Well, friends it’s like this, I haven’t posted in a while because I, like everyone else has been trying to get my head together with this covid nightmare, so as the title suggests gfpharma.co.uk goes podcasting in a bid to generate traffic and interest.
I will be putting a summing up of how the business has gone so far quite soon and suffice to say it doesn’t make for light reading, but I think that it is a message that needs to be put out there.
Spoiler alert, there are lies and then there are online business guru’s
So far we have made a minus balance and the trend looks to be consistent, so if you do not have the appetite for my next post then just take that as a warning, always assume bullshit until proved otherwise.
However all the money we have spent has not been wasted, the experience has taught me more about online marketing and life in general than I could have learned anywhere else, this I have carried into my podcasts, it is time for the bullshit to end and I hope to do my part to bring about that end, so please have a listen (or not) and I will catch you very soon, be lucky everybody.
I didn’t, and I was sat wondering why the hell Google had an issue with my site, was it personal? I was getting pretty paranoid I can tell you.
No it wasn’t personal it turns out that as part of any theme on shopify there is a section specifically in the site settings that deals with returns policy and terms of service and so on, I thought creating a page with these in would be enough but no, I guess that Google knows where to look and just didn’t want to tell me what was wrong !!!!
Ok so finally things are moving, the new ad is running and the focus groups are working well, our store session rate has gone up 400 percent!
That actually sounds better than it is because of the low number to begin with but I’ll take the glory for now.
So are you rich now?
Hell no! Still not sold a single thing so now we need to address two possibilities
The store sucks ass, as uncomfortable as it may be to think this, it is a real possibility that your idea of a store, or mine in this case, just isn’t good enough so we will be looking at that to see if we can get a conversion rate at all!
It could just be in the numbers, the reason people can make so much money on the internet is because of the sheer size of the customer base, we are only selling in England so we have a smaller base than others but still, a good conversion rate is 1.5 to 2 percent so the more customers the more conversions! I hope so anyway.
So that’s it for this rant, hope your business is doing better than mine and that I catch up to you soon if it is !
I have been as guilty as some of claiming all the time that Google is your friend, and in some respects it is, but crucially not in this case, and I will explain why, and at the same time try and convince would be entrepreneurs to stop using ad blockers when they are surfing the internet and other peoples blog posts on this subject, so without further ado if you want to know why I think google is a tool and not your friend, read on.
Google is the tool you need
No doubt about it, if you want to stand a chance of getting your products out there and start selling then you have to master google, that is where the vast majority of customers will find out about your products, and of course we all want to be on the first page results of a google search.
The problem comes in when you try to comply with Google’s requirements, to draw a parallel, have you ever sat at a computer and it has failed to do something and given you an “unspecified error” or simply say “oops, something went wrong” well this appears to be the case when setting up the Shopify channels to Google,
Now it is possible that the implementation of the channel is at issue and to be honest I currently have a support ticket open with them, to investigate this.
But for now rest assured that google is a beast that will need to be tamed if you want to make a success of any of your endeavours.
The problem with Google
Ok so, speaking specifically about my issue with Google and the potential for frustration is that I have complied with all the requirements for my store in order to be able to use the free version of Google’s product sync service (one has to wonder if I would be facing the same issue with the paid service) and the message I am getting is that Google has notice my site does not comply with the terms of service.
I have no idea what this could be, frankly I have been over the site with a fine tooth comb and there are only a handful of requirements to fulfill.
Add a Valid Payment Provider, so you have to remove the dummy gateway that is used for testing purposes.
Create the store, not sure why this is second as really it would be only possible to complete the above if you had completed this step.
Confirm that there is a refund policy on the site, now we have refunds included with our terms of service, I am thinking as I write this that perhaps as this has been an almost instant message that the initial crawl is definitely a bot, this means potentially that I need to add a page titled refund policy or at least signify a section using an HTML header for the bot to see, I will do this and update the post to reflect the results.
Confirm that payment providers are displayed on the website, yes they are.
Confirm that you have contact information visible on your website, I do.
These are the main criteria, and so far, with the exception of the revelation I shared in point 3, I have fulfilled all requirements, so we will see what the results are later today, I will keep the post updated with any movement.
My point with regard to the above is that although the terms are set out quite clearly the error message that you get back is a little vague, it simply is.
Now you may very well be thinking that if I press learn more that all my problems will be solved but sadly no, it simply takes me to the channel configuration page that I saw previously.
You did previously bang on about Google free training, what about that?
Well, yes I did, and frankly I have not completed anywhere near as much of the advice that I gave in this post and so I cannot say if the answer to the question lies within, I would suspect however that it probably does.
So I will start looking at the training material and see if it comes true, but bear this in mind, if you are starting a business that requires stock, as ours does, there is an investment that is sitting in your house/warehouse/Amzon Shelving, that is losing money, in our case particularly these are perishable items, they need to be sold and consumed within a finite amount of time, Ok this is quite a lot of time but still….
Work Hard not Fast
So in complete contrast to the above statement, I want to say that the chances are the majority of people starting these types of business have been sold a lie and are desperate for a change in lifestyle,
The lie that is sold is by thousands of marketing online guru’s that plague the internet selling their wares like an old west snake oil salesman, you cannot make a million overnight it just won’t happen, and give that I am now some months into the process most of them advocate I can assure you that it is far from easy or quick to get to where they are, but that info just isn’t glamorous is it?
You do have to keep plugging at what you are doing, blog writers such as myself keep writing knowing that the chances of anybody reading this far down are next to zero, in fact the first person to comment in on this post will receive a free bottle of vitamins from my company with the greatest of pleasure, but only the first lol, I am trying to make money not give it away, hehe.
Don’t let the apparent lack of progress stop you, if you keep trying it may not work, sure but if stop trying it will definitely not work.
Shameless product placement
You will have noticed all the product placement all over this post (and many more to come) it is shameless, I simply am promoting my products, and even if nobody clicks on them here I still get the link backs from this site, seriously build a huge presence and you will change your life forever, I wish everybody good luck in all their endeavors, till next time!