Crikey Moses – remember your legal pages !!!!!

I didn’t, and I was sat wondering why the hell Google had an issue with my site, was it personal? I was getting pretty paranoid I can tell you.

No it wasn’t personal it turns out that as part of any theme on shopify there is a section specifically in the site settings that deals with returns policy and terms of service and so on, I thought creating a page with these in would be enough but no, I guess that Google knows where to look and just didn’t want to tell me what was wrong !!!!

Sorry for quick post but thought it might help.

Maximize Short Term Giveaways and Stay Away from Longterm

Although I have said in the past that the internet provides the ability for the small player, the person without too much money, to compete with the larger companies and the bigger advertisers There are limitations to this,  one of those is offering free postage and packing,  although this may not seem to be a huge issue you have to run the numbers before you start and that is where unfortunately dear readers, I went wrong this time.

Learning is Painful – Really it is!

 you see your product isn’t worth anything if you don’t make any money for it simple as that, that’s what we’re all here for and whilst we want to entice people to buy our products giving stuff away in the short term is a one-off cost let’s say,  providing a service however such as free postage and packing is a much longer term commitment and consideration.

If I listened to myself all would be well 🙂

 so let’s take a look at just how badly I screwed the Pooch this time, the sale totalled £33,  the profit on those two products  was a roundabout £11,  but because we have decided to run before we could walk and have therefore offered free postage and packing we lost the vast majority of that profit due to the £8.99 postage and packing cost.

 as the free postage and packing was my idea you can imagine that my business partner was not that pleased with me,  and so lesson learned,  fortunately for us this time,  the damage is actually fairly easy to the limit, we are experiencing some footfall  if you can call it that in a virtual world,  but not enough, and not enough engagement with advertising to mean that withdrawing free postage and packing would cause any kind of damage to the brand.

 where I went wrong in this particular instance (and it was me that went wrong)  was I got carried away with the idea of simply shifting products,  and that is the fundamental mistake that I made and the fundamental mistake that I don’t want you to make,  remember why you started this,  you started to make money that is your primary Motivator,  your primary Motivator is not to shift products,  and whilst that sounds screwy let me explain.

 if somebody right now said I will give you £200 a day to do absolutely nothing,  you don’t have to sell,  work or suffer,  you simply need to sit on your backside and earn the money and that is literally it,  I would imagine that the vast majority of people reading this would jump at the chance and all be earning their £200 a day before finishing the end of this post (if anybody ever does).

 and that actually is entirely the point the fact is you are not trying to move your products the only thing you are interested in is getting the money, and money lost is money lost,  the idea of a “ loss leader”  a concept that is employed by the vast majority of supermarkets,  is that one loses money on a product to entice a customer further into the shop where they will then see more expensive products at a higher profit margin and the money will be returned and increased,

 however as in my case,  you simply make a situation whereby your paying customers to take your products that is not a loss leader that is simply a loss.

Conclusion

 the moral of this particular sad Tale,  is simply that you need to do complete research and by complete research I mean you need to look at what you are going to sell why you are going to sell it and what you’re looking to get out of it,  if what you are looking to do is make money,  then you need to run the numbers accurately,  the numbers are the most important part of this you need to run them and you need to know them,  business has always moved quickly,  people that are able to move quickly and are versatile make money in business and those that take forever to shift or to move to a new product ultimately will always fail,  this can be seen with the recent events and the fact that the high street is dying as a result,

 it could be argued the High Street was already dying, I get that,  but certainly because shops and bricks-and-mortar unable to move quickly to respond to buyers trends they are stuck and their costs are still fixed so basically on a huge scale they are doing exactly what I’ve just done.

  good luck all remember to run the numbers and hopefully I’ll be back with some more more positive news in the very near future (tomorrow).

Progress at last!

Ok so finally things are moving, the new ad is running and the focus groups are working well, our store session rate has gone up 400 percent!

That actually sounds better than it is because of the low number to begin with but I’ll take the glory for now.

So are you rich now?

Hell no! Still not sold a single thing so now we need to address two possibilities

  • The store sucks ass, as uncomfortable as it may be to think this, it is a real possibility that your idea of a store, or mine in this case, just isn’t good enough so we will be looking at that to see if we can get a conversion rate at all!
  • It could just be in the numbers, the reason people can make so much money on the internet is because of the sheer size of the customer base, we are only selling in England so we have a smaller base than others but still, a good conversion rate is 1.5 to 2 percent so the more customers the more conversions! I hope so anyway.

So that’s it for this rant, hope your business is doing better than mine and that I catch up to you soon if it is !

Marketing and shopify

Given the new format I am embracing, I wanted to just give a quick heads up about marketing and shopify.

You see one thing that you should be aware of is, if you need to make a significant change to say your google channel on shopify it will most likely take out your facebook settings too.

You can see, I am sure how much of a disaster this could be if it went unnoticed, make sure you check each time you change something significant because it may just take out something else.

I will keep updating with tips as I go, hope this helps somebody.

Ta ta for now……..

Earn $10000 per month by surfing through internet

Share on Facebook Share on Google+ Share on Twitter As you know we all want to get freedom. Freedom in terms of jobs, freedom from tensions, and freedom from loans. But i hope you don’t have the time to find online jobs. Some freelancing work. Be tension free because we will guide you. We will […]

Earn $10000 per month by surfing through internet

Not entirely sure about the validity of this but you never know, give it a try.

You can’t get rich without increasing your income

The first thing that we think of when we start to feel pinched financially is that we need to get a better job, we need to increase the amount of hours we work or that we need to secure a loan to see us over this particular bump in the road, this is ultimately what keeps the vast majority of us poor, and let me define that, poor is a state of being, it is the description of a quality of life, rather than a quantification of money earned, many people who are on smaller incomes are in fact richer than some people that have double or even triple the income.

The reason is debt on liabilities, cars, houses, clothes, holidays even meals out all go on credit cards or finance agreements, in some ways not being able to obtain credit can be a blessing as you can at least say that the money you get in each month is yours, if you earn £200 a month and your outgoings are £100 then you are far better off than somebody earning £1000 and paying out £990, but to the outside world you are doing better, however the latter person will never be free, as they will continue to be kept down by the system, and make the credit companies rich through interest payments, whereas the person with £100 left over can invest in their future and become free if they choose to do so.

So what do you do if you are the person on £1000 ? well you find more sources of income, more streams that can be run with as little intervention as possible, even the smallest increases can start to change your financial balance, and the beauty of the internet ? it’s all there to be found if you care to look, right now while I am typing this in the background I am getting paid to watch videos and the money is probably the equivalent of 3 or so dollars a day, but the site I am using also offers paid surveys and other ways of making a little bit of money with very little effort, I have included a link at the bottom and yes it is an affiliate link and will benefit me should you sign up through it, but what have you got to lose ? you can run the videos in the background and use the affiliate link to sign people up, it is never going to make you rich but it will assist in that endeavour, plus while you are surfing or writing or sat watching the videos, you have turned that time where you are burning electricity and spending time into instant income, real tangible money that can be paid through paypal, and this is money you didn’t have before and that is a very good thing.

So go ahead and have a look if it’s not for you then that is cool, but it is really easy and can be run in the background, work smarter not harder!

It does push gift cards but the option to be paid through paypal is in there it is just buried deep is all!