Ok so finally things are moving, the new ad is running and the focus groups are working well, our store session rate has gone up 400 percent!
That actually sounds better than it is because of the low number to begin with but I’ll take the glory for now.
So are you rich now?
Hell no! Still not sold a single thing so now we need to address two possibilities
- The store sucks ass, as uncomfortable as it may be to think this, it is a real possibility that your idea of a store, or mine in this case, just isn’t good enough so we will be looking at that to see if we can get a conversion rate at all!
- It could just be in the numbers, the reason people can make so much money on the internet is because of the sheer size of the customer base, we are only selling in England so we have a smaller base than others but still, a good conversion rate is 1.5 to 2 percent so the more customers the more conversions! I hope so anyway.
So that’s it for this rant, hope your business is doing better than mine and that I catch up to you soon if it is !