As we have made further and further changes to our business model and website we have started to feel like we are just getting closer and closer to where we should have started from.
What I mean by this is that the branding we have adopted and the changes that were made would have been better at the beginning as opposed to now where it could just lead to brand confusion.
Our pricing structure was way off as I said in my previous post earlier today.
What has this lead to?
The truth is that it has become so twisted that I have to actually take the website down tomorrow night to make the changes such is the scale of the difference.
This as I am sure you can imagine is not ideal and is completely our fault for not planning well enough, this is a little bit of a rehash of the earlier post but I feel it is of major importance.
- DO YOUR RESEARCH WHEN IT DOESNT COST MONEY, when it is done after it can cost money at best and possibly your business through loss of confidence at worst
- MARKETING BUDGETS ARE A LOT HIGHER THAN YOI IMAGINE, you cannot operate a significant marketing campaign with less than a couple of k at least.
- ONLY LAUNCH WHEN YOU ARE READY, we tell children to not rush across a road when crossing as there is more chance they will trip, same here you are walking into a crowded motorway (highway) and if you rush you will stumble and if you dont get up quick enough you will get squashed.
That really is it for now, please plan before you start losing money, plan now and succeed tomorrow.