Ok so finally things are moving, the new ad is running and the focus groups are working well, our store session rate has gone up 400 percent!
That actually sounds better than it is because of the low number to begin with but I’ll take the glory for now.
So are you rich now?
Hell no! Still not sold a single thing so now we need to address two possibilities
The store sucks ass, as uncomfortable as it may be to think this, it is a real possibility that your idea of a store, or mine in this case, just isn’t good enough so we will be looking at that to see if we can get a conversion rate at all!
It could just be in the numbers, the reason people can make so much money on the internet is because of the sheer size of the customer base, we are only selling in England so we have a smaller base than others but still, a good conversion rate is 1.5 to 2 percent so the more customers the more conversions! I hope so anyway.
So that’s it for this rant, hope your business is doing better than mine and that I catch up to you soon if it is !
So after the major schoolboy error of not adding my target audience to the campaign I fixed it and wouldn’t you know it hits again!
Shock horror, advertise to the right people and bam you get a result.
However my question to anybody who has an opinion is, is it worth using the shopify channel api? After all direct through Facebook is much more flexible and the analytics are more complete.
I am going to try and run some different campaigns direct for the next couple of days and see how it goes, but I would live to hear from anybody with more experience than me (which will be the vast majority of you) if you have an opinion either way.
So when do you start giving stuff away? well for us it is now, we are trying to capitalise on the gyms reopening on the 24th July (for the UK), a lot of the big players are offering silly discounts like 90% and we did consider it but we would have run at such a massive loss, so we have opted instead to run a promotion that we can afford and see if that makes a difference to our sales.
The lesson here really is that you cannot compete with companies that have so much more money than you, if you have money then you can compete with companies that are established already, it is literally a war, whoever runs out of money first loses.
So I will run the AD’s now and see what kind of uptake we get, we are also re-designing the landing page of the site to still try and combat the bounce rate.
Why is this blog so short?
Because nobody reads the long posts, it is as simple as that, I am trying to help people to start making money online, not by preaching about how wealthy I am (as I am not) and not by simply setting out steps that in an ideal world would make a successful business, if you follow me and keep up you will hear first hand the mistakes we made and hopefully avoid them yourself, the internet is a huge cash machine there is plenty for all!!!
Ok so from now on I am going to keep these post really very short and sweet for a couple of reasons.
The first is simply that I am not convinced that anybody actually reads the lengthy posts that go into detail, preferring instead to read posts going over the same tired old ideas of how to make a successful blog by doing nothing but holding an audience.
Instead of this my plan is to simply continue on the path I was on before which is to try and help people that are trying to make money online to do just that by avoiding all the pitfalls that we make while launching our supplement company .
Shopify So far
Well we haven’t sold a goddamn thing! this is not shopify’s fault however so a couple of things that are far more important than you give them credit for are.
Holy Moly this one is a nightmare, being successful online is never going to happen while this number is high, pay really close attention to the design of your website to make sure that people stay on it.
Are you too busy to use the tutorials that are on the site? then you are too busy to make money online simple!
Don’t waste traffic
We did and it really stresses me out, after generating traffic to the shop we left it til the traffic dropped off before asking why nobody was buying.
If you knew it all you’d be rich
If something doesn’t make sense ask for god’s sake, in this instance I cannot praise Shopify enough, they have helped me through every issue I have had from the really counter intuitive right through to the down right idiotic fat fingered mistake.
Does anybody read posts these days, did they ever for that matter? I tried to find out in my previous post by putting a free offer in the lower part of the post should anybody choose to comment, nobody did I have look at why I think that is and fill you in the latest GFPharma news!
Discovery of issue
In my previous post I put, at the end, as an experiment, the offer of a free bottle of vitamins from my new supplement company, this was done essentially to see if anybody actually read all the way to the bottom and so far nobody has taken me up on my offer,
So what does this tell me? it tells me that the vast majority of people that read the posts aren’t actually reading the posts, of course it could also mean is that nobody really wants to take me up on my offer of free vitamins from my company, however I’m hoping that’s not the case because if it is that does not bode well for any future business.
I still Appreciate the views and the likes!
While I appreciate the views and the likes the problem with this is it indicates the vast majority of posts that are published on to WordPress (at least in my case) and I venture any other social platform for that matter are hardly ever read, now whilst this may sound like I’m taking this personally and that I am complaining people aren’t reading all the way to the bottom, it is something that we need to be aware of in marketing, because the same will be for my posts as yours and the ones that you read, if the generally recognized action is to simply skim over the title and then like the post in order to get onto the the list of people that have liked the post to promote your own profile, it doesn’t really benefit anybody, I get some views but I don’t get ad impressions because nobody was actually on the website so I don’t get any revenue I don’t get to pass on what I’ve said through all my message and ultimately I don’t get too forward what I’m doing the blog for.
This isn’t going to be some long rant about how we manage to get people to read all of our posts, it is simply observation of the fact that I could probably have made any offer on that post in the secure knowledge that it would never be taken up.
Persistence is the Answer
However, I will happily continue to create posts and share as much knowledge as I can, I am assuming (rightly or wrongly) that the reason for the lack of full attention from many readers is basically due to my lack of authority within the consumer space, what I mean by this is with my very small amount of followers currently at 220 I believe, I am happy to accept that I am not seen as an authority on anything where as people with more followers say 2000 or 3000 will be seen as worth reading all the way through.
And following from the previous post, not the earn $1,000 a month post, this was another experiment based around checking to see how many people are looking for the quick route as opposed to working for the successes online, and to be fair that last post actually garnered a lot more views and likes in a shorter time frame than the one prior to it, I will provide an update.
The plot unfortunately, with GFR Pharma thickens, one problem we appear to have is the absence of the ability to accept payments through PayPal, we set up a PayPal account previously for the company but for some reason something has gone wrong, given the recent events around covid-19, it is becoming very difficult to contact any support within PayPal unless I wait for 5 and 1/2 hours on the phone, this is of course something that I haven’t got the ability to do due to time constraints.
Marketing Tip Shopify
There are are multiple sales channels available within Shopify, but they all have their own unique dependencies and one of the unique dependence specifically for eBay, is the ability to accept payments through PayPal, I believe this is based around eBay’s rather aggressive returns policy and PayPal’s equally aggressive refund policy, wherein essentially eBay will refund the customer and then follow up on the arbitration as to who was actually to blame for any issues that were raised as part of the purchase.
Onward and upward
We will carry on and we will work out the problems with PayPal and ultimately get that sales channel working my advice, is to not expect everything to go completely smoothly for What It’s Worth, I think the sales channels within Shopify are brilliant they work really slickly when they work, they provide a “ single pane of glass” view into Facebook, Google, eBay, and other social networking sites, allowing you through the use of API’s to construct and deploy marketing campaigns to the sites, the linking in the background can be a little finicky and it has to be admitted has taken myself and my partner a few attempts to get right, the biggest single piece of advice I can give anybody is to completely document what accounts are linked to what and where the permissions lie, during the course of setting up the sales channels we opened several accounts using the credentials we thought we needed to use, and ended up almost in a cycle of things not working because certain permissions were in place, if we had documented it from the start we would have been able to follow our documentation going back over the things we have done to see where the problems were, this literally was a case of not planning well enough.
Plan as if your life depends on it – it does!
By planning what I mean is don’t just run headlong into starting an online business it is not as easy as the gurus on YouTube will tell you, the people that make it in online businesses don’t simply sit on sun loungers on a beach in Mexico tapping away at the keyboard making millions, it really doesn’t happen immediately, as I am so fond of saying, I’ve said in many previous posts the ability to actually do that, to sit on that beach in Mexico, to make millions, and to enjoy a relaxed life where you are living as I see everybody should, by which I mean free of money stress it takes a lot of planning in a lot of groundwork,
Plan everything from the start, plan what you want to sell how you want to sell it where you want to sell it who you want to sell it to how they are going to see it where they’re going to see it what they going to do to interact with it how you’re going to get billed for that interaction, because absolutely nothing in life is free and don’t ever think for a second that it is, is and write it all down so that you can reference it as in when you need to because once you’ve done that you’ll find it working forward progressing your business advertising to your customers will be a lot quicker more efficient and provide a bigger return on investment based on the fact that you don’t have to completely reconsider every time you do something what you’re doing it for trying to reach and how.
As always good luck with all your endeavors, I will be back with another post tomorrow hopefully and hopefully good news, but meanwhile I’m going to continue on with trying to work out all the kinks and the problems and one day, just one day maybe I might just make it.
I have been as guilty as some of claiming all the time that Google is your friend, and in some respects it is, but crucially not in this case, and I will explain why, and at the same time try and convince would be entrepreneurs to stop using ad blockers when they are surfing the internet and other peoples blog posts on this subject, so without further ado if you want to know why I think google is a tool and not your friend, read on.
Google is the tool you need
No doubt about it, if you want to stand a chance of getting your products out there and start selling then you have to master google, that is where the vast majority of customers will find out about your products, and of course we all want to be on the first page results of a google search.
The problem comes in when you try to comply with Google’s requirements, to draw a parallel, have you ever sat at a computer and it has failed to do something and given you an “unspecified error” or simply say “oops, something went wrong” well this appears to be the case when setting up the Shopify channels to Google,
Now it is possible that the implementation of the channel is at issue and to be honest I currently have a support ticket open with them, to investigate this.
But for now rest assured that google is a beast that will need to be tamed if you want to make a success of any of your endeavours.
The problem with Google
Ok so, speaking specifically about my issue with Google and the potential for frustration is that I have complied with all the requirements for my store in order to be able to use the free version of Google’s product sync service (one has to wonder if I would be facing the same issue with the paid service) and the message I am getting is that Google has notice my site does not comply with the terms of service.
I have no idea what this could be, frankly I have been over the site with a fine tooth comb and there are only a handful of requirements to fulfill.
Add a Valid Payment Provider, so you have to remove the dummy gateway that is used for testing purposes.
Create the store, not sure why this is second as really it would be only possible to complete the above if you had completed this step.
Confirm that there is a refund policy on the site, now we have refunds included with our terms of service, I am thinking as I write this that perhaps as this has been an almost instant message that the initial crawl is definitely a bot, this means potentially that I need to add a page titled refund policy or at least signify a section using an HTML header for the bot to see, I will do this and update the post to reflect the results.
Confirm that payment providers are displayed on the website, yes they are.
Confirm that you have contact information visible on your website, I do.
These are the main criteria, and so far, with the exception of the revelation I shared in point 3, I have fulfilled all requirements, so we will see what the results are later today, I will keep the post updated with any movement.
My point with regard to the above is that although the terms are set out quite clearly the error message that you get back is a little vague, it simply is.
Now you may very well be thinking that if I press learn more that all my problems will be solved but sadly no, it simply takes me to the channel configuration page that I saw previously.
You did previously bang on about Google free training, what about that?
Well, yes I did, and frankly I have not completed anywhere near as much of the advice that I gave in this post and so I cannot say if the answer to the question lies within, I would suspect however that it probably does.
So I will start looking at the training material and see if it comes true, but bear this in mind, if you are starting a business that requires stock, as ours does, there is an investment that is sitting in your house/warehouse/Amzon Shelving, that is losing money, in our case particularly these are perishable items, they need to be sold and consumed within a finite amount of time, Ok this is quite a lot of time but still….
Work Hard not Fast
So in complete contrast to the above statement, I want to say that the chances are the majority of people starting these types of business have been sold a lie and are desperate for a change in lifestyle,
The lie that is sold is by thousands of marketing online guru’s that plague the internet selling their wares like an old west snake oil salesman, you cannot make a million overnight it just won’t happen, and give that I am now some months into the process most of them advocate I can assure you that it is far from easy or quick to get to where they are, but that info just isn’t glamorous is it?
You do have to keep plugging at what you are doing, blog writers such as myself keep writing knowing that the chances of anybody reading this far down are next to zero, in fact the first person to comment in on this post will receive a free bottle of vitamins from my company with the greatest of pleasure, but only the first lol, I am trying to make money not give it away, hehe.
Don’t let the apparent lack of progress stop you, if you keep trying it may not work, sure but if stop trying it will definitely not work.
Shameless product placement
You will have noticed all the product placement all over this post (and many more to come) it is shameless, I simply am promoting my products, and even if nobody clicks on them here I still get the link backs from this site, seriously build a huge presence and you will change your life forever, I wish everybody good luck in all their endeavors, till next time!
So I’ve been experimenting today and yesterday with varying ways of advertising, you could have literally the best product in the world but if nobody knows it’s there or they can purchase it well you know they ever gonna make any money, so listed below are the top 5 ways I drive traffic to my site read on!.
Oddly, Actually in order!!
Facebook.com – has to be the first one, however it should be noted that it isn’t a panacea, frankly the ways of getting Facebook advertising into Shopify were so complicated and convoluted that it literally took the longest time of everything here, the linking of ad accounts, business accounts, that it wants to know who’s going to pay the bill (obviously) it is massively over complicated, and if I’m going to be completely honest 48 hours later I’m still actually no further forward, not strictly true but I haven’t set it up completely yet.
Google – These two should have been joint first place, and it could be argued that they do go hand in hand, but where they are similar mainly, is the fact that they are literally the go-to for their particular reasons so exactly the same as vacuum cleaners becoming known as hoovers because that was the familiar brand, social media has become Facebook, and searching for stuff on the internet has become known as Googling which of course I don’t need to tell any of you, this actually was fairly simple, you add the sales channel, then you add it to an account, you are given a merchant account and it then syncs all your products to google shopping search, this takes between 24 to 36 hours to start coming into effect, so don’t expect to set this up and suddenly make a million and one sales, there are also two ways of doing this, there is the unpaid version, which is simply referred to as Google Sync, and this simply syncs your products to Google pages to be suggested along with other purchase suggestions when people look for products, and there is a paid version, Which is called smart shopping, and this is as I say paid for and you require a budget and for that see my last post.
Additionally specifically through Shopify you can setup a sync to an eBay account, of course this requires an eBay account and as at the time of writing my business partner is sound asleep and therefore I can’t get the account details to link it so when he calls I will update this post with those details as well, but I would imagine and then it’s going to be simply using eBay’s API to pass advert and products across to their site on your account eBay again is a huge resource as far as selling products is concerned because it is one of those go-to sites for consumers.
Instagram – The old favourite, this is where things start to get a little complicated, because you end up in a situation where you almost have a reciprocal and cyclical advertising loop, when you link to Facebook you have to remember that Facebook is inherently and natively linked to Instagram, my advice really is to make sure that you are not paying twice or setting up multiple advertising campaigns, inadvertently replicating each other, be aware that your business account on Facebook is also going to offer you the ability to advertise on Instagram and vice versa, so when creating the sales Channel in Shopify bear that in mind.
Tumblr, Pinterest, Twitter, Mix – and indeed all the other photo and lifestyle sharing sites, Although last on the list, they are of massive importance, however I don’t regard them as directly and purely marketing applications, the one thing we’re all trying to achieve, is brand awareness we all want people to know what our brand is, Where it can be found and indeed how good it is, it also doesn’t hurt to have many people using it and speaking about it at length.
Now I have bored you to death!
As I stated previously the social media Revolution has allowed anybody and everybody with the right tenacity and patience to make a lot of money online, it is now no longer the mutual domain of big companies with investment plans and a huge loan from the bank that can go on and make the money, the only thing you require is the ability to keep pushing when it looks like you’re getting nowhere, this business and indeed any online business is simply a matter of figuring out the Mathematics and equations, literally if you build it and you tell them it’s there they will come.
So very short post this time just to keep people updated, hopefully enough people care, I appreciate the fact that a lot of my advice appears to be to not take people’s advice and to learn for yourself, the reason I say this is because there are too many people who have failed or who have tried to run a business and haven’t made it then go on to sell the process they used for great profit, and I personally don’t like that.
That being said, if there is anything you think I can help with other is anything that you think you want me to try and clarify that I haven’t put across particularly well, please by all means leave a comment, and I will reply as soon as I possibly can.
We have launched a new company and I wanted to share here a couple of the things that have become apparent since launching, that I thought might help people who are trying to market stuff online, sell stuff online and generally improve their life, so without further ado, this is the story so far read this.
A plethora of mistakes
The first mistake we made was thinking that advertising or at least paying for advertising, was the answer, it can be the answer but, it isn’t the only answer, there are plenty of companies who will provide clicks, views and even actual genuine human traffic but these are of little use.
The reason they are of little use is because the only traffic that is worth anything is organically Grown traffic, by that I mean traffic that has come from SEO, free advertising, and the judicial use of social media,
Crikey Moses we are old!
We have used social media, in fact, we are learning our way round social media now as we speak but the important thing I wanted to get across is, don’t think that you are going to start your business create your Instagram page do your Pinterest and suddenly you going to be a Millionaire, because it just ain’t going to happen, the company has now been up and running on Shopify for over 2 weeks we have had just over 200 sessions, to put that in context it is advised on Shopify website that in order to receive your first 10 sales the average amount of sessions is 1800, so you can see that we are some way off, you could be asking yourself did you not advertise? well we did, we have spent money with Facebook and we spent money with Instagram, and all (so far) to no avail.
Marketing is still fundamentals – learn what makes your customer tick!
The reason why, I believe anyway, is because we have failed to learn the fundamental lessons of online marketing, this isn’t an absolute science, in fact it’s so far from a science it’s frightening if you like, Marketing is no longer the simple study of the psychology of your potential customers, it is now literally working out who is going to have the biggest influence and asking them to do it for you, likes, follows, comments all the these are the only tools that really count, you can spend thousands on Facebook ads that appear for a second in somebody’s news feed you can literally promote the living s*** out of a Facebook post or a Instagram post all to no avail as nobody has told these people to look at it, the sad reality is you will become a millionaire the moment you become popular or you attach a popular face to your products.
No for less gloom lol
So what I’m really saying is all these products today are the same stuff that people have been selling for years, there are only really a few big companies that are providing this to smaller companies as a white label service for us to go out and try and sell for them, in fact actually if you really wanted to make money the best way to make would be to be one of these big companies, however the reason these big companies are there is because they have the Investment they have the space they have the land they had the knowledge and capital to provide the goods for us to sell,
So how do we get round it? well, I’m certainly not the person for the job in fact actually as far as that is concerned neither myself nor my business partner are really the people to to market a company such as this as we are both virtual recluses, I love IT I work in it and I sit at home for hours on end on computers that isn’t a social person, and to be fair my business partners even worse so what do we do?
It’s not pretty but neither is failure
We go way beyond our comfort zone, that’s what we do that’s the only thing you can do there are lots of people making lots of money and you look at them, and question their sanity, wondering how they can do the things they do to gain popularity, I have wondered how they just don’t die of embarrassment but I am sure they are comforted by the money they make ,
All is not lost
So now that I’ve bummed you out with a little bit of reality I would like to share with you my company website So that you may go and have a look for yourselves.
However in order to provide some kind of value which is what I’ve always wanted to do on this site I thought I’d put together a quick list of the things that we discovered since we started, that I think will serve anybody who is starting out trying to make money on the internet a lot better than some over wealthy cretin telling you how he makes £9,000 a second by squeezing an orange or something stupid like that.
Everything costs more than you think it is going to, there has not been a single aspect of this business, and I mean not a single aspect, that has cost as much as we thought it was going to, it is all cost exponentially more, the products cost more the time to receive them was longer, the cost of advertising was higher, the cost of time literally sat tried to workout programs and everything to advertise with was a lot longer.
You do not know how to use a program until you have tried to use it in Anger, sounds daft I know but the fact is I thought I had a very good grip on websites I thought I had a very good grip on HTML, I thought that Shopify would be a walk over, I honestly thought that with my knowledge we would be absolutely fine, the reality was many many many nights sat up trying to work out what the hell I had to click what I had to press and what to put where to get this site to look how I wanted it to look and it’s still far from finished..
Not all advice is worth listening to, sounds daft again for this to be a bullet point at the end of what is a long diatribe of me banging on myself trying to advise somebody, however I do believe it is important, the fact is that there is going to be a plethora, an absolute Avalanche of advice and comments and blog posts and people trying to sell your services telling you that is the only way to go, listen, the fact is that the only way to go is to understand that you are not going to launch your service, business, blog, whatever the hell it is you are doing and next week be ordering your Tesla, it just isn’t going to happen, but don’t despair, because if you allow yourself the time and you realise that looking at these programs, systems, services that are available to you through Google, YouTube all these places Instagram and so on, you will soon realise that when you do something your actions have an almost immediate reaction, what we found was that literally we would post something on Instagram and that post would equal (within the next half an hour to an hour) a certain amount of shop sessions, taking that information you look at what you’ve done, what you said, and who you said it to, and frankly keep doing that if that makes your site busy, if you get sessions, or you get likes, if you get people starting to follow you then you doing it right don’t keep pushing a dead donkey literally look at what you doing if you ain’t working change it quickly.
Don’t be shy, Sounds like a really obvious one, and I get that but we were shy we are both shy in fact, that isn’t going to sell anything when Jordan Belfort was selling stuff to people he wasn’t shy, that’s how he managed to make as much money as he did, ok fair enough he did it wrong and he tried to steal money from people, which I hope you’re not going to do and certainly we don’t intend to do either, but the fact is that confidence and popularity sell, in today’s society that is literally it, if you are confident and you are popular enough you can literally tell people whatever you want and a good majority of them will either agree just to be part of that popularity or they will follow, so if you are shy and you want to sell something then suck it up take a picture, post on Instagram and get over the fact that nobody honestly really cares what you look like or sound like.
Have fun with it, if you are not enjoying what you are doing, or what you are selling you will not do it or sell it to the best of your ability, when something is a task to do we shy away from it we stop, we don’t put as much effort in as we should do, and we don’t double check everything because we’re glad when it’s over, if you are passionate about what you’re doing remember what you’re doing it for, if you’re setting up an ecological service or business that’s going to help save the Planet and you want to help save the Planet and you are into green ideology then do it you know you will be passionate about it, but don’t ever lose sight of why you started if saving the planet is what you want to do, then remember every single time you sit at that keyboard or you have to go through yet another zoom meeting the fact is that what you’re trying to do is save the Planet, if you like me are a staunch capitalist and you just want to make plenty of money enjoy your life, not interfere with anybody around you and leave something for your children when you’ve gone then keep that in mind don’t ever let that go always think whenever you think I’ve had enough I want to go home I want to switch this computer off, I want to finish, just remember why you’re doing it because why you’re doing it is what’s going to see you through to the end.
Frankly if you’ve made it this far then I am very impressed and I’m grateful that you’ve listened to my ranting for this long, my intention is not to upset anybody or not to try and act as if I’m some kind of Guru because frankly I’m not I’m far from it I’m still skint I’m still trying to make my way through this world, I’m still trying to build internet businesses and I am not really succeeding frankly, if I was I would have a lot more money and I haven’t, please don’t ever take anything I say as anything other than well-meaning advice, if you sit back and think about what you are doing, if you follow a specific goal that you are passionate about achieving no matter what that goal is, and if you believe in yourself and your own intuition in the face of potentially conflicting advice and instruction you will eventually make it somewhere, but it isn’t going to be quick, the links to my website or underneath please have a look and if you have any suggestions any thoughts let me know, we are going to embark on other ways of trying to get people to the site other ways of trying to attract business, looking at prices and that type of thing and as I go through I will fill everybody in as best I can on how I’ve managed to make it work if indeed I do, as I’ve always said I firmly believe the internet is vast enough at the minute (and certainly in my lifetime) to not have to bow down to the traditional views of competition, we do not need to restrict information from our peers in order to make a vast amount of money we all together and by sharing of information become part of a circular supply and consumption model that the internet has brought civilization for the first time ever, we can by helping each other, design and build and market businesses for a better future, that will benefit consumers and benefit ourselves ok sure if everyone becomes a millionaire then £1000000 wouldn’t be a lot of money but I still like it compared to my current situation.
So good luck everybody I hope that whatever endeavors you are undertaking work and I look forward to talking to you in the next (dare I say) thrilling installment.
Some of our products should you choose to have a look.
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