So I have sold something, no not my soul, although if there are any takers (Mega Lolz).
No I actually sold a product, 2 to be precise, and have learned a lot since I last posted, these were hard lessons for me and to be fair they probably won’t be that easy to hear, but if successful you can drown your sorrows in piles of cash!
Harsh Lessons In List Form.
You are not the magical marketer you think you are, unless you are selling products so quick you can’t pack them, something is wrong, I didn’t know S**t as it turned out and that is why my marketing sucked, stop, take a good look at the competition and work out what they are doing.
Just because you would buy product from yourself doesn’t mean anybody else will, this little fact was very harsh, I thought I was great but no, I had to spend time learning what people actually wanted.
Nobody is going to help you unless there is something in it for them, OK not everybody but most, after all every post I do provides a linkback to my shop so even I am not doing this for free!
There are a million ways to skin a cat, but only one way to get noticed in a sea of people all trying to make money online, shout louder than them, but don’t spam as it will damage you beyond recognition.
Instagram is good, but you need numbers, sorry but the 500 followers you have don’t mean s**t, take a moment to look up Gary Vee on the subject, I did and followed his advice and started growing users exponentially, still not rich though! bummer hey?
Don’t whatever you do give up, I work 18 to 20 hours a day and haven’t made a cent, but I have hope and with hope anything is possible.
So there it is, all I have learned in the past week, harsh lessons but valuable, keep trying, don’t lean on anybody cos they will buckle, and make your business a success!
Ok so finally things are moving, the new ad is running and the focus groups are working well, our store session rate has gone up 400 percent!
That actually sounds better than it is because of the low number to begin with but I’ll take the glory for now.
So are you rich now?
Hell no! Still not sold a single thing so now we need to address two possibilities
The store sucks ass, as uncomfortable as it may be to think this, it is a real possibility that your idea of a store, or mine in this case, just isn’t good enough so we will be looking at that to see if we can get a conversion rate at all!
It could just be in the numbers, the reason people can make so much money on the internet is because of the sheer size of the customer base, we are only selling in England so we have a smaller base than others but still, a good conversion rate is 1.5 to 2 percent so the more customers the more conversions! I hope so anyway.
So that’s it for this rant, hope your business is doing better than mine and that I catch up to you soon if it is !
So after the major schoolboy error of not adding my target audience to the campaign I fixed it and wouldn’t you know it hits again!
Shock horror, advertise to the right people and bam you get a result.
However my question to anybody who has an opinion is, is it worth using the shopify channel api? After all direct through Facebook is much more flexible and the analytics are more complete.
I am going to try and run some different campaigns direct for the next couple of days and see how it goes, but I would live to hear from anybody with more experience than me (which will be the vast majority of you) if you have an opinion either way.
So when do you start giving stuff away? well for us it is now, we are trying to capitalise on the gyms reopening on the 24th July (for the UK), a lot of the big players are offering silly discounts like 90% and we did consider it but we would have run at such a massive loss, so we have opted instead to run a promotion that we can afford and see if that makes a difference to our sales.
The lesson here really is that you cannot compete with companies that have so much more money than you, if you have money then you can compete with companies that are established already, it is literally a war, whoever runs out of money first loses.
So I will run the AD’s now and see what kind of uptake we get, we are also re-designing the landing page of the site to still try and combat the bounce rate.
Why is this blog so short?
Because nobody reads the long posts, it is as simple as that, I am trying to help people to start making money online, not by preaching about how wealthy I am (as I am not) and not by simply setting out steps that in an ideal world would make a successful business, if you follow me and keep up you will hear first hand the mistakes we made and hopefully avoid them yourself, the internet is a huge cash machine there is plenty for all!!!
When I started this blog one of the suggestions was that I use Quora to help promote my blog and gain followers, as you can see from my rather poultry amount it clearly didn’t work! seriously though I want to give this warning Quora for marketing is a waste of time.
Problem with Quora
The main problem is the sheer amount of time you will spend answering inane questions that go nowhere, things like “My chest hurts when I bench press, should I stop smoking 100 cigarettes a day?”
And that is before I get the raft of people that just want to see boobs without searching on their own phone by asking “What are some stunning pictures of (insert name of instagram model here)
You spend the time answering these questions and then adding your tagline to help point people to your site and and guess what ? Quora remove the post because it is advertising, What the hell do you think we do it for morons ???
Do something productive
If answering questions to point people at your content is your thing then join the many online forums that exist exactly for this purpose, no matter what your site is about you will find a community that will discuss it at length, from string theory to the erotic qualities of glove puppets.
On a serious note
This is of course, just my two cents, if Quora is your thing then crack on, for me it was just a massive waste of time, and I mean massive, the internet is a place of words, your words and your media sell you and your products, therefore they have value, and just like any investment it matters where you apply that value, if you just flush it down the Quora toilet then it will be for nothing.
So have a great day everybody and keep on trying to make that money, there is a better life out there for anybody who puts in the hours to get it, enjoy!
Ok so from now on I am going to keep these post really very short and sweet for a couple of reasons.
The first is simply that I am not convinced that anybody actually reads the lengthy posts that go into detail, preferring instead to read posts going over the same tired old ideas of how to make a successful blog by doing nothing but holding an audience.
Instead of this my plan is to simply continue on the path I was on before which is to try and help people that are trying to make money online to do just that by avoiding all the pitfalls that we make while launching our supplement company .
Shopify So far
Well we haven’t sold a goddamn thing! this is not shopify’s fault however so a couple of things that are far more important than you give them credit for are.
Holy Moly this one is a nightmare, being successful online is never going to happen while this number is high, pay really close attention to the design of your website to make sure that people stay on it.
Are you too busy to use the tutorials that are on the site? then you are too busy to make money online simple!
Don’t waste traffic
We did and it really stresses me out, after generating traffic to the shop we left it til the traffic dropped off before asking why nobody was buying.
If you knew it all you’d be rich
If something doesn’t make sense ask for god’s sake, in this instance I cannot praise Shopify enough, they have helped me through every issue I have had from the really counter intuitive right through to the down right idiotic fat fingered mistake.
Does anybody read posts these days, did they ever for that matter? I tried to find out in my previous post by putting a free offer in the lower part of the post should anybody choose to comment, nobody did I have look at why I think that is and fill you in the latest GFPharma news!
Discovery of issue
In my previous post I put, at the end, as an experiment, the offer of a free bottle of vitamins from my new supplement company, this was done essentially to see if anybody actually read all the way to the bottom and so far nobody has taken me up on my offer,
So what does this tell me? it tells me that the vast majority of people that read the posts aren’t actually reading the posts, of course it could also mean is that nobody really wants to take me up on my offer of free vitamins from my company, however I’m hoping that’s not the case because if it is that does not bode well for any future business.
I still Appreciate the views and the likes!
While I appreciate the views and the likes the problem with this is it indicates the vast majority of posts that are published on to WordPress (at least in my case) and I venture any other social platform for that matter are hardly ever read, now whilst this may sound like I’m taking this personally and that I am complaining people aren’t reading all the way to the bottom, it is something that we need to be aware of in marketing, because the same will be for my posts as yours and the ones that you read, if the generally recognized action is to simply skim over the title and then like the post in order to get onto the the list of people that have liked the post to promote your own profile, it doesn’t really benefit anybody, I get some views but I don’t get ad impressions because nobody was actually on the website so I don’t get any revenue I don’t get to pass on what I’ve said through all my message and ultimately I don’t get too forward what I’m doing the blog for.
This isn’t going to be some long rant about how we manage to get people to read all of our posts, it is simply observation of the fact that I could probably have made any offer on that post in the secure knowledge that it would never be taken up.
Persistence is the Answer
However, I will happily continue to create posts and share as much knowledge as I can, I am assuming (rightly or wrongly) that the reason for the lack of full attention from many readers is basically due to my lack of authority within the consumer space, what I mean by this is with my very small amount of followers currently at 220 I believe, I am happy to accept that I am not seen as an authority on anything where as people with more followers say 2000 or 3000 will be seen as worth reading all the way through.
And following from the previous post, not the earn $1,000 a month post, this was another experiment based around checking to see how many people are looking for the quick route as opposed to working for the successes online, and to be fair that last post actually garnered a lot more views and likes in a shorter time frame than the one prior to it, I will provide an update.
The plot unfortunately, with GFR Pharma thickens, one problem we appear to have is the absence of the ability to accept payments through PayPal, we set up a PayPal account previously for the company but for some reason something has gone wrong, given the recent events around covid-19, it is becoming very difficult to contact any support within PayPal unless I wait for 5 and 1/2 hours on the phone, this is of course something that I haven’t got the ability to do due to time constraints.
Marketing Tip Shopify
There are are multiple sales channels available within Shopify, but they all have their own unique dependencies and one of the unique dependence specifically for eBay, is the ability to accept payments through PayPal, I believe this is based around eBay’s rather aggressive returns policy and PayPal’s equally aggressive refund policy, wherein essentially eBay will refund the customer and then follow up on the arbitration as to who was actually to blame for any issues that were raised as part of the purchase.
Onward and upward
We will carry on and we will work out the problems with PayPal and ultimately get that sales channel working my advice, is to not expect everything to go completely smoothly for What It’s Worth, I think the sales channels within Shopify are brilliant they work really slickly when they work, they provide a “ single pane of glass” view into Facebook, Google, eBay, and other social networking sites, allowing you through the use of API’s to construct and deploy marketing campaigns to the sites, the linking in the background can be a little finicky and it has to be admitted has taken myself and my partner a few attempts to get right, the biggest single piece of advice I can give anybody is to completely document what accounts are linked to what and where the permissions lie, during the course of setting up the sales channels we opened several accounts using the credentials we thought we needed to use, and ended up almost in a cycle of things not working because certain permissions were in place, if we had documented it from the start we would have been able to follow our documentation going back over the things we have done to see where the problems were, this literally was a case of not planning well enough.
Plan as if your life depends on it – it does!
By planning what I mean is don’t just run headlong into starting an online business it is not as easy as the gurus on YouTube will tell you, the people that make it in online businesses don’t simply sit on sun loungers on a beach in Mexico tapping away at the keyboard making millions, it really doesn’t happen immediately, as I am so fond of saying, I’ve said in many previous posts the ability to actually do that, to sit on that beach in Mexico, to make millions, and to enjoy a relaxed life where you are living as I see everybody should, by which I mean free of money stress it takes a lot of planning in a lot of groundwork,
Plan everything from the start, plan what you want to sell how you want to sell it where you want to sell it who you want to sell it to how they are going to see it where they’re going to see it what they going to do to interact with it how you’re going to get billed for that interaction, because absolutely nothing in life is free and don’t ever think for a second that it is, is and write it all down so that you can reference it as in when you need to because once you’ve done that you’ll find it working forward progressing your business advertising to your customers will be a lot quicker more efficient and provide a bigger return on investment based on the fact that you don’t have to completely reconsider every time you do something what you’re doing it for trying to reach and how.
As always good luck with all your endeavors, I will be back with another post tomorrow hopefully and hopefully good news, but meanwhile I’m going to continue on with trying to work out all the kinks and the problems and one day, just one day maybe I might just make it.
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