Maximize Short Term Giveaways and Stay Away from Longterm

Although I have said in the past that the internet provides the ability for the small player, the person without too much money, to compete with the larger companies and the bigger advertisers There are limitations to this,  one of those is offering free postage and packing,  although this may not seem to be a huge issue you have to run the numbers before you start and that is where unfortunately dear readers, I went wrong this time.

Learning is Painful – Really it is!

 you see your product isn’t worth anything if you don’t make any money for it simple as that, that’s what we’re all here for and whilst we want to entice people to buy our products giving stuff away in the short term is a one-off cost let’s say,  providing a service however such as free postage and packing is a much longer term commitment and consideration.

If I listened to myself all would be well 🙂

 so let’s take a look at just how badly I screwed the Pooch this time, the sale totalled £33,  the profit on those two products  was a roundabout £11,  but because we have decided to run before we could walk and have therefore offered free postage and packing we lost the vast majority of that profit due to the £8.99 postage and packing cost.

 as the free postage and packing was my idea you can imagine that my business partner was not that pleased with me,  and so lesson learned,  fortunately for us this time,  the damage is actually fairly easy to the limit, we are experiencing some footfall  if you can call it that in a virtual world,  but not enough, and not enough engagement with advertising to mean that withdrawing free postage and packing would cause any kind of damage to the brand.

 where I went wrong in this particular instance (and it was me that went wrong)  was I got carried away with the idea of simply shifting products,  and that is the fundamental mistake that I made and the fundamental mistake that I don’t want you to make,  remember why you started this,  you started to make money that is your primary Motivator,  your primary Motivator is not to shift products,  and whilst that sounds screwy let me explain.

 if somebody right now said I will give you £200 a day to do absolutely nothing,  you don’t have to sell,  work or suffer,  you simply need to sit on your backside and earn the money and that is literally it,  I would imagine that the vast majority of people reading this would jump at the chance and all be earning their £200 a day before finishing the end of this post (if anybody ever does).

 and that actually is entirely the point the fact is you are not trying to move your products the only thing you are interested in is getting the money, and money lost is money lost,  the idea of a “ loss leader”  a concept that is employed by the vast majority of supermarkets,  is that one loses money on a product to entice a customer further into the shop where they will then see more expensive products at a higher profit margin and the money will be returned and increased,

 however as in my case,  you simply make a situation whereby your paying customers to take your products that is not a loss leader that is simply a loss.

Conclusion

 the moral of this particular sad Tale,  is simply that you need to do complete research and by complete research I mean you need to look at what you are going to sell why you are going to sell it and what you’re looking to get out of it,  if what you are looking to do is make money,  then you need to run the numbers accurately,  the numbers are the most important part of this you need to run them and you need to know them,  business has always moved quickly,  people that are able to move quickly and are versatile make money in business and those that take forever to shift or to move to a new product ultimately will always fail,  this can be seen with the recent events and the fact that the high street is dying as a result,

 it could be argued the High Street was already dying, I get that,  but certainly because shops and bricks-and-mortar unable to move quickly to respond to buyers trends they are stuck and their costs are still fixed so basically on a huge scale they are doing exactly what I’ve just done.

  good luck all remember to run the numbers and hopefully I’ll be back with some more more positive news in the very near future (tomorrow).

100% Free Training to make money, NO BS!

In my previous post I spoke about the importance that I place on Google as a way to advertise your business or your service.

However, it should be noted that when you start looking at adsense, AdWords, Analytics, it can all get very very confusing very very quickly, in fact actually just looking at the dashboards alone can leave you wondering what to click and where to look.

The purpose of this post is not to provide any kind of training but simply to point you in the direction of free training, 100-percent free training is provided through Google, to help you navigate all of the applications and services that are going to help you ultimately build your business.

The training is from skillshop and is, as I say through Google, believe me if you are ever going to take part in any free training this is the place to do it,  very few people actually have a vested interest in your business succeeding over theirs and this is no different, where this differs from the hundreds of YouTube videos, Instagram posts, so-called gurus that want to charge you $2,000 for a one-hour course,  is that it’s in Google’s vested interests that you succeed, the more you succeed the greater their value as a company.

I have spoken at length about my disdain for the marketing gurus of this world, and I do realise that some of my readership are marketing gurus or are on my market is and that’s fine, within this industry, and by this industry I mean the advertising industry more specifically the online advertising industry, there are really only two or three groups of people there are the people that have made it, the people that are trying to make it, it and the people that don’t stand a chance.

People that have made it

I’m always a little suspicious of the people that have made it, they always come across as just a little bit trying to rub your nose in their extreme wealth.

That isn’t to say they’re bad people, it’s simply to say that I’m unsure of the value of seeing someone who has the money and the time that money brings, extolling the virtues of what you need to do to make money.

A lot of the advice often seems to centre around meditation, yoga, relaxation and a whole host of other things that take a long time to do, fact is there is only 24 hours in every single day so when these millionaire  gurus are suggesting that you spend every waking hour working on your future, the one thing they are missing is the fact that the majority of people sat watching their videos don’t have the time, the most time that the average person is going to be able to spend pursuing a second source of income, is probably nearer 4 or 5 hours a day,  this is because the vast majority of people that have decided that they are going to need a second source of income and are therefore searching on YouTube for these people’s videos are probably around about middle-aged, probably have children or other dependents and probably have a job, you can’t quit your job, this literally something I wouldn’t suggest although it does seem to be the basis for the amount of time that these groups suggest you can spend pursuing your business ideas.

The People trying to make it

The people that are trying to make it however, are an interesting Bunch because these actually fall into two subgroups there are the people that are genuinely trying to make it and the passing on information as they go, and there are the people that know they’re not going to make it however, they are still looking for that YouTube Fame that ultimately they believe will provide fortunes, we all know about Ryan’s toy review and we all know that it potentially brings in millions each month, that isn’t going to be you and me, it is a harsh lesson to learn, but it’s something that you need to pick up on now and get over,  so whilst again not all these should be viewed with suspicion the fact is you need to have a good look at the videos, if you have videos that have a constant background that’s usually got a Lamborghini or a Ferrari or something else in it it never seems to move the chances are it’s a blue screen and it’s been fake, one of the things the internet has provided to a lot of people is the ability to manipulate their audience into believing of variety of things, what used to be the exclusive right of TV and video and film was the ability to have blue screens have sound over the top, it was a world of make believe, these systems and software abilities have now fallen through to normal people and by normal people I mean that are not in those Industries, I’m not saying their advice isn’t worthwhile what I’m saying is be careful of somebody who is trying to tell you how to make money when they haven’t managed to do it  themselves.

The people that are never going to make you usually the ones that shout the loudest, usually the ones that are pulling down other YouTubers, other entrepreneurs or shouting about how their scheme works better than everybody else’s, they can make you $1,000 an hour by sitting around and doing nothing, here is the best piece of advice anybody can ever give you, there is no thousand dollars an hour by sitting around doing nothing, you have had to at least put into major work previously to the sitting around, in order for that to happen,  the biggest annoyance and the one that I believe you should take into consideration with these people, is that the one thing they are doing is they are wasting your time by making you watch the video to the end just so that they can get there six or seven advert breaks in between and try and get you to watch it off an advert so they get paid.

The conclusion in this case, is actually fairly simple whilst I have waxed slightly lyrical about my disdain for certain people within the industry what I really want to do, is to pass on the stuff that I am learning as I go,  genuinely,  the company that I am trying to put together GFPharma,  is a genuine company, I have sourced genuine good quality products in order to promote and sell, this is not to provide a training course for people to learn how to market stuff it isn’t to provide some kind of YouTube presence that provides me money, so am I going to put adverts on YouTube videos if I do some? of course I am why wouldn’t I? and if you don’t put them on yours then well you missing a trick, my point is is there are certain people that like to keep these things a mystery and I’m not one of them, the internet is a huge huge Market Place there is enough room for pretty much everybody, as industry shifts times change people gravitate towards different Industries, different ways of making money, different employment, the internet is the one thing that will move faster than society,  all you have to do is keep up, if you do that you will find a way to make a very comfortable living for yourself and your family that will  help to support you during old age.