So here is to the news that the UK is coming out of lockdown over the next 3 months, this is, of course, dependent on the rate of infection not going through the roof again!
This is a quick post to say that as us and the rest of the world shake off our hangovers and social distancing fatigue, the first to get focus on the future will have a massive advantage over the crowds.
Millionaires have been made through face masks and hand sanitizer as well as benefiting from corrupt purchasing deals by governments around the world, and yes you cant take it with you but you can enjoy money while you are here.
There is, however more at stake than that, the huge shift to alternative power and the shift in global economies means that money is even more important now to the standard of your life, and that of your children, now is the time for the 18 hour days and plenty of caffeine to secure your families future.
Dont let the pandemic blind you to your goals and your responsibilities.
Sounds strange, but it’s something I was thinking about this morning, too often we spend so much concentrating on the cause of an issue, were we conned, was we treated unfairly and so on, and we lose sight of the symptom, just a thought but maybe this is wrong.
So try this, the cause is in the past and anything in the past can be dealt with at a slower pace, symptoms however, are in the present and will directly effect the here and now, take for instance debt or repossession with a bailiff at the door, you must deal with the symptom and not the cause because of all the people in the situation you are the only one that cares about the cause.
By clearing away the symptoms you are addressing the cause and you are healing from whatever has happened.
Very rarely said, instead of some long winding text that claims I have answers, just whatever you are doing, however you are pushing the envelope today, know that I am rooting for you, smash it and become a millionaire, friday is no excuse to take your foot off the gas.
This will be the start of what I hope will help me to post more regularly, smaller post series that just goes through what I am thinking and feeling about the state of business and making that money to get out of the Rat Race, my two cents worth is not advice, it is not a prescription for wealth or greatness, my two cents worth is literally the observations of somebody trying (and ultimately failing at the minute) to create the business model we all crave.
Passive income = Bullshit!
Images like this are meant to depict the laptop lifestyle, when in fact she is most likely talking to a mate about going on holiday.
Investments are passive if somebody else does it, business is passive for you if you have employees and a management structure, any proper enterprise from selling rubber dog s**t to brokering huge real estate deals is ACTIVE I can’t stress this enough.
Real Passive Income
I promise you that this is real passive income, become a con artist, Jon Crestani, Jon Pemberthy and good old Alex Becker are all examples of people who are genuinely making passive income, they spend an inordinate amount of time creating content (like this lol)
This content, once created is then published to every video sharing and affiliate site on the internet, the invites go out and the pre-recorded “live seminars” run 24/7.
Payments are processed by automated payment companies and the money drops into their accounts like clockwork.
Nobody else will make that happen without doing exactly that.
Coffee Smells Divine
I am a humanist, one of the very few still left, I want people to succeed because I have worked out something that these morons have not, once you create a vacuum of wealth, money of itself becomes worthless, if there are no people left at the bottom of the pyramid to feed money to the top then all the money you have ceases to be a reality it is just a memory of days gone by, if you choose to make yourself some and sit down to study you will fine that the coffee really does smell devine.
Worked really well for the supplier that supplied us, and the 1000’s of other privateers that are vying for the space on instagram trying to peddle the same stuff with a different label, see the only way to make money is to find a way to scale beyond the one man one sale model.
This is not Rocket Science, Hundreds is More than One Right?
People this really is not difficult, look at any business opportunity and the first question you should ask is IS THIS SCALABLE? if it is worry about how to accomplish it after, if not walk right by, anything saying just watch videos to make 100 dollars a day forget it you can’t and you won’t, I know I have tried, and I even cheated through scripts and multiple hosts.
Build Something to Walk Away From
This should be your goal, if not then just get a job, because if you can never walk away from it and still receive money then that is all it is, a job, and believe me it is a job with more hours more more responsibility and a lot more risk.
Well that is it from me so stay safe and scale to the max, that is the only way to get rich in time, remember money is an idea it is thought that can never be realised, be spending that promise to others you can purchase back the precious hours of life and happiness that to this point you have given to others for a fraction of the promise of an idea that most of us cannot live long enough to realise.
Of course you can’t learn anything totally in 45 minutes, that would be crazy talk, I have seen courses claiming this and more however!, but what you can do is train yourself to learn anything and the way to start is in 45 minute sessions.
Is This A Course ?
Hell no, the only thing I will ever sell on here is advertising, and between you and me that is not even worth it, the point to this is that I have found a way that I have successfully used to pass three industry exams in four months from scratch, without cheating and without sacrificing any more time than I had to.
Start with learning how to Learn.
In healthy adults the average attention span for an untrained mind is 45 minutes, this is the window during which you can focus on the subject in hand, after which your mind will start to wander of it’s own accord, there is very little you can do about it, apart of course from training through practice to focus for longer.
What does Focus actually look like ?
The first thing to do is to define what focus looks like, it is not reading a document with one eye on the TV or whilst upgrading a system, or picking what you are going to have for dinner, focus, my friends is stopping all that you are doing and concentrating on one task, stream of information or text to the exclusion of all else for the period of consumption.
The human brain is a sponge, able to soak up as much information as we can find the time to put into it, when we see people that are able to perform great feats of intellect all we are seeing are people that have opened their minds to the reality that they can learn anything at will and retain like a steel database for future reference.
This Article Will Set You Free
If you let it, the words and sentiments, and in fact even more than that the intent behind this article will set you free, you do not need to buy anything from me, or subscribe to some paid for feed, simply try the following suggestions and see how quickly you can learn something, the world is full of knowledge and knowledge truly is power.
Phases of Enlightenment.
Clear your mind of distraction, this may mean for those among us that have children that this is done when they are asleep at night, do not shut your children out, the glory of achievement will pale in the pain of a strained relationship with a child that feels abandoned, any tasks that you cannot get done before sitting down to start focusing can wait 45 minutes, it really isn’t that long, the world will not end, but get this right and it may just become a nicer place for you and yours.
DO NOT USE A MOBILE PHONE TO TIME THE SESSION, you will be tempted to check how much time you have and if you light up that little devil in disguise you will end up looking at pictures of cats!
I use an hourglass sandtimer, they are cheap and available in 45 minute configurations as well as others for when you extend your focus time.
See it through to the end, seriously, don’t be tempted to stop at anytime and do something else, don’t get a coffee, tea or a reefer the size of a tree stump, just sit it out and finish at the 45 minute finish line.
when you have finished do something else immediately, something completely different from what you were doing, do not be tempted to keep on, your brain will have stopped learning without you knowing, only when you are completely comfortable that the information is all going in should you start to extend the time of your focusing.
Why Do This ?
If you can learn to do something to a competency that allows you to fulfil the function of a third party then the cost of that third party is no longer an expense, if you can learn anything in 45 minute bursts then you can effectively learn the vast majority of things within a week, this means that if you have supporting technologies for your business or need to understand the flow of money and investing more, give yourself a year and you will master it.
The internet has it’s faults, it is full of porn, hatred, mis-information and generally bad people trying to take your money and that of the uninformed, but among this is the largest repository of information the world and the human race has ever had access to, if you choose to do it, the line between the fantasy of Neo sat in the chair on the Matrix learning things at the speed of light and you trying to grasp a concept to further your business, career or finances blurs to almost insignificance.
Knowledge truly is power, it is the key to freedom and it is the only way you will beat the people that are trying to climb to the top on your shoulders, if you can learn to learn anything in 45 minutes, you are only ever a week or so away from being better than whatever rival is in your way.
This is what we are all looking for, a future filled with beautiful landscapes and no worries, but we will not get there without thinking for ourselves.
In recent weeks this blog has grown to over 300 subscribers, and for context that has taken me over two years to get there, additionally it has been in previous weeks that I have had so much to do that I have not posted a single thing, however when I was following all the recommendations about how often to post and what to write, I struggled to get over 150 subscribers, but I was tired, and over worked trying to complete my day job as well as the blog on a regular basis, I forgot why I started ironically by pursuing the goal with more and more dedication.
OK so I have noticed as well that a lot of people that have started subscribing are online marketers or people involved in affiliate marketing and such, while this is not a bad thing I challenge you to think of this, if you are following another GURU’s advice and working on it every night religiously to the cost of your freedom haven’t you just actually given yourself another drain on your time and another way to spend money?
And we all fall into the trap of thinking if we just spend a little we can get that extra hit that will create a sale and the viral sales avalanche that will make us rich, problem is for most of us that will never happen, and by most I mean literally 99.99%
I want to propose another way.
First Time Bullshit
Anybody Recognise this ?
The other day I was looking through Linkedin and I noticed a post from the owner / starter of the above brand, talking about how he built the company from nothing and how he stayed up all night packing parcels and printing t-shirts, if we ignore the fact that basically the brand is simply just that, a marketing exercise, the fact is that he was the first person to try social media marketing, that is a fact, they sent some of their clothing to people that had established youtube channels and they basically sold the product for them.
This can never happen again, I am not bitter or stressed by it, I just want people to stop chasing the advice of people that got there first, if you do not believe me then just look how many clothing brands are out there trying to be Gymshark, you don’t see their CEO’s on Linkedin talking about how much money they have because they don’t have any.
So to listen to how this guy did it should be a lesson in how to spot a gap in the market, or get lucky, or simply just for the entertainment value of listening to somebody who has what you want flaunting it in your face and charging you for the privilege of sitting there being told they have more money than you.
All the time you spend listening to the Bullshit is more time that you could be building your business.
Two Ways to Freedom
So there are only two ways, unless you have made it and are just here for a laugh, the first is of course to come up with an original idea, by original idea I do not mean just a new product or a new way of selling, this can mean (and often does) just a new way of approaching advertising.
Like the Amazon’s and Gymshark’s of this of this world you can find a way to do something that people have never seen before and then work at it till you are blue in the face, you see I don’t say that the people behind those brands (and many others like them) didn’t work hard, they did and they also worked against great adversity, being the new person on the block is always harder because people seem to actively want you to fail, you only have to look back at when Jeff Bezos started Amazon to see the ridicule that he got in the press and on the internet that in a twist of irony he now just about owns.
if you manage to find something like this then for gods sake keep plugging away at it because it will succeed (with a few caveats obviously)
The second way is the way that most of us will need to achieve in order to succeed, that is to take something that somebody is already doing and throw enough money at it so you can ram it down peoples throats 24/7 until they start buying, best example is Bang energy drinks, that guy just kept appearing like a bad smell and threw millions at advertising in an already saturated market, he succeeded where others had failed because he had money to throw at it.
However for most people who are on the internet trying to make money that is simply not an option, drowning slowly in debt, barely keeping up payments, we have become exactly what the establishment wants us to be, drones.
F**K You I Won’t Do What You Tell Me!
Now I am not some crackpot radical that believes that we don’t need money to be happy, and that the path to true happiness is to shed the bonds of commercialised consumerism, hell no! I am as materialistic as the next person, but I believe in wealth not credit lifestyles with glass floors just waiting to crack.
What the Establishment Want
I have said this many times before and I will say it again, the establishment, governments, law enforcement, societies, the rich and the famous, need to keep people like us moving through the meat grinder process.
The steps that keep the rich rich and the poor short lived are obvious if you look long enough at the people around you.
BORN – Be born and start on your way down the path of servitude, enjoy this time because it is the only time you are truly free as an individual.
GO TO SCHOOL – Education is essential, you need to learn to read and to write, without this you are at a constant disadvantage, however the education system is designed condition you from the outset and teach you what you need to be a good productive cog, here you learn enough to know what you want and that you will need to finance it to get it.
GET A JOB – Ever stop to think when you clock on in the morning why you are picking up the shit and the guy that owns the company is on a beach somewhere not giving a damn if you live or die, even leaders like Richard Branson showed is true colours during the pandemic when he made the decision from his private island to lay off loads of employees due to budget issues, this job is your prison it is your ball and chain that you begin your productive life with.
GET A MORTGAGE – Mortgage (Death Contract) a house built with financed money that does not exist is given to you for a payment each month until you die or pay it off, there is no value to the house, there is no value to the contract but you will give earned money to the bank making your liability their asset.
PROGRESS – Just through the job market though until you can pay as much tax as you can earn while huge corporations delay tax payments for years and then pay only what they see fit.
TAKE OUT LIFE INSURANCE – Pay the same institutions that you are paying for your house to insure you against the ultimate end, providing more money for them to lend to others and make more interest on, and when you die they simple wipe the debt based on the insured amount, pursue your family for the rest and then somebody else comes along and “buys” the house from them as they are the ones that can provide the Mortgage.
DIE – And don’t forget to pay for your funeral upfront because if you don’t and your family don’t have the money it is a bin bag for you!
Screw the System
Screw Robert Kyosaki, his first successful business endeavour was the book he wrote on becoming rich, the man is a puppet of the banking system, in fact I will go further it is people like him that rely on us mere workers to live their lavish lifestyles, in previous posts I have fallen into the trap of thinking that may be the way, if you look back you will find them as I do not delete anything, this blog is about a learning path, not me trying to claim I have the answers, before you start and indeed where I have started and am continuing to progress through is clear your debt.
If you owe money on something then it is not yours, you only have to stop paying for a month or two and see, so here is the first really harsh lesson, however you choose to do it, through working extra jobs or doing some low paying online stuff, take that money and pay off your debts, own your life, take it back from the establishment and start to live.
Once your life is yours you will have started the journey, don’t invest money when you have debt as you will never get a return that is higher than the debt you are paying out, in the worst of scenarios, you could actually be making yourself more poor by having investments.
This weeks Takeaway
I encourage anybody who has taken the jump to buy their life and the lives of their children and partners back from the establishment meat grinder, however you are doing that, but please think carefully about the way you are doing it, anytime you owe money you are owned, stop being owned, stand up and be your own person, you only need to make it through the first year or son before you amass enough money to be able to purchase the people that are required to really make money, once you make that money you get the power to stand at the devils right hand as opposed to being in his path.
Spend this year or more if needed buying your freedom, then once you have done that spend another year making that freedom exactly what you want it to be, and don’t fall for the meat grinder.
What is your life worth ? have you ever stopped to think ? how much time are you wasting and what will it cost you in the long run ? how much time are you using to forward your goals and dreams and what do you see as reasons that you haven’t got there yet ?
All valid questions but how honest are you going to be with the answers ?
Most peoples primary goal is money, it was certainly mine and I wish I could tell you that it is not but the reality still is that the amount of power you have directly relates to the quality of life that you have and the easiest way to get power is through money, this being said how much money do you actually need ? and what are the goals with that money ?
For instance take Bill Gates, a multi Billionaire, money does not have the same meaning in his world as it does ours, when he makes another million tomorrow he will likely not even realise it, let alone react, for you and me of course this is not the case, unless you have already made it then a million tomorrow would illicit a much different response.
I started several businesses with the goal of becoming wealthy, egged on by the videos on YouTube, the Guru’s and the sheer fact that there is so much money to be made on the internet that surely some of it could be mine, the whole reason for this blog was to make money, but as I went further into the void that is internet marketing this blog took on a different purpose.
The Desperation Trade
For the majority of us on the internet looking to start a business we need to change the financial climate that we have usually mounting debt or the realisation that we have no money for our future stirs us into action and we start casually surfing for online businesses and see the purported wealth of others through Social Media and through advertising campaigns.
But we are desperate to change our situations and that of our families so that makes us a target for con men (and women) and there are plenty out there taking up aim.
Important First Questions
Ask your self this, when was the last time you saw a millionaire or billionaire on YouTube or on Instagram selling you a course on how to become a millionaire ? say Bill Gates get Rich Quick Scheme, or Richard Branson explains Amazon Marketing for a six figure income ? never and I tell you right now you never will.
So when you look at these schemes just think for a minute how do I know they are really a millionaire ? how do I know that they made their money before they made this course to sell to me?
If you can’t qualify these two questions then walk away because if you can’t see that these two questions have valid answers that make sense then the person you are seeing is a fraud.
All Guru’s are Frauds ?
Well in a word yes, if anybody wants to claim they are a Guru and they can make you millions then I would be suspicious, human nature just doesn’t work that way, and when it does it is a very rare thing, look at the people with enough money to fix the vast majority of problems around the world, do they do it ? no, there are Billionaires that have amassed enough private funds to fix poverty and still be multi millionaires but they don’t because it is their money, and why should they give their money away.
Some DO have a lot of money though ?
Yes they do and to be honest anybody at the start of something they make work will make money, and probably a lot of it, but if what they started was a course on how to make money then it is still useless to you, there is only a few things to remember when trying to make money and buy back the time in your life from the establishment.
1. You can Make Money
Yes you can, if you are able to use a computer and you have an idea that you see through then you can make money, how much depends on way to many factors to list in this article but we will discuss this later.
2. Do One Thing and be the BEST at it
If you are the best at anything then you will make exponentially more than the others in the same field, cake makers for instance, most are just small bakeries that turn a profit but never really make enough to have the owner quit work, and then there are some who truly go the extra mile and are the best who make it onto telly and have the rich and famous queuing up for their cakes, how many things you are good at however is down to your capacity, but if you make sure that you never do anything in a mediocre fashion you will do fine.
3. The Internet is a medium not another World
Often forgotten this one, the Internet is so all encompassing that we tend to think that the laws governing our physical world do not apply when we are on the internet, this is not true, the internet is STILL the medium it has not become the platform and it never can be, what I mean by this is the advertising and the sales are all virtual sure, but the humans that interact with the stores and the adverts are still human and respond to the same human wants and desires.
Your First Steps to Wealth
To get back to the title of this article I would like to draw your attention to the cost of your time, conventional lifestyles are, born, educated to serve, serve, retire, die.
Your first step is to see that you are worth so much more than that, the only thing in life we cannot get back that we spend without thinking is time, the time to write this for instance has to be balanced with a reward or it is not worth it, the time you took to read it has to mean you gained something from it or it was not worth it.
So before checking into the next “exclusive webinar” (yeah right) ask your self, would I be better off watching this or instead looking at my finances and working out how I can save money and put it toward buying my life from the world.
If the answer is yes look at your finances then great I will see you next week, if however you sit down with a cup of coffee at the webinar and start taking notes I wish you good luck, cos you will need it.
So it has been six months since we started the businesses, the supplement company, and the t-shirt business on the back of that, so it is high time we injected an honest update into the internet and please for your sake read this, not for my sake as I have already made the best choice I think for myself and my goals.
As you may or may not recall the business I started was a supplement company, called GFPharma, I found the suppliers and paid the money just before covid struck and we began,
So far the company has cost us more money than it has made, in fact, without going into the actual financials (I am by trade a network security engineer so I am paranoid about what is and isn’t shared) we have lost that much money that if you count the initial purchase as a loss (which it becomes should the company cease) then we have DOUBLED our loss.
A word of mitigation, when we started we both accepted that neither of us were experienced at online marketing so this would be a slow burner, however the actual experience of doing the marketing was as soul destroying as it can possibly get.
Methods we Tried
Facebook Advertising (unpaid)
Facebook Advertising (paid)
Instagram Posts (unpaid)
Instagram promotions (paid)
Contacting “Influencers” on Instagram (more on them later)
Google Advertising (unpaid)
Google pay per click (paid as name suggests)
Traditional Advertising (at local gym)
Product Placement (at local gym)
Free Giveaways (to product testers)
Starting a Facebook page for engagement
Creating Fitness Blogs
More money loss, we increased visits “clicks” to the Shopify shop but no sales, as a result of this we underwent a massive re-design of the site and had it assessed to check that it looked and felt professional, it has to be said at this point that Shopify do a really good job on the whole providing both the shop fronts and help and assistance when it is required.
No sales, No sales, No sales, this is the only message I have from this, the product is good the quality is on point and the website looks good so what was missing?
Before we discuss the truth, a word about my favourite subject, Instagram “Influencers”
The news and the media have always buzzed with the downfall of stars from all walks of fame and fortune, from young to old they fall at an alarming rate as the reality that they are no more important than the next agents paycheck and that they are not the people that the admiring public hold on a pedestal.
The human mind craves reassurance, we seek out acceptance and the approval of peers constantly it is the way we are made, and when you “normalize” fame by allowing the greater population to become famous the problem does not dissipate it just gets worse.
When reaching out to these people the response when we got one was lacklustre and non-committal, the sums of money that they wanted based on an amount of people that had the potential to see their post on the feed that they scroll through at the speed of light was annoying to say the very least.
Here is the the thing, these poor pathetic bastards with their meagre following of 14k people or even 100k cannot handle the fact that they are not worth any money at all to advertise with, but they will ask because to them 100k people that have clicked follow seems a lot, as a way of justifying my statement here are some follower counts of actual famous people that can command money for who they are.
Dwayne Johnson 200 Million Followers
Justin Bieber 127 Million Followers
Salma Hayek 14.7 Million Followers
Rihanna 87.6 Million Followers
Our company was not big enough to even be of interest to them on the whole, as you can tell I am bitter but I also find it fascinating that they cannot see the comparison between themselves and their social desperation and the fact that fame and fortune on any platform has the same has it has always been.
If you were to believe all the bullshit on youtube and the internet as a whole you would believe that there is just a method you can follow and that it will make you rich, the fact is that there isn’t, I do not want to destroy any dreams that may be bolstered by these utter pieces of crap, unless you have money you cannot make money that is an evergreen fact.
You need money to make money, all these videos and courses will always leave this out, sure you may be able to con people into selling your course for you like Jon Crestani, or try and bore people to death by releasing video after video on youtube telling people that success comes from not masturbating like Project Life Mastery, or even listen to the inane rantings of Alex Becker shouting at you after you have watched the adverts that pay for his very affluent and comfortable lifestyle.
But for the more morally gifted amongst us you still need MONEY FIRST, this is why.
Advertising Costs – A lot, and when I say a lot I mean it, the internet is a numbers game and a budget of 1k just won’t cut it, bank on spending a lot more.
Adverts Cost – Different from above because unless you are in advertising you will not be able to put together anything that is remotely enticing, I spent hours and hours and it still looked shit.
Algorithms – You will always be at the mercy of algorithms unless you more than satisfy point one.
Products – We started with a physical product, and that is why we failed, we did not have the money to buy in enough quantity to compete with the prices and insane discounts that the industry leaders employ to keep small companies down.
You Can Make Money
But do your due diligence first, market research is easy, just google whatever you are going to sell and look at your competition, that will give you an idea of what you need to do to compete.
And there is a really nasty home truth that is sometimes the business you want to do just won’t work it is as simple as that, with the majority of people getting their information and advertising from the internet these days you have to have enough money to convince the social media companies, which let’s face it is really only one company Facebook, you will not get any customers.
I will give you what I have learned so far absolutely free.
Save Money First – Sort out your personal finances before beginning, you will need a lot more money than you think.
Don’t think that you can have a side hustle that will make you rich – listen closely to all these people that make these videos, they all started with nothing, no distractions which means no side hustle, they could focus, and a lot of them had nothing to lose.
Focus – as above if you do have distractions, you can still make it but it will take much much longer, and cost a lot more money in the long run.
Learn Social Media – not hoe to take the best picture of your arse, or “accidently” show to much cleavage to get likes, but understand how they manipulate your posts and your exposure.
Remember that Money Talks – Always has and always will.
I hope this has been helpful and I also hope that you succeed where I so far have failed, and that I can at some point in the future add some content to this blog that indicates I have cracked the code, I apologise if you have found any of this controversial but the fact is that the truth is often controversial and all this is purely my own opinion any way.