posters re-cycling the same blog posts a few days or at most a week apart hoping that nobody would notice or that at least the views would attract more readers and hits and ad revenue, I wonder sometimes how successful they really are, now I can almost hear the cries of “but I do not do this for the money simply for the art” or the expression or to educate, in fact any lofty ethical reason they can hide behind shielding themselves from the fact that it really hasn’t made any money or even shows a glimmer of hope of doing so, preferring instead to keep hoping for that one article that goes viral or that captures enough people that they will do the advertising for them by sharing the post and exponentially increasing the reader numbers.

Anybody that wants to make money will add advertising to their site in one form or another, either through the annoying ads in the sidebar that you seed displayed all over this site (lol) or through their own affiliate links or simply through the promise of exclusive content for the exchange of a mailing with a Paypal donation link, it is all advertising as it is designed to illicit money from the reader, when people actually want to convey a message or provide a service (in whatever form that takes) to the general public completely free of charge and simply to educate and help they do not advertise as there is no need to add a distraction, they do not include garish advertisements for the reader to click on as this would detract from the message they are trying to impart.

But putting the advertising on the site is far from enough, in fact it is not even enough to be counted as the beginning, the beginning is the idea it is the focus of the blog, people will spend money this is not a surprising fact and with the reach of the internet there are a lot of people that can spend a lot of money with you and make you very rich but they aren’t going to give it away, you and your corner of the internet are not a charity (unless you are of course) and you cannot expect money for nothing.

Real Money

I am so fond of the phrase “Real Money” that sometimes it even gets under my skin, I say it nearly everyday in nearly every conversation that I have about money and for the sake of repetition I will say it again here, there is money and there is MONEY and to be honest very rarely shall the twain ever meet, what I mean is that when we say somebody has money we are invariably saying this in response to the visible assets that a person has, their car, house, clothes and to a greater or lesser extent their leisure activities, we evaluate based on a surface reflection of a snapshot of their life, and when they have a nice car and a big house and we wave them off on the next international adventure or follow their Instagram posts with green eyed envy we see what we want to see, success and money, but it is at night when these people are alone that the real story is told, you see money has a way of taking control of thoughts and feelings, it squeezes out loved ones and relationships and ultimately it chokes the life out of us and we find ourselves drowning in a sea of debt that there is no escape from, at night when the car is parked outside the house or the holiday activities are over and the rest of the family are asleep is where the dread of the next credit card bill comes in, the feeling of that slow march toward retirement with no savings starts to suggest that it is time you stopped spending all this money on interest payments to credit providers and started trying to master money, after all people do it and you are no different right? having money actual money under control and working for you as opposed to the other way round is all of the above without the feeling of dread and fear creeping in at night, it is the handing over of the debit card instead of the credit card for holidays and luxury goods, it is the sitting down and studying your money at the end of the month with a smile and a coffee just to see how things are going and how much you can invest this month rather than sitting down with a Gin and a Valium and hoping there is enough to stop you having to borrow more just to prop up the nice car and house, it is the enjoyed kiss from a partner at night and whatever may follow as opposed to the awkward good night and rolling over with both of you wondering what you have done to upset the other, it is the tolerance with children as they learn and grow breaking things and making mistakes along the way, as opposed to freaking out and going way over the top at every pen mark we find on the couch that costs us £150 a month is finance payments, money has the ability to help us grow and provide a life for future generations long after we have gone or it has the power to pull a family apart and destroy the future for generations, remember ultimately we become the product of our parents, If you think about a lot of your habits and personality traits now you will realise that most if not all stem from learned behaviour in our childhoods.

Other Peoples Blogs

Firstly a word about mine, I have been doing it for around a year now and am coming up to nearly my 100th post, the maths itself does not add up to a whole load of commitment does it ? so far it is earned me the princely sum of $0.38c, I am not going to retire on this and I do not expect it to grow much more without some kind of catalysing event, but I do have faith, I have faith in numbers and the numbers on the internet are huge, it is true that with the internet age ANYBODY can make a million, but it is also true that very few ever will.

So I did a simple Google search for successful WordPress blogs, and found a fantastic site here that has an almost unique field within their table of success EXPENSES seriously take a look, the information on here is worthy of just being posted out as a link rather than just as a part of this longer article which I am not sure anybody will have made it down to this point anyhow, and this is literally the reason why my blog sucks ass and (although I cannot speak for anybody else) the reason why a lot of people struggle month after month make no money and give up, the sites listed here make enough money for the people to do it as a job, sit at home or wherever they choose, write and then let the Internet take the strain, and the magic ingredient is EXPENSES, they are all spending money to make money, an example is Pat Flynn, 8 years he has been at it and his reported income for December 2017 ? $167,553.31, his expenses for this month $39.647.21 and his profit (before the dreaded Taxman obviously) an amazing $127.906.10 and when you see the website it is obvious why, the attention to presentation, the fact that his courses are available in both video and written on the blog, this probably means that he has a reasonable income from YouTube as well, They are all on there, Cookery Blogs, Entrepreneur blogs and of course Affiliate Marketing Blogs, and here I am with my 38c, I do not even have a business plan subscription and due to lack of activity my Amazon Affiliates account is suspended, this is because I failed to invest in my own project and my own future.

How to Invest ?

Investing comes on many forms, and most of these we are unwilling to do, we have to spend time researching content, or trying new things out so we can report our findings in a manner that provides value to others, as something of no value has no value and how can you expect to get paid for something that has no value?

You need to invest money, the plan I have does not allow plugins, so I cannot carry out any SEO for my site, none, I write articles like this and hope that people will stumble across them through reader or something like that, and they do, I have an amazing (for my investment level) 162 followers , but with the correct SEO and the ability to get hits from Google organically there would a thousand times that if not more just based on the sheer numbers of people searching for the subject matter I write about.

And you need to invest commitment, if work obligations dictate that you can only do one or two posts or articles a week then commit to that and make those two articles the best researched that you can, go into the ins and outs and the ups and downs and provide a real body if information or guidance to your audience that they can connect with and more importantly that they will want to bookmark and come back to, or even better subscribe.

And finally invest YOU, don’t write about something just because you think it is going to be popular or because it seems lucrative for the moment, writing is about more, it is more personal, and if the words come from a genuine passion or a genuine desire to help others and impart information people will listen.

Conclusion

I have ranted on at length about a lot of failings within blogging and trying to make a passive income on the internet through blogging, the fact is there is no such thing as a passive income through blogging unless you get somebody else to do it for you, but the is a massive difference between having to start writing at 5am before you go to work and being able to sit down at home after dropping the kids off at school and writing what you want in an unhurried manner, or if you don’t have kids fitting your writing in around going to the gym or whatever it is that you can now afford to do, Blogs are still way of making a very good income, you just have to rpovide something worth buying, and never fall into the trap of thinking that “If you build it they will come” cos they may turn up but if they leave without buying into your message you will be just as skint as you were yesterday and a lot more tired.

Procrastination is the single biggest hurdle most of us face, in this quick post I found an interesting article on how to avoid it, essentially my plan is for the foreseeable future to make sure that where practical I put action into thoughts, instead of trying to find ways to put thoughts into action.