Marketing and shopify

Given the new format I am embracing, I wanted to just give a quick heads up about marketing and shopify.

You see one thing that you should be aware of is, if you need to make a significant change to say your google channel on shopify it will most likely take out your facebook settings too.

You can see, I am sure how much of a disaster this could be if it went unnoticed, make sure you check each time you change something significant because it may just take out something else.

I will keep updating with tips as I go, hope this helps somebody.

Ta ta for now……..

Does anybody read posts ? Read on and see.

Does anybody read posts these days, did they ever for that matter? I tried to find out in my previous post by putting a free offer in the lower part of the post should anybody choose to comment, nobody did I have look at why I think that is and fill you in the latest GFPharma news!

Discovery of issue

In my previous post I put, at the end, as an experiment, the offer of a free bottle of vitamins from my new supplement company, this was done essentially to see if anybody actually read all the way to the bottom and so far nobody has taken me up on my offer,

That’s disappointing

So what does this tell me?  it tells me that the vast majority of people that read the posts aren’t actually reading the  posts,  of course it could also mean is that nobody really wants to take me up on my offer of free vitamins from my company, however I’m hoping that’s not the case because if it is that does not bode well for any future business.

I still Appreciate the views and the likes!

While I appreciate the views and the likes the problem with this is it indicates the vast majority of posts that are published on to WordPress (at least in my case) and I venture any other social platform for that matter are hardly ever read, now whilst this may sound like I’m taking this personally and that I am complaining people aren’t reading all the way to the bottom, it is something that we need to be aware of in marketing, because the same will be for my posts as yours and the ones that you read, if the generally recognized action is to simply skim over the title and then like the post in order to get onto the the list of people that have liked the post to promote your own profile, it doesn’t really benefit anybody, I get some views but I don’t get ad impressions because nobody was actually on the website so I don’t get any revenue I don’t get to pass on what I’ve said through all my message and ultimately I don’t get too forward what I’m doing the blog for.

This isn’t going to be some long rant about how we manage to get people to read all of our posts, it is simply observation of the fact that I could probably have made any offer on that post in the secure knowledge that it would never be taken up.

Persistence is the Answer

However, I will happily continue to create posts and share as much knowledge  as I can, I am assuming (rightly or wrongly) that the reason for the lack of full attention from many readers is basically due to my lack of authority within the consumer space, what I mean by this is with my very small amount of followers currently at 220 I believe,  I am happy to accept that I am not seen as an authority on anything where as people with more followers say 2000 or 3000 will be seen as worth reading all the way through.

 And following from the  previous post, not the earn $1,000 a month post, this was another experiment based around checking to see how many people are looking for the quick route as opposed to working for the successes online,  and to be fair that last post actually garnered a lot more views and likes in a shorter time frame than the one prior to it, I will provide an update.

GFPharma Update

The plot unfortunately, with GFR Pharma thickens,  one problem we appear to have is the absence of the ability to accept payments through PayPal, we set up a PayPal account previously for the company but for some reason something has gone wrong, given the recent events around covid-19, it is becoming very difficult to contact any support within PayPal unless I wait for 5 and 1/2 hours on the phone, this is of course something that I haven’t got the ability to do due to time constraints.

Marketing Tip Shopify

There are are multiple sales channels available within Shopify,  but they all have their own unique dependencies and one of the unique dependence specifically for eBay, is the ability to accept payments through PayPal,  I believe this is based around eBay’s rather aggressive returns policy and PayPal’s equally aggressive refund policy,  wherein essentially eBay will refund the customer and then follow up on the arbitration as to who was actually to blame  for any issues that were raised as part of the purchase.

Onward and upward

We will carry on and we will work out the problems with PayPal and ultimately get that sales channel working my advice, is to not expect everything to go completely smoothly for What It’s Worth, I think the sales channels within Shopify are brilliant they work really slickly when they work, they provide a “ single pane of glass”  view into Facebook,  Google, eBay, and other social networking sites, allowing you through the use of API’s to construct and deploy marketing campaigns to the sites, the linking in the background can be a little finicky and it has to be admitted has taken myself and my partner a few attempts to get right,  the biggest single piece of advice I can give anybody is to completely document what accounts are linked to what and where the permissions lie,  during the course of setting up the sales channels we opened several accounts using the credentials we thought we needed to use, and ended up almost in a cycle of things not working because certain permissions were in place, if we had documented it from the start we would have been able to follow our documentation going back over the things we have done to see where the problems were, this literally was a case of not planning well enough.

Plan as if your life depends on it – it does!

By planning what I mean is don’t just run headlong into starting an online business it is not as easy as the gurus on YouTube will tell you,  the people that make it in online businesses don’t simply sit on sun loungers on a beach in Mexico tapping away at the keyboard making millions, it really doesn’t happen immediately,  as I am so fond of saying, I’ve said in many previous posts the ability to actually do that, to sit on that beach in Mexico, to make millions, and to enjoy a relaxed life where you are living as I see everybody should, by which I mean free of money stress it takes a lot of planning in a lot of groundwork,

Plan everything from the start, plan what you want to sell how you want to sell it where you want to sell it who you want to sell it to how they are going to see it where they’re going to see it what they going to do to interact with it how you’re going to get billed for that interaction, because absolutely nothing in life is free and don’t ever think for a second that it is,  is and write it all down so that you can reference it as in when you need to because once you’ve done that you’ll find it working forward progressing your business advertising to your customers will be a lot quicker more efficient and provide a bigger return on investment based on the fact that you don’t have to completely reconsider every time you do something what you’re doing it for trying to reach and how.

As always good luck with all your endeavors, I will be back with another post tomorrow hopefully and hopefully good news,  but meanwhile I’m going to continue on with trying to work out all the kinks and the problems and one day, just one day maybe I might just make it.

Shameless Plug Section

Vitamins at gfpharma.co.uk
Whey Protein at gfpharma.co.uk
Fat Burner Product
Fat metabolisers at gfpharma.co.uk

Google is a tool, not your friend, Read on!

I have been as guilty as some of claiming all the time that Google is your friend, and in some respects it is, but crucially not in this case, and I will explain why, and at the same time try and convince would be entrepreneurs to stop using ad blockers when they are surfing the internet and other peoples blog posts on this subject, so without further ado if you want to know why I think google is a tool and not your friend, read on.

Google is the tool you need

No doubt about it, if you want to stand a chance of getting your products out there and start selling then you have to master google, that is where the vast majority of customers will find out about your products, and of course we all want to be on the first page results of a google search.

The problem comes in when you try to comply with Google’s requirements, to draw a parallel, have you ever sat at a computer and it has failed to do something and given you an “unspecified error” or simply say “oops, something went wrong” well this appears to be the case when setting up the Shopify channels to Google,

Now it is possible that the implementation of the channel is at issue and to be honest I currently have a support ticket open with them, to investigate this.

But for now rest assured that google is a beast that will need to be tamed if you want to make a success of any of your endeavours.

The problem with Google

GFP Vitamins
GFP Multi-vitamin

Ok so, speaking specifically about my issue with Google and the potential for frustration is that I have complied with all the requirements for my store in order to be able to use the free version of Google’s product sync service (one has to wonder if I would be facing the same issue with the paid service) and the message I am getting is that Google has notice my site does not comply with the terms of service.

I have no idea what this could be, frankly I have been over the site with a fine tooth comb and there are only a handful of requirements to fulfill.

These Are

  1. Add a Valid Payment Provider, so you have to remove the dummy gateway that is used for testing purposes.
  2. Create the store, not sure why this is second as really it would be only possible to complete the above if you had completed this step.
  3. Confirm that there is a refund policy on the site, now we have refunds included with our terms of service, I am thinking as I write this that perhaps as this has been an almost instant message that the initial crawl is definitely a bot, this means potentially that I need to add a page titled refund policy or at least signify a section using an HTML header for the bot to see, I will do this and update the post to reflect the results.
  4. Confirm that payment providers are displayed on the website, yes they are.
  5. Confirm that you have contact information visible on your website, I do.

These are the main criteria, and so far, with the exception of the revelation I shared in point 3, I have fulfilled all requirements, so we will see what the results are later today, I will keep the post updated with any movement.

My point with regard to the above is that although the terms are set out quite clearly the error message that you get back is a little vague, it simply is.

Now you may very well be thinking that if I press learn more that all my problems will be solved but sadly no, it simply takes me to the channel configuration page that I saw previously.

You did previously bang on about Google free training, what about that?

Well, yes I did, and frankly I have not completed anywhere near as much of the advice that I gave in this post and so I cannot say if the answer to the question lies within, I would suspect however that it probably does.

GFP Protein
80% GFP Protein

So I will start looking at the training material and see if it comes true, but bear this in mind, if you are starting a business that requires stock, as ours does, there is an investment that is sitting in your house/warehouse/Amzon Shelving, that is losing money, in our case particularly these are perishable items, they need to be sold and consumed within a finite amount of time, Ok this is quite a lot of time but still….

Work Hard not Fast

So in complete contrast to the above statement, I want to say that the chances are the majority of people starting these types of business have been sold a lie and are desperate for a change in lifestyle,

The lie that is sold is by thousands of marketing online guru’s that plague the internet selling their wares like an old west snake oil salesman, you cannot make a million overnight it just won’t happen, and give that I am now some months into the process most of them advocate I can assure you that it is far from easy or quick to get to where they are, but that info just isn’t glamorous is it?

You do have to keep plugging at what you are doing, blog writers such as myself keep writing knowing that the chances of anybody reading this far down are next to zero, in fact the first person to comment in on this post will receive a free bottle of vitamins from my company with the greatest of pleasure, but only the first lol, I am trying to make money not give it away, hehe.

Don’t let the apparent lack of progress stop you, if you keep trying it may not work, sure but if stop trying it will definitely not work.

Shameless product placement

GFP Pre-workout
GFP Extreme Pre-workout

You will have noticed all the product placement all over this post (and many more to come) it is shameless, I simply am promoting my products, and even if nobody clicks on them here I still get the link backs from this site, seriously build a huge presence and you will change your life forever, I wish everybody good luck in all their endeavors, till next time!

5 Ways I drive Traffic to my site – Read On!

So I’ve been experimenting today and yesterday with varying ways of advertising,  you could have literally the best product in the world but if nobody knows it’s there or they can purchase it well you know they ever gonna make any money, so listed below are the top 5 ways I drive traffic to my site read on!.

Oddly, Actually in order!!

  1. Facebook.com –   has to be the first one, however it should be noted that it isn’t a panacea,  frankly the ways of getting Facebook advertising into Shopify were so complicated and convoluted that it literally took the longest time of everything here, the linking of ad accounts, business accounts, that it wants to know who’s going to pay the bill (obviously) it is massively over complicated, and if I’m going to be completely honest 48 hours later I’m still actually no further forward, not strictly true but I haven’t set it up completely yet.
  2.  Google –  These two should have been joint first place,  and it could be argued that they do go hand in hand, but where they are similar mainly, is the fact that they are literally the go-to for their particular reasons so exactly the same as vacuum cleaners becoming known as hoovers because that was the familiar brand, social media has become Facebook,  and searching for stuff on the internet has become known as Googling which of course I don’t need to tell any of you,  this actually was fairly simple,  you add the sales channel,  then you add it to an account, you are given a merchant account and it then syncs all your products to google shopping search, this takes between 24 to 36 hours to start coming into effect,  so don’t expect to set this up and suddenly make a million and one sales,  there are also two ways of doing this,  there is the  unpaid version,  which is simply referred to as Google Sync,  and this simply syncs your products to Google pages to be suggested along with other purchase suggestions when people look for products,  and there is a paid version, Which is called smart shopping,  and this is as I say paid for and you require a budget and for that see my last post
  3. Additionally specifically through Shopify you can setup a sync to an eBay account,  of course this requires an eBay account and as at the time of writing my business partner is sound asleep and therefore I can’t get the account details to link it so when he calls I will update this post with those details as well, but I would imagine  and then it’s going to be simply using eBay’s API to pass advert and products across to their site on your account eBay again is a huge resource as far as selling  products is concerned because it is one of those go-to sites for consumers.
  4.  Instagram –  The old favourite,  this is where things start to get a little complicated, because you end up in a situation where you almost have a reciprocal and cyclical advertising loop, when you link to Facebook you have to remember that Facebook is inherently and natively linked to Instagram, my advice really is to make sure that you are not paying twice or setting up multiple advertising campaigns,  inadvertently replicating each other, be aware  that your business account on Facebook is also going to offer you the ability to advertise on Instagram and vice versa,  so when creating the sales Channel in Shopify bear that in mind.
  5.  Tumblr,  Pinterest,  Twitter,  Mix –  and indeed all the other photo and lifestyle sharing sites,  Although last on the list, they  are of massive importance,  however I don’t regard them as directly and purely marketing applications, the one thing we’re all trying to achieve, is brand awareness we all want people to know what our brand is, Where it can be found and indeed how good it is, it also doesn’t hurt to have many people using it  and speaking about it at length.

Now I have bored you to death!

 As I stated previously the social media Revolution has allowed anybody and everybody with the right tenacity and patience to make a lot of money online, it is now no longer the mutual domain of big companies with investment plans and a huge loan from the bank that can go on and make the money,  the only thing you require is the ability to keep pushing when it looks like you’re getting nowhere,  this business and indeed any online business is simply a matter of figuring out the Mathematics and equations,  literally if you build it and you tell them it’s there they will come.

Conclusion

So very short post this time just to keep people updated,  hopefully enough people care,  I appreciate the fact that a lot of my advice appears to be to not take people’s advice and to learn for yourself, the reason I say this is because there are too many people who have failed or who have tried to run a business and haven’t made it then go on to sell the process they used for great profit,  and I personally don’t like that.

That being said, if there is anything you think I can help with other is anything that you think you want me to try and clarify that I haven’t put across particularly well, please by all means leave a comment,   and I will reply as soon as I possibly can.

Launching my supplement company

I have been quiet for a long time, this is because among other things I have been working on launching my supplement company gfpharma.

This is a very exciting time for me and my partner, however it is a very crowded marketplace so we will have to think slow and act fast.

I am hoping that I can provide insight into the highs, lows and strategies as we learn.

Start date is next week sometime so see you then!

Recognise and break the cycle of destructive self prophecy.

Regardless of how bizarre a theory sounds (and these are all theories at best psuedo science at worst) the classification of a theory changes with the amount of people that believe it to be correct, a theory becomes and idea, and idea becomes an inspiration, inspiration becomes research and research leads to documentation which then becomes widely regarded as fact, and one such theory is self-fulfilling prophecy, or our ability to somehow place a barrier to a goal or state of being based on our constant denial of our ability to achieve.

Discussion

I love bodybuilding, I really do, it has been part of my life now for 31 years, but I have always had my own personal doubts as to my ability to compete so I never did, I simply carried on training but never even tried to compete or diet down for that matter, why? because I had already decided that I would not be able to, now at the risk of sounding like I am trying to brag (which I assure you I am not) a quick idea of what I did achieve is, I had 38 inch thighs, a 32 inch waist and was rapidly growing out of 56 inch chest jackets, so at the tender age of 19 I was actually doing quite well, so why didn’t I compete ? well it is a lot of extra work and pain, lifting big weights when you have lots of calories and the right amount of protein and supplements going in is easy but the same tasks dieted down not so much, and after all I was not good enough so why bother?

Progress in any form of life is normally facilitated by the perseverance or person through the application of pain or discomfort, for every goal there is a sacrifice and we weigh up the benefits of an action against the potential cost every day in a mostly sub conscious state.

Method

Realisation of the reasons for failure is the key, you can take a person who feels they cannot do something and put them in a position where they have either no choice or to not do it would cost more than to participate and they can find that extra something deep inside and complete the task, moreover you generally find that they then go on to repeat the task in the future without concern and can become quite good at it or very comfortable with the feeling, that is what we are trying to achieve in our daily lives, and the initial key is to understand why the “self-fulfilling prophecy” is so detrimental and what we must do to get around it.

I it simply because in that moment we made a decision, a decision based on the pain level we were feeling and the possibility of relieving it by carrying out an action that was unpleasant or counter intuitive to our beliefs or fears but nevertheless it was the better option, what we lack in our daily lives is the impetus to make the decision, just as people live with failing eyesight through the ageing process until it gets so bad that they have to go to the opticians we adapt to the pain and stress of our lives as it is applied gradually from birth, what we need to do is recognise that the limits we set are indeed set by us and the same delivery of dialogue that oppresses and controls us , if altered to a positive message will free us from not only the bonds of society but from the boundaries we set ourselves through lack of belief in our own ability.

Begin by taking each situation you find yourself in that is painful or stressful and reinforce to yourself that you do not deserve it, you deserve a better life, and it is within your power to attain the solution and to live that better life, conversely when enjoying yourself actively remind yourself that you do deserve this and that you have worked for that moment of calm or day in the sun, by doing this we change any negative self fulfilling prophecy and turn it into a positive and through practice and action derived from personal reinforcement of a positive message and a belief that you deserve a better life you will change your actions to suit your goals.

Conclusion

I believe, truly believe that while we are a product of upbringing and environment we also have the ability to change our lives for whatever we decide we deserve or we should be doing, modern life has a need to keep people within boxes and limitations in order to prop up the financial culture of debt and the insecurity in social circles that feeds that debt culture, life is far to short to remain in a planetary gear in the corporate debt machine, it isn’t fair and the fact is that although a level Utopian playing field would be nice, we passed the time to make that change at the beginning of civilisation, now is the time to fight for the happiness and success of yourself and your loved ones by living your best life.

Helpful Links

Somebody hurt you? don’t feel down use it as a springboard to success

Most of us have been there, stuck at the back end of a failed relationship or social situations that don’t go right, employers that don’t value you, and it starts to feel like there is no way out, things will never change and you get depressed.

It is easy at these times to start self deprecating behaviours, in desperation from a break from the pain or pressure we turn to drink, drugs, eat more or less, anything to give us control of a situation or remove the feeling even if for a brief moment.

Discussion

During a fight or an argument I have never seen somebody begin punching themselves or start to shout down their own opinions, this is became we are fighting for something, the imposition of our will over another, or control of a situation from somebody who was out to harm us, this is because it would be counter intuitive to do so as harming yourself will not win the situation over,

So why do we allow ourselves to act that way when faced with stress and pressure of life or say the end of a relationship ?

There is no better revenge than being in shape and successful, this was said to me quite some time ago now, and there has been many anecdotal evidence of it in my life and I am sure that there has been in yours if you think it through.

Conclusion

Any kind of detrimental action is only going to exacerbate things more and lead you to feeling worse, you should look to improve your life and focus on the positives no matter how difficult they are to find, build on them and create a different reality than the one you are not happy with, people will act in a way they think is acceptable both in interpersonal matters and official, nearly all situations can be controlled if we take ownership of it and act in our own best interest, sometimes it is time to be selfish.

If You Don’t Believe in You – how do you expect anybody else to?

Have you ever met somebody who is just so confident that they light up the room? people listen to what they have to say and try to do what they can to please that person ?

That is self-belief in action, These days with political correctness and everybody being offended by everything they can find so they can go and complain about it on social media hoping to get the next viral post that we have all stopped thinking about how we treat ourselves.

The inner voices are just as destructive as the external pressures on us, and we cannot “log out” of these, rather they come to us in the dead of the night and stop us sleeping, if we manage to drift of they haunt us in our dreams.

Their is no difference between you and the confident person who manages to bend society to their will, other than they believe and trust in themselves, every action and effort comes from a belief that they are able to do whatever task it is, from learning a new skill to influencing a room of investors.

What I want you to do

This morning, evening or night, just start to believe in yourself, always reinforce your belief in your mind, body and soul, repeat it like a mantra every time you feel unsure or unable to do something, remember failure is almost never because you cannot, it is simply that you have tried for the first time, you will find that as soon as you start believing people around you will change and you will fall over themselves to help you achieve your goals.

Becoming Pro-Active – The Pain Before the Glory

It is not rocket science that if you have lived a life a certain way for an extended period of time a sudden 180 change is going to take some effort and unfortunately some pain, the issue with a reactive existence is that it becomes very tiring, every situation that requires attention becomes added pressure and a burden, you will have found yourself saying “why me?” and wishing you had a day that wasn’t filled with the stress of juggling so many issues and invariably payments, well that day is coming believe me it is within the vast majority of peoples grasp and usually within a perfectly reasonable period of time.

The majority of the stress caused by debt and a reactive lifestyle actually stems from the time that is required to complete the various to keep your head above water, this ranges from extra shifts/hours at work, taking a second job or waiting on hold for an adviser along with many others that also owe the company money, there are 438000 hours in 50 years (the majority of peoples working life) once you take away the 127750 hours for sleep (assuming 7 hours a night, which if you are reading this you probably don’t get) that leaves 310250 waking hours, now I am not going to go into the time spent brushing our teeth and walking the dog but you get the idea, time is finite, it does not bend to our will and it does end, so let’s try and spend less of it doing things we don’t like and more that we do.

Quantify, Quantify, Quantify

I have said it before and I will say it again, the very first thing we need to do is quantify the problem, get a fresh notepad from the store and sit down with a coffee and literally write out everything you owe and who too, depending on how much you have ignored this will probably be the most painful part of this process as the page builds up into a seemingly indestructible wall of issues, also include not only debts but all the things that you need to do in order to make your life easier, documentation that hasn’t been updated from when you last moved or a niggling pain that you need to see the doctor, even down to your job / career that you either want to change or improve,

once it is there stop and take a look around, nothing has changed as a result of writing this down, your life is no worse than it was before you started, in fact it is now better, for possibly the first time in your life you are now in control, you now have the jump on all your creditors, your boss, and the thoughts that creep into your mind and keep you awake in the early hours of the morning, this sheet and this notebook are now a map to peace of mind, something that should never be for sale but we sell it before we even know what it is.

Begin

This as I have said previously is the key, to BEGIN if this notebook now gets shut and never looked at again then what use is it? you haven’t alleviated the problems by writing it down yo have just catalogued your issues, power is nothing without control and you now have created both, don’t shut the book on it and walk away.

Conclusion

Please look back on https://thetraineesuperhuman.com/2020/02/06/proactive-or-reactive-win-or-lose-its-your-choice/ if you have just reached this page for any background to the above, helping people understand the reality of what is holding them back or down is something I am passionate about so please subscribe as we go further through this journey and start living the lives we deserve.

Proactive or reactive? win or lose it’s your choice

I have spent a lot of my time talking about how to improve your health and your wealth, I and millions of others (you included) are all chasing the dream of financial independence, we live it, breathe it and try every day to find the one thing that will push us over the threshold and onto the land of milk and honey, but, how many times have you stopped to think what that threshold is ? what is the goal all about, and after all what is financial independence really?

There are some who believe in a new form of slavery, not bonds of chains and rope but rather we are bound be finance agreements and mortgages, and I have to say that after having given it some thought I have to agree, everywhere we look there is an advert for the latest thing we need to own or do or go to in order to feel successful, and a valued member of society, well it is on the latter that I wish to start.

Society

If you stop and have a look around it is not difficult to see the holes in the fabric of society, consumerism has become king and we have started to allow the creation of global mega corporations that control all aspects of our lives, more now than at any in history society as a whole has become obsessed with consuming and the acquisition of goods, in the absence of leisure activities able to keep up with our “on demand” expectations we have created our own digital escapism and in turn been infected by it’s influence, the YouTube stars we created through our own boredom are now the billionaires that we look up to and aspire to be, we have attempted to become gods and we have failed, en mass we are declaring bankruptcy and filing for divorce children are uprooted and their loyalties tested as parents scrabble for the last vestment of their borrowed life, meanwhile war, famine and global poverty rage through the developing countries like a storm across a meadow, destroying the crops and killing off life with no remorse, so we turn to mentors, motivational speakers and preachers for answers, so desperate that we do not check any credential preferring instead to listen to the mantra of success and happiness that will extinguish the darkness we have created in our lives.

Pretty Grim right? although I have taken some artistic licence I do stand by the above completely, social media has provided a platform for easy money and peoples true colours are showing through, girls young and old post erotic pictures to gain followers and money, lads generally set about doing bizarre things on video in order to attract enough followers to be rich, and motivation evangelists preach their lessons on a 24hr loop to get your subscription, the problem with this is simple, if we created this phenomenon then what can we learn from it? it has been formed by us for us and now we turn to it to help make our lives better?.

Reactive Living

This is an example of reactive living, and it is probably the most destructive thing we do, it will prevent you from truly excelling or changing your situation or (as is my main motivation) making a better life for your children and partners.

You see most of us live in a reactive state, a problem comes along and we react (because we have to) we see what needs to be done and somehow we find a way and do it, but stop for a moment, is this the best way ? has being reactive ever got anybody anywhere has it ever been a good solid way to plan a future? the answer is no, if you have to react to a situation it means the situation has become critical within it’s own context of course, and if you have ignored a bill for instance and then a collector arrives on the doorstep you have to react and it always costs more money than it would have to speak to the creditor and work something out, if you are falling off a ladder because you did not secure it properly you will need to react, sure you could aim for a bush or a porch that can break your fall, but you are still going to hurt yourself a lot more than if you secured the ladder correctly and didn’t fall.

In short a reaction tends to save a situation and you can always say “it could have been worse” but what we don’t stop to say is “it should have been better”, over time we have been taught to react, to allow things to get to a critical point and then to make one big herculean effort to clean up the mess, it is what finance and relationships and social media have come to be about, and yet when you speak to successful people nine times out of ten they had a plan, sure they had to react to situations, Richard Branson had to react during his bankruptcies, but the plan remained the same, the drive and the pro-action were identical to the plan prior to the set back, and in this respect a retaliation to a set back is not reactive living it is enforcing your will upon resistance to your cause.

Pro-active Living

Have you ever wondered when you look at the huge swathes of people that are successful how they got there? in some cases it is easy to see, expert business people who have studied and learned their trade only to make it in their chosen profession or career, to entrepreneurs who picked the right product at the right time and made a fortune probably after a whole load of products that didn’t, but this now extends to the social media types who are famous for nothing more than being famous, they have sold out themselves in some cases and in others they have sold out their children and families for fame and fortune, and for the ones that have really made it there is a lot of fame and fortune, while I hold the majority of the latter in complete disdain it is not because of money, it is because they feel that they have something to give the world other than the tedium that is their life supported by the bored and lonely and they try to educate when they used luck and being pro-active to get where they are not intelligence and reason, you see the one thing that cannot be taken away form these people is the fact that they just did it, whatever it was they decided to do they got up and started, they took a pro-active stance on life and changed the world if not for everybody else then at least for themselves.

And that is the moral of this post, being pro-active should not need any explanation as to how it makes your life better, if you pro-actively change your energy suppliers before the tariff changes you do not lose the money that they take between the charges going up and you noticing enough to do something about it, if you start a business and keep going at it always trying to get that step further along you will be successful in no matter what you do, and you don’t need any earth shattering idea to do it, you just need to shout louder than the other guy, health works on the same principle, if you leave your health until you are hugely overweight and unwell it will take longer to get right again and you will pay the cost of that time of being unhealthy through long term illness or ailment, mental health too, if you start to feel that you are struggling then see someone immediately do not wait until you have drawn a blade across your wrist and are asked why in the emergency room, one of the best things about this as a strategy is it is simple to do, you just have to do it, pick up the phone, design the website, go to the gym or sit down with your partner and work stuff out, but do it and do it now, start today and make a better future for yourself by yourself as nobody else can do it for you no matter how much they may want to.